What’s better than a satisfied client? A loyal one. According to Bain & Company and Harvard Business School, increasing customer/client retention rates by 5% increases profits by 25% to 95%. Compared to new clients, existing ones are 50% more likely to try new services and products and spend an average of 31% more because they trust your brand. They’re also: Great promoters because they tell everyone they Read More
3 Tips for Getting the Most Out of Your Firm’s Blogs
Your firm has a blog. Great job! But are you getting the most out of it? Here are a few quick tips for making sure your blog is as effective as it can be! Article Length We get it. You're a perfectionist. Every sentence needs to be perfect right down to the punctuation. You need to cover every possible if/then scenario so that no stone is left unturned. STOP IT. Your audience isn't going to read a 1,500-page Read More
Marketing Is Full of Failure – LFMM 458
Marketers don't want you to know this, but we fail...A LOT. However, this kind of failure shouldn't be seen as negatively as we normally perceive it. We're constantly testing and constantly learning what resonates with our audience, and with that comes a lot of failure. We dive into that on this week's Law Firm Marketing Minute. Read More
10 Unique Perks to Help You Steal Top Talent
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs Let’s face Read More
How to Know When It’s Time to Hire a Marketing Agency
As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can fall by the wayside until you’ve got the time to deal with them again. When you’ve reached the point where marketing is spending more time on the back burner than on your plate, you may need to hire a marketing agency. Read More
How to Use Facebook for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Facebook. Who It's For: Facebook is still going to be where the majority of your audience is Read More
Is Your Content Feeling Stale? – LFMM 457
We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case! Read More
4 Simple Self-Care Tips for Firm Owners
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. For years, self-care in Read More
5 Tips for Working Smarter, Not Harder
Most entrepreneurs are naturally workaholics. For firm owners, when faced with a laundry list of tasks, will work longer hours and push themselves to the brink of exhaustion to get everything done. However, this isn't the best approach. Rather than working harder, you can work smarter and learn ways to work more effectively. In order to work smarter and not harder, you need to manage your time better, know Read More
Marketing Isn’t Just About More Leads!
We can't tell you how many times business owners have told us something along these lines: "I don't need any marketing. I have more business than I can handle right now!" If you've said something similar, this article is for you. In fact, if you have more business you can handle, where you're referring out more work than you're actually taking on, you need marketing just as much as a desperate business owner Read More
