A well-designed logo is one of the most powerful marketing tools a business will ever have. It sends a message about the brand to everyone, and when that message is accurate, the benefits can be enormous. If your firm still needs a logo (or its time for a refresh) and you don’t have a graphic design background yourself, you’ll want to outsource your logo design needs. This article shares some tips for getting Read More
Focus on Your Strengths – LFMM 454
We've been taught our whole lives to refine our weaknesses to get them to be as good as our strengths, but why not focus on our strengths and then surround ourselves with a team that compensates for the areas in which we are weak? We discuss on this week's Law Firm Marketing Minute! Read More
Why Is It So Hard to Let Go of Stress?
This article was provided by Paula Oleska, who has helped over eight thousand people in five different countries, both individually and in groups, achieve never-imagined personal and business improvement. She is a neuro-behaviorist with a deep background in the mind-body connection. As a result of her unique background and her studies of the brain-mind-body connection, she created her proprietary system: Radical Read More
How to Keep Your Firm Growing (Even When the Economy Makes It Difficult)
The economy will always rise and fall. Things are great when the market is bullish, but people begin to panic when it turns into a bear. While your gut reaction to market volatility may be worry and anxiety, it’s important to remember that like all turbulent conditions, it will eventually pass. In the meantime, you can use this time to not only improve your practice but even grow it. Let’s take a look at a few steps Read More
3 Ways to Keep People Coming Back to Your Website
First impressions are everything, and today's consumers usually get their first impressions online. Your website is one of your firm's most important assets. It's your online real estate, your digital business card, your central marketing hub, and more all rolled into one. And if it doesn't make a good impression, people will leave as quickly as they came in and never come back. Here's what you can do to ensure Read More
What are your core values? – LFMM 453
Does your firm have core values? Do they truly embody who your firm is? This week's Law Firm Marketing Minute looks at the concept of core values and provides some quick tips on how to develop (or revise) yours. Read More
Create Raving Fans with a Client Happiness Coordinator
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Client care is a key component of any successful business – but as you grow, you might find that it’s one of the things that quickly drops off. This isn’t intentional by any means; it’s just a Read More
5 Video Editing Apps to Help You Take Your Content to the Next Level
The world of content is constantly changing. There are always new trends, styles, and concepts popping up. The biggest change, however, is the transition to more and more video content. Thanks mostly to TikTok (and Instagram's and YouTube's subsequent responses with Reels and Shorts), people are consuming more and more video content than ever before. One of the biggest points of concern for many creators is their Read More
How to Deal with Unhappy Clients
Imagine that you deliver a major victory for an important client—one that exceeds expectations. You’re happy for them, but you’re especially hyped about what the big win may represent for you: more business. Not only from them but from others in their network. However, this doesn’t happen. Not only does the client decline to send business to your firm, but they go elsewhere as soon as their case wraps Read More
Custom vs. Syndicated Content – LFMM 452
Syndicated content is usually cheaper and creates less work on your end, but is it better than having custom content unique to you and your firm? We discuss on this week's Law Firm Marketing Minute! PS - take the 2023 Legal Marketing trends survey at www.spotlightbranding.com/survey Read More
