On today's episode, Spotlight Branding CEO Marc Cerniglia takes over the show to talk about the importance of referrals, but notes that just because 100% of your business may already come from referral doesn't mean you're actually doing well with your referral strategy. Read More
Developing a Clear Marketing Plan that Gets Results
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
3 Tips for Finding the Right Bookkeeper for Your Firm
Managing a law firm's finances is a full-time job. Bookkeepers aren't just assets; they're essential when it comes to handling client funds, complying with regulations, and managing expenses. Selecting the right bookkeeper for your law firm can make all the difference in maintaining financial health and achieving long-term success. But how do you find someone who understands the specific requirements of the legal Read More
Podcast Week Day 4: How to Get Your Show on Apple Podcasts – LFMM 537
What sort of wizardry goes into getting your podcast from your computer to Apple? It's actually pretty simple and we explain the process on today's episode. Read More
Podcast Week Day 3: The Only Podcasting Equipment You Need – LFMM 536
Fact: You don't need hundreds or thousands of dollars in equipment to produce a good podcast. In today's episode we explain how you can start a podcast for as little as $50. Read More
How to Measure the ROI of Your Firm’s Email Newsletter
Email marketing can still be one of the most effective tools in your firm's overall marketing strategy. However, many small firms fail with their emails simply because they aren't utilizing the right strategy. But how do you know whether or not your emails are working to begin with? We'll show you how to figure it out. 1. Set Your KPI What do you want your email to *really* do? Do you want it to be opened? Read More
Podcast Week Day 2: Picking the Right Format for Your Show – LFMM 535
What kind of podcast should you be doing? Solo? Interview? Both? We discuss the different formats available to you so you can decide what fits best with your firm. Read More
Podcast Week Day 1: Why You Should Have a Podcast – LFMM 534
We're wrapping up our long series on marketing deep dives with a week dedicated to podcasting! To start, we're giving you several reasons why you and your firm should have a podcast. Read More
Instead Of Pursuing A Work-Life Balance, Focus On Creating Harmony
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Work-life balance is a phrase we’re all familiar with, but what does it really mean? Does anyone know? I don’t believe in balance. I believe Read More
How to Use Threads for Your Firm
A new app was launched last month, and it may be a game-changer for law firms. Over 100 million new users signed up in the first week, so it’s clearly generating a lot of hype already. We’re talking about Instagram Threads. In this article, we’ll talk about what it is and how it can benefit your law firm's social media strategy. What Is Instagram Threads? Instagram Threads is a text-based conversation Read More
