Struggling to get engagement on your social media content? There are probably a couple of good reasons why. We're discussing them on today's episode and sharing what you can do to fix it! Read More
Social Media Week Day 1: Why It Matters – LFMM 526
This week is all about your social media strategy! Today, we're talking about why it actually matters and what you should be posting. Read More
The 7 Deadly Mistakes of Offshore Hiring
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! When talking about virtual assistants, particularly offshore ones, we tend to hear two sides of a story. On one side you hear “they are amazing” and on the other “it’s a waste of money.” What a dilemma… Luckily Read More
Maximizing Your Client’s Journey Part 2: How to Create Your Client Journey Roadmap
As a lawyer, you strive to provide excellent service and ensure client satisfaction. But have you considered the journey that your clients take to find you? We’re talking about the one that starts when they first hear about your firm and ends when you help them resolve their legal matter. A client journey roadmap can help you visualize this process, revealing key interaction points and potential improvements. In Read More
Newsletter Week Day 4: Understanding the Metrics – LFMM 525
We know you want data to calculate ROI for your newsletter. On today's episode, we explain the key email metrics, what they mean, and how they translate into ROI. Read More
Newsletter Week Day 3: Subject Line Considerations – LFMM 524
Believe it or not, there's a TON of value to be found in how you utilize the subject line for your newsletters. On today's episode, we share one of our biggest secret weapons with you in how we execute our newsletter strategy. Read More
3 Marketing Tactics to Watch Out For (That We Think Are Annoying)
Honestly, we get it. Marketing companies can be pretty annoying. Maybe you've been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls for a sales pitch for just commenting on a social media post...especially with promises that are clearly too good to be true. There are a lot of bad marketers out there, and we're sharing some of the gimmicks that make even us cringe. 1. BIG, Read More
Newsletter Week Day 2: What Goes in Your Newsletters? – LFMM 523
How much content should you try to pack into your email newsletters? Should you try to find other articles or a recipe to fill the space? We discuss on today's episode! Read More
Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to design your newsletter to keep readers engaged. Read More
Small Business Owners: Are You Putting Out Fires or Leading Your Team?
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
