Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's the key — you can't approach your marketing the same way you did in the past. We explain on today's episode. Read More
5 Content Pillars To Better Market Your Services
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Content! Content! Content! We hear that word everywhere and with good reason. Basically “everything” your firm puts out for your audience automatically becomes "content." Digital marketing is critical for firms Read More
5 Tips for Dealing with Burnout and Depression
In spite of their dedication and tireless work ethic, lawyers are not immune to burnout and depression. Studies reveal that legal professionals experience these mental health challenges at alarming rates due to the fast-paced, high-pressure nature of the profession. Addressing and managing these issues is of utmost importance. In this article, we provide five essential tips for lawyers to navigate burnout Read More
Funnel Exploration Part 3: The Bottom of the Funnel and Beyond – LFMM 493
We're wrapping up our series on marketing funnels with the bottom. But wait! Just because someone reaches the bottom doesn't mean that their journey is complete. We explain why on today's episode. Read More
Funnel Exploration Part 2: The Middle of the Funnel – LFMM 492
Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed opportunity here for most firms. Find out what it is in today's episode. Read More
How to Measure the ROI of Your Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be. That isn't true for professional services, especially lawyers and financial pros. Why? It isn't because your subject matter is dry and boring (even though you may think it Read More
Funnel Exploration Part 1: The Top of the Funnel – LFMM 491
Today we're starting a 3-part series on your marketing funnel / your client journey. Today, we're covering what happens at the top of your funnel! Read More
Write for Humans, Please – LFMM 490
Law firm website written for SEO bots are awful. We go through a particularly bad example on today's episode! Read More
Stop Making This Time-Wasting Mistake Savvy Firm Owners Avoid
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Former Read More
How to Make Your Firm a Mental Health Safe Space
"Safe space" is practically a buzzword these days. We know that such spaces are environments where individuals feel comfortable, accepted, and free to express themselves without fear of judgment or harm. The question is how do we take this laudable concept and apply it to solo and small firms so that people can benefit from the open and respectful dialogue and sense of trust and support that characterize such Read More
