First impressions are everything, and today's consumers usually get their first impressions online. Your website is one of your firm's most important assets. It's your online real estate, your digital business card, your central marketing hub, and more all rolled into one. And if it doesn't make a good impression, people will leave as quickly as they came in and never come back. Here's what you can do to ensure Read More
What are your core values? – LFMM 453
Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at the concept of core values and provides some quick tips on how to develop (or revise) yours. Read More
Create Raving Fans with a Client Happiness Coordinator
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Client care is a key component of any successful business – but as you grow, you might find that it’s one of the things that quickly drops off. This isn’t intentional by any means; it’s just a Read More
5 Video Editing Apps to Help You Take Your Content to the Next Level
The world of content is constantly changing. There are always new trends, styles, and concepts popping up. The biggest change, however, is the transition to more and more video content. Thanks mostly to TikTok (and Instagram's and YouTube's subsequent responses with Reels and Shorts), people are consuming more and more video content than ever before. One of the biggest points of concern for many creators is their Read More
How to Deal with Unhappy Clients
Imagine that you deliver a major victory for an important client—one that exceeds expectations. You’re happy for them, but you’re especially hyped about what the big win may represent for you: more business. Not only from them but from others in their network. However, this doesn’t happen. Not only does the client decline to send business to your firm, but they go elsewhere as soon as their case wraps Read More
Custom vs. Syndicated Content – LFMM 452
Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute! PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey Read More
A Thriving Culture: 3 Tips for Firms to Implement Now
This article was provided by Racquel Pankau and the rest of our friends at Abby Connect. Racquel's journey began as one of the first Abby receptionists, the most important role at Abby Connect. After 12 years, Racquel has helped grow the company by performing various roles from IT support to hiring, training, staff development, and culture. Today, she is the Thought Leadership Director as an educational content Read More
All Content Marketing Is NOT Created Equal – LFMM 451
When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute! Read More
Why You Lose Job Candidates
This article was provided by our friends at Mission Recruiting, a recruiting firm dedicated to helping law offices around the country find the top talent they need to fuel their growth. Why is it so difficult to make the right hire these days? Your inbox is flooded with junk resumes, but you can’t hook anyone who is qualified and within your budget. You may even be ready to make an offer and to onboard a new team Read More
5 Productivity Hacks to Free Up Time in Your Life
Running your own firm is demanding. The incessant queries from clients and colleagues, last-minute changes to a case or a file, and hours spent in court or meetings can all have you wondering if there’s any way to work better. While having a lot going on at once can be stimulating, getting through it all efficiently can prove to be a major challenge. If you feel like you’re getting nowhere despite the long hours, Read More
