Is your firm on Threads yet? Today we take a quick dive into the newest social media app to see what your firm can be capitalizing on. Read More
Competition Creates Opportunity – LFMM 548
Are you a little worried about all the other firms who do exactly what you do? GREAT! That means there's a world of opportunity out there for you to stand out with your marketing and carve a path for your own success while the rest of them try to compete with each other. Read More
4 Easy Law Firm Lead Generation Ideas That Won’t Break Your Bank
When it comes to generating leads, most firms look to strategies like SEO, Pay-per-Click ads, event sponsorships, and more. All of these avenues can work for you and they can generate a ton of leads. But they can also be pretty expensive—even more so if you're practicing in a larger market. If you're trying to lower your cost-per-lead, these four ideas could be what you need. 1. Place a Lead Magnet on Your Home Read More
Mitigating Marketing Risk – LFMM 547
We get it - you're risk-averse. But if you think about it, everything in life is a risk. On today's episode, we talk about shifting that mindset to see the opportunities available when it comes to your next marketing investment. Read More
A Free SEO Resource for Your Firm – LFMM 546
A different kind of episode today as we share a special resource we have that's dedicated to SEO. Check out our Anti-SEO Report at spotlightbranding.com/seo Read More
8 BIG Reasons Podcast Guesting Can Help Build Your Business
This article was provided by Anastasia Lipske, founder of Access Speakers, a speaker and podcast booking agency. Anastasia has a proven track record of booking over 1,600 engagements for her clients. She also has a unique talent for consulting business owners on personal branding strategies that can help them improve their chances of getting booked for speaking engagements or podcast interviews. Podcasting is one Read More
How to Create an Employee Feedback Loop
Any law firm that wants to succeed must cultivate a culture of constant improvement. An employee feedback loop plays an important role in this effort. Not only does this mechanism empower legal professionals, but it also boosts engagement, stimulates creativity, and elevates overall performance. Here, we'll explore the components of a law firm employee feedback loop, discuss its importance, and provide insight into Read More
Graphics Made Easy – LFMM 545
On today's episode, we share a great tool with you that allows you to create all kinds of amazing-looking social media graphics, brochures, and more. It's called Canva, and it's actually legitimately free. Go to www.canva.com to check it out! Read More
A Surprising Marketing Problem – LFMM 544
Did you know that having too many leads or potential clients is actually a marketing problem? We explain how to fix it on today's episode! Read More
You’re Not as Famous as You Think You Are – LFMM 543
Despite the great work you do or however many billboards you put up, there will still be a ton of people in your own community who have never heard of you. That's why consistent marketing is so important, and we explain how to make it happen on today's episode. Read More
