Are you scared of giving away any bit of information for free? Do you think people will take your knowledge and either go hire another firm or simply handle their issue themselves? If so, we suggest you reconsider. Worst case scenario—that was someone you didn't want to work with anyway. However, there are a lot of benefits of "giving away the farm," "sharing the secret sauce," or whatever other metaphor you'd Read More

One of the biggest concerns many lawyers have is that they aren't generating enough leads. However, many lawyers are often focused on the hunt for new leads when there is a wealth of opportunity that already exists in your current network! That's why it's so important to focus on nurturing your audience. Nurturing creates repeat business and new referrals. These clients are more primed to work with and less Read More

This post was contributed by Janet Falk, the head of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a small law firm and a solo practice. She sends a Holiday Haiku as an e-card each year. Her e-card was cited by PR Daily as one of its top PR holiday greeting cards in 2017 as a lesson of keep it short and sweet. See her collection Read More

Congrats! You have developed your firm’s marketing plan for 2024 and are ready to start bringing in more clients. You have your content strategy laid out, a plan for PPC, a few events you’re sponsoring, and more. But what comes first? Let’s not think chronologically. Obviously if you’re sponsoring an event in January, you’ll spend money on that first. But did you know there is a way to order your marketing Read More