Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How an Offshore Virtual Assistant Can Help You Grow
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Growing a business is no easy task, much less when you alone try to do everything, even the smallest task. Sometimes leaders are so meticulous that they lose sight of the most important aspects of their Read More
ChatGPT vs. Humans: What Is the Future?
ChatGPT has taken the Internet by storm since it launched late last year. This AI technology, which is currently free to use, is pretty impressive: give it a prompt and it can answer questions, write essays and emails, and even generate code. Given the enthusiastic reviews it’s gotten, no wonder some content providers are worried about becoming obsolete. It won’t happen, trust us. Here’s why ChatGPT and other AI Read More
3 Video Ideas to Boost Your Firm’s TikTok Presence
Video is the present and future of content consumption. According to our 2023 Legal Marketing Trends Report, only 18% of law firms are on TikTok, which is the biggest social media platform in the world right now and is primarily video–based. This is a great opportunity for your firm to stand out from your competitors. Because of TikTok, other social platforms like Facebook and Instagram are prioritizing video Read More
Is ChatGPT the Future of Content? – LFMM 459
There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing Minute, we take a dive into these platforms and see what they're really like. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Why Your Team Doesn’t Care About Your Firm As Much As You Do (And How To Fix It)
This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 25 years of specific skillset experience serving as a Fractional CEO, CMO Read More
How to Create Loyal Clients (and Not Just Happy Ones)
What’s better than a satisfied client? A loyal one. According to Bain & Company and Harvard Business School, increasing customer/client retention rates by 5% increases profits by 25% to 95%. Compared to new clients, existing ones are 50% more likely to try new services and products and spend an average of 31% more because they trust your brand. They’re also: Great promoters because they tell everyone they Read More
3 Tips for Getting the Most Out of Your Firm’s Blogs
Your firm has a blog. Great job! But are you getting the most out of it? Here are a few quick tips for making sure your blog is as effective as it can be! Article Length We get it. You're a perfectionist. Every sentence needs to be perfect right down to the punctuation. You need to cover every possible if/then scenario so that no stone is left unturned. STOP IT. Your audience isn't going to read a 1,500-page Read More
Marketing Is Full of Failure – LFMM 458
Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute. Read More
10 Unique Perks to Help You Steal Top Talent
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs Let’s face Read More
