One of the easiest things you can delegate is the receptionist or front desk accountability. As a firm owner, you don't need to be answering the phone or manning your website's chat funtionality (you do have that on your website, don't you?). There are several ways you can easily (and cost-effectively) outsource these tasks, and we've developed several great relationships with these companies along the way. In no Read More
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate! Read More
3 Lead Generation Strategies for Businesses – For Every Budget
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. You have a great business with quality products and services, but you’re still looking for ways to boost your lead generation. Read More
Boost Your Employee Morale in 2023—Here’s How!
Things have been different at your firm over the last few months. Employees who were once eager to take on a new client file now seem less enthusiastic. Go-getters who used to voluntarily stay late now clock out at five on the dot. None of these are good signs. They indicate that employee morale is low and no one is fully committed to the success of the firm anymore. When you’re trying to grow the business, this Read More
The Manifest Global Awards Name Spotlight Branding as 2022’s Best Recommended B2B Partner
Lawyers are heroes that also need help. Here at Spotlight Branding, we’re committed to providing the highest quality solutions to help our clients reach more potential audiences and establish strong brands. We are a trusted one-stop-shop partner that has extensive experience working with lawyers and law firms from all over the world. Today, we’re extremely excited to announce and celebrate a terrific honor Read More
Implement Your Firm’s TikTok Strategy in 3 Easy Steps
According to our 2022 Legal Marketing Trends report, only 9% of law firms are on TikTok. We expect that number to jump for 2023, but if you haven't made it to the most popular social media platform in the world yet, there's still time to establish your presence. Here's how to make it happen: 1. Set up your account Duh. That one is pretty obvious, right? Setting up a profile is pretty easy, but you'll have to do Read More
Marketing to Find the Right Clients – LFMM 449
Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute. Read More
The Art of Delegation and Getting More Done with Systems
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Delegation can be a difficult skill for small business owners to master, which is completely understandable. When you first started your business, chances are you were the Marketing Team, the Read More
5 Tips for Your Firm’s Growth in 2023
Any small business, from solo law firms to CPAs, is like a plant. They can grow and flourish like crazy, but conditions have to be right. However, identifying those ideal conditions can be the biggest challenge, as your firm needs more than the sun. Small business owners need to work smarter (not harder) by tapping into their company’s strengths and prioritizing a growth strategy. Here’s how you can make that happen Read More
Level Up Your Instagram Presence with Mojo
Instagram is one of the most heavily used social media applications right now, and there are lots of opportunities for businesses to make an impact with their content. However, you shouldn't just be posting hard calls to action with your phone number. You need visually engaging content that catches your audience's attention. Mojo is designed to do that. This free app provides you with tons of great-looking Read More
