Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels. Read More
How You Can Use Call Tracking Software for Your Business
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Call tracking is a wonderful tool that can be used to help monitor outreach campaigns and gather useful information about your Read More
Mistakes Will Happen, and That’s Okay! Here’s How to Learn and Move On
Being a lawyer can be stressful. You're normally held to a higher standard than most other professions, and making a mistake can be a career-changer—or can it? Although there’s a lot of pressure on lawyers to be perfect, anyone can make a mistake, and doing so doesn’t have to harm your relationship with clients and colleagues. This article outlines how you can learn from your mistakes and use them to become an Read More
How to Double Your Referrals in 2023
Referrals are the lifeblood of most service industries, especially legal and financial. And when it comes to how you market your firm, you should focus on maximizing the number of referrals you receive before ever trying to add on other initiatives like SEO or PPC. But maybe you're thinking, "Hey Spotlight, I totally agree with you and think you're absolutely right, but the majority of my business already comes Read More
Networking In the New Normal: Choose Quality Over Quantity
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. One sign that life is returning to “normal” is that in-person, face-to-face networking events are happening again. After all of the Zoom Read More
How to Create High-Quality Videos with Your Smartphone
There's no denying that video marketing is here to stay. What’s more, it has become an essential marketing tool for businesses that aren’t traditionally visual in scope—including yours! A video marketing strategy could be highly beneficial for reasons like the following: It Makes Relationships More Personal: People love to connect with others, and your clients are no different. You can reach more clients by Read More
5 Tips to Turbocharge Your Law Firm’s Email Marketing Campaigns
This article was submitted by Dan Brian, founder of Marketing for Justice, a membership group for law firm marketers providing digital marketing know-how through live online workshops, group coaching, and on-demand video library, and more. In his 9-5, Dan serves as Digital Marketing Director for a mid-size personal injury law firm in North Carolina. Ah, email… it’s been written off for dead so many times, but time Read More
The Comprehensive Guide to Email Marketing
When you’re looking for a cost-effective strategy for promoting your firm, you can’t beat email marketing. Compared to other types of digital marketing, it’s easy to manage, requires few resources, and has a high return on investment. (Even as early as 2014, the Direct Marketing Association was reporting a 4300% ROI for email marketing.) For a few hundred dollars a month, you can: Capture leads earlier because Read More
Is There a Double Standard? – LFMM 455
Why do we treat digital marketing differently and with much more skepticism than traditional methods? We still have much more data and control over our digital marketing, and yet we're so quick to switch gears and do something else. We discuss this problem and wrap up a successful 2022 on this week's Law Firm Marketing Minute! Read More
Neuroscience Your Way to A Positive Mindset: 5 Strategies for a Positive New Year (All Year!)
This article was provided by Racquel Pankau and the rest of our friends at Abby Connect. Racquel's journey began as one of the first Abby receptionists, the most important role at Abby Connect. After 12 years, Racquel has helped grow the company by performing various roles from IT support to hiring, training, staff development, and culture. Today, she is the Thought Leadership Director as an educational content Read More
