Did you know that having too many leads or potential clients is actually a marketing problem? We explain how to fix it on today's episode! Read More
You’re Not as Famous as You Think You Are – LFMM 543
Despite the great work you do or however many billboards you put up, there will still be a ton of people in your own community who have never heard of you. That's why consistent marketing is so important, and we explain how to make it happen on today's episode. Read More
Future-Proofing Your Law Firm: 5 Strategies for Sustainable Success
In today's rapidly evolving legal landscape, owning a law firm demands not only legal expertise but also strategic vision and adaptability. To ensure your firm remains relevant and prosperous in the face of technological advancements and shifting client expectations, future-proofing your practice is essential. Here are five ways to prepare your firm for whatever the future may bring. Embrace Technology and Read More
SEO Is Changing – LFMM 542
The world of SEO is changing more from search engines to video and social media. We explain exactly what that looks like on today's episode. Read More
Empathy: The Most Important Skill In Human Communication
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. Empathy isn’t pity for the hardships of others. Empathy is putting yourself in the shoes of another. Empathy is feeling with someone, being able to put yourself intheir place as if you were Read More
A New Era of URLs: Should Your Business Opt for .com or Something More Unique?
In an increasingly digital world, your law firm's website is often the first point of contact for potential clients. The choice of a domain can communicate much about your brand, expertise, and specialization. With the advent of industry-specific domain extensions like ".legal" and ".law," law firms now face a significant decision in selecting the perfect domain. Should you choose the tried and true ".com" or opt for Read More
Beware of SEO “Service” – LFMM 541
Many marketing companies tack on "SEO" as a service or add on when they send you a proposal. Most of the time, though, it doesn't do much more than check off a box. Today, Marc shares his insight on what's really going on. Read More
Stop Caring About SEO So Much – LFMM 540
On today's episode, Spotlight Branding CEO Marc Cerniglia is back with a quick tip for your firm's SEO strategy! Read More
How to Tell If Your Marketing Is Working – LFMM 539
This is a question we get often, especially as it relates to determining the ROI of your content marketing. Marc gives you an answer on today's episode! Read More
The Dos and Don’ts of Law Firm Email Newsletters
Last week we talked about how to measure the ROI of your email newsletters, and we included a helpful note about the importance of testing various elements to see if you can improve your ROI. If you're feeling stuck and not sure what your email newsletters should include (or not), we're here to help. DO: Consider the design It can be easy to pick out a basic template, drag and drop your content, and call it a Read More
