Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed opportunity here for most firms. Find out what it is in today's episode. Read More
How to Measure the ROI of Your Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be. That isn't true for professional services, especially lawyers and financial pros. Why? It isn't because your subject matter is dry and boring (even though you may think it Read More
Funnel Exploration Part 1: The Top of the Funnel – LFMM 491
Today we're starting a 3-part series on your marketing funnel / your client journey. Today, we're covering what happens at the top of your funnel! Read More
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode! Read More
Stop Making This Time-Wasting Mistake Savvy Firm Owners Avoid
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Former Read More
How to Make Your Firm a Mental Health Safe Space
"Safe space" is practically a buzzword these days. We know that such spaces are environments where individuals feel comfortable, accepted, and free to express themselves without fear of judgment or harm. The question is how do we take this laudable concept and apply it to solo and small firms so that people can benefit from the open and respectful dialogue and sense of trust and support that characterize such Read More
You Don’t Need Fancy Equipment to Make a Podcast – LFMM 489
Despite what snooty audiophiles say, you don't need a $500 microphone to produce a quality podcast. John recorded today's episode using the Voice Memo app on his iPhone to prove that the difference between your phone and an actual microphone is negligible. Read More
A Quick SEO Hack – LFMM 488
Still want to play the SEO game but don't have the budget? Try directories! As we heard in yesterday's episode, half of page 1 Google searches are directories, so if you claim and maintain your profile, your chances of increasing your visibility improve! Read More
Real-Time SEO Examples – LFMM 487
On today's episode, John looks at real-time examples of page 1 rankings results and explains why it's not a worthwhile investment that you should try to compete for. Read More
4 Must-Have Skills to Look for When Hiring an In-House Marketer
Ready to bring your marketing in-house? Congrats! When looking for your next superstar employee, you want to make sure you find someone that possesses the right skillset that not only gives you the confidence that you can delegate and take all the marketing off your plate, but that they can also take your firm's marketing to the next level. Here are a few skills/characteristics to look for. 1. Analytical A lot Read More
