We've worked some backend settings with our podcast host and only the first 100 people to see this episode will be able to download it!!! What a bunch of BS, right? Yet this marketing tactic is very commonly used. We expose it and let you know when someone might actually be telling the truth on today's episode. Read More
How to Use YouTube for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of YouTube (including Shorts). Who It's For: YouTube is one of the biggest search engines in the Read More
Don’t Wait Around on AI! – LFMM 502
AI tools—even beyond ChatGPT—are going to become more and more ingrained in our daily lives. It likely won't replace you, but rather help you win back more time or help you do more work for your clients. Even more, our friends at Lawyer.com are holding a $1 million AI challenge for the best legal AI idea out there. Submit your idea at ai.lawyer.com and potentially get up to $15 million in valuable Read More
Is It Always the Client’s Fault?
This post was provided by Chris Mullins, The Phone Sales Doctor for Intake Specialists Worldwide. Contact Chris at phonesuccessdoctor@gmail.com or 603-249-5878. Chris would also love to review some of your real call recordings. Did you ever notice that your team is always blaming the client when things go wrong? I mean always. If your firm has a high volume of client complaints because, for example, the attorneys Read More
Marketing Tactics Part 4 – Leaning on Emotion – LFMM 501
Emotion is a key marketing tactic, but playing too much into the negative emotions can ultimately backfire - either for your client or for you personally. We discuss on today's episode. Read More
AI as Your Ally: Transforming Work Processes for Greater Efficiency
In this digital age where efficiency and productivity are key, AI is revolutionizing work processes in the professional services industries. We’re aware of its amazing potential, but many of you are concerned. Will it replace human workers? Will its adoption render all those years of learning and professional experience obsolete? The answer to both questions is a definite NO. While AI has the ability to improve Read More
Marketing Tactics Part 3 – Precious Metals? – LFMM 500
It's a big milestone for the Law Firm Marketing Minute today! We're continuing our series on marketing tactics by discussing the relevance of gold, silver, platinum, etc. in pricing models. Read More
Marketing Tactics Part 2 – Pricing Options – LFMM 499
Our series on marketing tactics continues today with an explanation on why you often see 3 different pricing options for things. Read More
4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
We've been saying it for years: SEO shouldn't be the foundation of your firm's marketing strategy. If you're a smaller firm, it's unwise to devote the majority (or all) of your marketing budget to competing with all the other firms in your area for a small sliver of real estate. It will cost you THOUSANDS of dollars each month, all with no guarantee that you'll even reach page 1. Here are some mind-blowing Read More
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at .99 cents instead of the nearest whole number. Read More
