A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. One sign that life is returning to “normal” is that in-person, face-to-face networking events are happening again. After all of the Zoom Read More
How to Create High-Quality Videos with Your Smartphone
There's no denying that video marketing is here to stay. What’s more, it has become an essential marketing tool for businesses that aren’t traditionally visual in scope—including yours! A video marketing strategy could be highly beneficial for reasons like the following: It Makes Relationships More Personal: People love to connect with others, and your clients are no different. You can reach more clients by Read More
5 Tips to Turbocharge Your Law Firm’s Email Marketing Campaigns
This article was submitted by Dan Brian, founder of Marketing for Justice, a membership group for law firm marketers providing digital marketing know-how through live online workshops, group coaching, and on-demand video library, and more. In his 9-5, Dan serves as Digital Marketing Director for a mid-size personal injury law firm in North Carolina. Ah, email… it’s been written off for dead so many times, but time Read More
The Comprehensive Guide to Email Marketing
When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing. Compared to other types of digital marketing, it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For a few hundred dollars a month, you can: Capture leads earlier because Read More
Is There a Double Standard? – LFMM 455
Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute! Read More
Neuroscience Your Way to A Positive Mindset: 5 Strategies for a Positive New Year (All Year!)
This article was provided by Racquel Pankau and the rest of our friends at Abby Connect. Racquel's journey began as one of the first Abby receptionists, the most important role at Abby Connect. After 12 years, Racquel has helped grow the company by performing various roles from IT support to hiring, training, staff development, and culture. Today, she is the Thought Leadership Director as an educational content Read More
3 Tips for Designing Your Firm’s Logo
A well-designed logo is one of the most powerful marketing tools a business will ever have. It sends a message about the brand to everyone, and when that message is accurate, the benefits can be enormous. If your firm still needs a logo (or its time for a refresh) and you don’t have a graphic design background yourself, you’ll want to outsource your logo design needs. This article shares some tips for getting Read More
Focus on Your Strengths – LFMM 454
We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround ourselves with a team that compensates for the areas in which we are weak? We discuss on this week's Law Firm Marketing Minute! Read More
Why Is It So Hard to Let Go of Stress?
This article was provided by Paula Oleska, who has helped over eight thousand people in five different countries, both individually and in groups, achieve never-imagined personal and business improvement. She is a neuro-behaviorist with a deep background in the mind-body connection. As a result of her unique background and her studies of the brain-mind-body connection, she created her proprietary system: Radical Read More
How to Keep Your Firm Growing (Even When the Economy Makes It Difficult)
The economy will always rise and fall. Things are great when the market is bullish, but people begin to panic when it turns into a bear. While your gut reaction to market volatility may be worry and anxiety, it’s important to remember that like all turbulent conditions, it will eventually pass. In the meantime, you can use this time to not only improve your practice but even grow it. Let’s take a look at a few steps Read More
