ALWAYS. BE. TESTING! The best marketers are the ones that enjoy split testing their campaigns. However, it takes a different mindset because marketing revolves around failure. However, instead of thinking about all the things that failed, you're finding new ways that didn't work. (Thomas Edison has a similar quote about his attempts to create the light bulb.) That's because marketing NEVER has a true end goal. Read More
Mental Health Wrap Up – LFMM 496
As we wrap up Mental Health Awareness Month, we wanted to offer one last piece of inspiration to help you take care of yourself. Read More
Vet Your Marketing Vendors – LFMM 495
Is your marketing vendor actually focused on getting you results, or is it a passive-income funnel for the owner to serve their own selfish interests? We discuss on today's episode. Read More
4 Incredible Blogging Stats You Should Know in 2023
Blogging is the flagship of all digital marketing, and it continues to provide benefits for businesses looking to market to their audiences. Here are a few incredible statistics that will help you enhance your firm's marketing strategy. 1. Blogs with a reading time of more than 7 minutes receive less engagement According to Medium, longer blog posts don't get the same love as shorter blogs do. If you're trying Read More
Social Media Isn’t a Billboard – LFMM 494
Happy Memorial Day! The digital age of marketing brings new rules to play by (and they work in your favor!). But here's the key — you can't approach your marketing the same way you did in the past. We explain on today's episode. Read More
5 Content Pillars To Better Market Your Services
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Content! Content! Content! We hear that word everywhere and with good reason. Basically “everything” your firm puts out for your audience automatically becomes "content." Digital marketing is critical for firms Read More
5 Tips for Dealing with Burnout and Depression
In spite of their dedication and tireless work ethic, lawyers are not immune to burnout and depression. Studies reveal that legal professionals experience these mental health challenges at alarming rates due to the fast-paced, high-pressure nature of the profession. Addressing and managing these issues is of utmost importance. In this article, we provide five essential tips for lawyers to navigate burnout Read More
Funnel Exploration Part 3: The Bottom of the Funnel and Beyond – LFMM 493
We're wrapping up our series on marketing funnels with the bottom. But wait! Just because someone reaches the bottom doesn't mean that their journey is complete. We explain why on today's episode. Read More
Funnel Exploration Part 2: The Middle of the Funnel – LFMM 492
Our series on your marketing funnel continues today with the middle portion of your funnel. There's a HUGE missed opportunity here for most firms. Find out what it is in today's episode. Read More
How to Measure the ROI of Your Social Media
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will be. That isn't true for professional services, especially lawyers and financial pros. Why? It isn't because your subject matter is dry and boring (even though you may think it Read More
