No matter how hard you try, some leads you generate won't be qualified. Maybe they're looking for a specific kind of help you don't offer. Maybe you're out of their price range. Maybe they're not even looking for help at all right now. Those leads are still valuable! Unfortunately, so many marketers focus on their qualified leads and just discard those that aren't qualified. But you can still get value out of Read More
The Value in Bad Prospects – LFMM 471
Not all leads will be qualified, but you can still get value from them! We discuss what to do with junk or unqualified leads on today's episode. Read More
Big Changes Coming to LFMM – LFMM 470
This week, we have TWO BIG announcements about the future of LFMM - both of which are good, in our opinion! Find out what they are on this week's episode. Read More
Growing Your Firm? Do the Math!
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. If you are engaged in Read More
5 Legal Tech Myths Busted
As technology continues to advance at a rapid pace, the legal industry has definitely been feeling the effects. Tech offers innovative solutions to age-old problems like accuracy, efficiency, and security, but certain myths keep holding up its widespread adoption. From fears of robots replacing lawyers to concerns about data control, this article busts 5 tech myths and provides a clearer understanding of its role in Read More
3 Simple Ways to Help Your Marketing Team
Congrats! Your firm has grown to the point where you've decided to hire a part- or full-time marketing person. We've talked before about how executing an effective marketing strategy usually requires two different kinds of people, so if you only have one person on your books, you'll likely need to give them the support they need in order for your firm to find the success they need. Here's how to do it: 1. Join Read More
Don’t Fear Free – LFMM 469
A common concern we hear from law firm owners is about giving away too much for free and that it might cause potential clients to just handle things on their own. We discuss this worry and why you should provide as much value as possible on this week's Law Firm Marketing Minute! Read More
When to Let Go of Control
This article was provided by our friends at Abby Connect, a virtual receptionist provider serving legal and financial firms using the power of the human connection. Learn more by visiting www.abby.com Letting go of control; it’s easier said than done. You don’t want to do everything, but you do want everything to be done right. This need for control can drive up your stress and drive down your Read More
TikTok’s Controversies: What Does the Future Hold for the World’s Most Popular App?
TikTok, the popular short-form video-sharing app, has been at the center of a growing controversy in recent months. The app, which allows users to create and share videos, has faced criticism for its handling of user data as well as its censorship and content moderation policies. This has led to calls for it to be banned in several countries, including the United States, Canada, and India. At present, half of all Read More
How to Use Instagram for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Instagram. Who It's For: Although owned by the same parent company, Instagram is becoming Read More
