Case Management Software: Embedded or Third-Party AI This article was provided by our friends at Assembly Software, a visionary software technology firm that blends decades of history and industry experience with next-generation, customer-focused innovation. It brings together two of the legal profession’s pioneering case management brands, Needles and Trialworks, both of which have contributed to Neos, Read More
Law Firm Blogging Basics: How “Sophisticated” Should Your Blogs Be?
Despite the increase in popularity of video-based content, blogging remains an integral part of a law firm’s marketing strategy. However, there's a common misconception among lawyers that your blog content needs to be highly sophisticated and demonstrate how smart you are. The truth is that you're not writing for other lawyers or even your clients, but for your prospects. The fear of judgment from colleagues often Read More
Tips for 2024 Success – LFMM 603
This time of year is slower for many firms, so it's a great time to look at how your firm operates and make potential changes for the New Year! We discuss a few areas to look at on today's episode. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Don’t Forget Your Past Clients! – LFMM 602
Did you know that your past clients can be just as good of a referral source as the other attorneys who send you business? Today we're discussing how you can keep those past clients around. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Spotlight Branding’s Top 5 CRM Platforms for 2024
You need a CRM (client relationship manager, also known as a case management system). There are tons of options out there, and several that serve specific industries like finance and legal. If you're looking for a new platform for 2023 or want to get started with your first, here are our best picks. 5. Zoho We actually use the Zoho suite in our own internal operations and are constantly amazed at the depth Read More
The Power of Personality Assessments – LFMM 601
On today's episode, we're sharing 3 different personality assessments that have helped us better understand our team and the needs of the roles in our business. Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
The LFMM 500th Episode Special! – LFMM 600
What a milestone! 500 episodes! (Yes, we know it says 600, but our numbering started at 100) To celebrate, we're giving LFMM listeners an exclusive, INSANE offer. Go to www.spotlightbranding.com/500 to get entered. THANK YOU SO MUCH for listening! Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
Look Back on 2023 and Look Ahead to 2024 to Get in the Media Spotlight
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a small law firm and a solo practice. At this time of year, reporters are looking for sources to comment on the highlights of the year ending and forecasts for the year ahead. This look back and look ahead approach Read More
Easy Productivity Hacks You Can Start Today – LFMM 599
Want to take back some time and mental energy? Try some of the methods we share in today's episode! Please visit www.spotlightbranding.com/survey to take our Legal Marketing Trends survey! Read More
3 Ways to Use a Webinar Recording in Your Marketing
If your firm regularly holds webinars or some other kind of speaking presentation, there are a few simple ways to repurpose that valuable content in your marketing. It definitely should NOT be something you do once and move on! Here are 3 simple things you can do to integrate that content into your firm’s marketing. 1. Have a library on your website If you already have a library of videos on your website, Read More
