It's a big milestone for the Law Firm Marketing Minute today! We're continuing our series on marketing tactics by discussing the relevance of gold, silver, platinum, etc. in pricing models. Read More
Marketing Tactics Part 2 – Pricing Options – LFMM 499
Our series on marketing tactics continues today with an explanation on why you often see 3 different pricing options for things. Read More
4 SEO Statistics That Prove It’s Not a Viable Strategy for Small Firms
We've been saying it for years: SEO shouldn't be the foundation of your firm's marketing strategy. If you're a smaller firm, it's unwise to devote the majority (or all) of your marketing budget to competing with all the other firms in your area for a small sliver of real estate. It will cost you THOUSANDS of dollars each month, all with no guarantee that you'll even reach page 1. Here are some mind-blowing Read More
Marketing Tactics Part 1 – The 99 Rule – LFMM 498
We're starting a BIG series on various marketing tactics. Today, we're talking about why so many things are valued at .99 cents instead of the nearest whole number. Read More
How To Build Relationships That Matter
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Looking back over my career, I can trace much of the success that I've had to a single source: relationships. I've coached and interacted Read More
Find Your Cheerleader – LFMM 497
Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Read More
4 Different Elements to A/B Test in Your Marketing
ALWAYS. BE. TESTING! The best marketers are the ones that enjoy split testing their campaigns. However, it takes a different mindset because marketing revolves around failure. However, instead of thinking about all the things that failed, you're finding new ways that didn't work. (Thomas Edison has a similar quote about his attempts to create the light bulb.) That's because marketing NEVER has a true end goal. Read More
Mental Health Wrap Up – LFMM 496
As we wrap up Mental Health Awareness Month, we wanted to offer one last piece of inspiration to help you take care of yourself. Read More
Vet Your Marketing Vendors – LFMM 495
Is your marketing vendor actually focused on getting you results, or is it a passive-income funnel for the owner to serve their own selfish interests? We discuss on today's episode. Read More
4 Incredible Blogging Stats You Should Know in 2023
Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will help you enhance your firm's marketing strategy. 1. Blogs with a reading time of more than 7 minutes receive less engagement According to Medium, longer blog posts don't get the same love as shorter blogs do. If you're trying Read More
