Many marketing companies tack on "SEO" as a service or add on when they send you a proposal. Most of the time, though, it doesn't do much more than check off a box. Today, Marc shares his insight on what's really going on. Read More
Stop Caring About SEO So Much – LFMM 540
On today's episode, Spotlight Branding CEO Marc Cerniglia is back with a quick tip for your firm's SEO strategy! Read More
How to Tell If Your Marketing Is Working – LFMM 539
This is a question we get often, especially as it relates to determining the ROI of your content marketing. Marc gives you an answer on today's episode! Read More
The Dos and Don’ts of Law Firm Email Newsletters
Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if you can improve your ROI. If you're feeling stuck and not sure what your email newsletters should include (or not), we're here to help. DO: Consider the design It can be easy to pick out a basic template, drag and drop your content, and call it a Read More
Lots of Referrals Doesn’t Necessarily Mean You’re Great with Referrals – LFMM 538
On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already come from referral doesn't mean you're actually doing well with your referral strategy. Read More
Developing a Clear Marketing Plan that Gets Results
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
3 Tips for Finding the Right Bookkeeper for Your Firm
Managing a law firm's finances is a full-time job. Bookkeepers aren't just assets; they're essential when it comes to handling client funds, complying with regulations, and managing expenses. Selecting the right bookkeeper for your law firm can make all the difference in maintaining financial health and achieving long-term success. But how do you find someone who understands the specific requirements of the legal Read More
Podcast Week Day 4: How to Get Your Show on Apple Podcasts – LFMM 537
What sort of wizardry goes into getting your podcast from your computer to Apple? It's actually pretty simple and we explain the process on today's episode. Read More
Podcast Week Day 3: The Only Podcasting Equipment You Need – LFMM 536
Fact: You don't need hundreds or thousands of dollars in equipment to produce a good podcast. In today's episode we explain how you can start a podcast for as little as $50. Read More
How to Measure the ROI of Your Firm’s Email Newsletter
Email marketing can still be one of the most effective tools in your firm's overall marketing strategy. However, many small firms fail with their emails simply because they aren't utilizing the right strategy. But how do you know whether or not your emails are working to begin with? We'll show you how to figure it out. 1. Set Your KPI What do you want your email to *really* do? Do you want it to be opened? Read More
