If you’re a lawyer or finance pro, a robust referral network is your best friend. Instead of spending a lot of time and money on generating new leads, clients are coming to YOU instead. It’s an absolute dream of an arrangement, but it doesn’t happen without laying the right groundwork. While participating in local networking events and keeping your information current in industry journals are all good starting Read More
How to Use Twitter for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Twitter. Who It's For: While Twitter has changed quite a bit since Elon Musk took over, its Read More
Two for (Less Than) the Price of One – LFMM 464
You actually don't need to have dedicated SEO work. If your marketing strategy is founded on content, you'll naturally reap the SEO benefits that come with it. We explain how on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
The Top 5 Tasks To Delegate TODAY
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! One of the most valuable skills a law firm owner can learn and develop is the skill of delegating tasks to others. In many ways, this skill is the building block for all of your business success throughout your Read More
6 Tips to Level Up Your Networking Strategy
In many industries (legal included), business success is tied not only to what you know but also to who you know. Having a network of other professionals can result in referrals, knowledge sharing, and access to services that build a better client experience. There are a few ways to build this essential network. One of the most effective is attending conferences and events related to your practice area. You Read More
The Only 4 Things You Need to Start Your Podcast TODAY!
According to our 2023 Legal Marketing Trends Report, the number of podcasts in the legal space grew by 7 percentage points from last year's report, and overall interest in having a show grew by 15 percentage points. Having your own podcast doesn't need to be a big-budget, NPR-level production. As long as your audio sounds clear, people will listen. Here's all you need to get your podcast off the ground today. 1. Read More
Product Feature: Assembly Neos
One of the First Legal CRMs Continues to Show Why It’s One of the Best In the early days of legal tech, there were just two case management products on the market—Needles and Trialworks. Those two pioneering companies have since merged to form Assembly, and the combined engineering superteams have taken the best features from both platforms to create Neos, Assembly’s cloud-based practice management software. This Read More
The 2023 Trends Report Is Here! – LFMM 463
Finally! The 2023 Legal Marketing Trends Report is here and FREE for you to download. We're uncovering why law firms want to be more profitable and how you can use your marketing to make that happen. Download your copy at www.spotlightbranding.com/trends23 Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
4 Key Complementary Factors for Effective PPC Advertising
This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified leads, sign new cases, and exceed their revenue goals. Pay-per-click advertising (PPC) is a fantastic way to quickly start driving leads for your law firm. But PPC doesn’t exist in a bubble. It's important to understand the Read More
5 Tips for Improving your AR Collections
You’re sending out invoices, but that doesn’t mean as much when the bills go unpaid. What makes matters even more difficult is that when you run a smaller practice, you don’t have time to chase clients down for payment. Even if you did, it’s hard to do so without risking the relationship. The answer is to develop an effective accounts receivable process. This article provides tips for encouraging clients to pay Read More
