Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How to Get Managing Partner Buy-In on New Marketing Campaigns
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. I’m no stranger to asking for money — at least in my 9-5 as Digital Marketing Director for a mid-size personal injury law firm. I manage a pretty big chunk of Read More
Algorithms Explained, Part 1: What Are They?
If you use social media, you’ve experienced the power of algorithms. They make sure that you see relevant content on your feed instead of the Facebook equivalent of spam. What they are and how they work isn’t really important to you—unless you’re a marketer. That’s where the game changes. If you’re trying to increase your social media profile, understanding the algorithm is essential to getting the results you Read More
How to Use LinkedIn for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of LinkedIn. Who It's For: If Facebook is like a place you go for a family reunion or to hang Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How an Offshore Virtual Assistant Can Help You Grow
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Growing a business is no easy task, much less when you alone try to do everything, even the smallest task. Sometimes leaders are so meticulous that they lose sight of the most important aspects of their Read More
ChatGPT vs. Humans: What Is the Future?
ChatGPT has taken the Internet by storm since it launched late last year. This AI technology, which is currently free to use, is pretty impressive: give it a prompt and it can answer questions, write essays and emails, and even generate code. Given the enthusiastic reviews it’s gotten, no wonder some content providers are worried about becoming obsolete. It won’t happen, trust us. Here’s why ChatGPT and other AI Read More
3 Video Ideas to Boost Your Firm’s TikTok Presence
Video is the present and future of content consumption. According to our 2023 Legal Marketing Trends Report, only 18% of law firms are on TikTok, which is the biggest social media platform in the world right now and is primarily video–based. This is a great opportunity for your firm to stand out from your competitors. Because of TikTok, other social platforms like Facebook and Instagram are prioritizing video Read More
Is ChatGPT the Future of Content? – LFMM 459
There's a lot of buzz around AI-generated content creators like Jasper and ChatGPT. On this week's Law Firm Marketing Minute, we take a dive into these platforms and see what they're really like. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
Why Your Team Doesn’t Care About Your Firm As Much As You Do (And How To Fix It)
This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 25 years of specific skillset experience serving as a Fractional CEO, CMO Read More
