As technology continues to advance at a rapid pace, the legal industry has definitely been feeling the effects. Tech offers innovative solutions to age-old problems like accuracy, efficiency, and security, but certain myths keep holding up its widespread adoption. From fears of robots replacing lawyers to concerns about data control, this article busts 5 tech myths and provides a clearer understanding of its role in Read More
3 Simple Ways to Help Your Marketing Team
Congrats! Your firm has grown to the point where you've decided to hire a part- or full-time marketing person. We've talked before about how executing an effective marketing strategy usually requires two different kinds of people, so if you only have one person on your books, you'll likely need to give them the support they need in order for your firm to find the success they need. Here's how to do it: 1. Join Read More
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute! Read More
When to Let Go of Control
This article was provided by our friends at Abby Connect, a virtual receptionist provider serving legal and financial firms using the power of the human connection. Learn more by visiting www.abby.com Letting go of control; it’s easier said than done. You don’t want to do everything, but you do want everything to be done right. This need for control can drive up your stress and drive down your Read More
TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
TikTok, the popular short-form video-sharing app, has been at the center of a growing controversy in recent months. The app, which allows users to create and share videos, has faced criticism for its handling of user data as well as its censorship and content moderation policies. This has led to calls for it to be banned in several countries, including the United States, Canada, and India. At present, half of all Read More
How to Use Instagram for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Instagram. Who It's For: Although owned by the same parent company, Instagram is becoming Read More
Branding Is Dumb – LFMM 468
You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think branding is all about, and it's pretty dumb. We explain why it has to be different for your small firm on this week's Law Firm Marketing Minute. Read More
4 Strategic Steps to Build a Profitable Small Business
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
That Website Speed Test Is a Pile of Lies
Stop us if you've heard this before: You received an email saying your website speed is awful and that Google is actively penalizing your website because of it. The person sending you that email even gave you a big PDF of your test results. And maybe with you being the enterprising skeptic you are went out and ran the same Google PageSpeed test for yourself. But when the results came in, you found that the Read More
The System You Need to Make Podcasting a Breeze
We've talked before about how easy it is to start a podcast. You don't need a ton of fancy equipment, but you do need some time. For many business owners, finding the time can be a struggle, especially when it's easy to get analysis paralysis about what exactly you need to do. This article breaks down the system you should adopt to produce your first (or next) episode. 1. Select a Topic This could easily be the Read More
