We're not going to sugarcoat it—if you think email marketing is a waste of time, you're WRONG. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
What a Coach Could Do for Your Firm
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. First, before I share Read More
Algorithms Explained, Part 2: How Do They Work?
We’ve already explained what social media algorithms are and why they’re essential for your marketing strategy. Now for the biggest question: How do they work? The answer is both simple and complicated. While algorithms are designed to provide users with relevant content, they run on data science. They can analyze data and rank posts based on criteria that most of us won’t completely understand, but that doesn’t Read More
Marketing Plans, Part 1: The Essential Components
During the survey period for our 2023 Legal Marketing Trends Report, the overwhelming majority of respondents indicated that they needed help with their marketing plan. In this two-part series, we're looking at the most essential components of what needs to be included in your marketing plan. 1. Goals & Initiatives If you run EOS or a similar sort of framework in your firm, you likely already have things Read More
Being Unique Isn’t Enough! – LFMM 461
Many law firms feel as though they have a unique brand. Maybe you're The Bulldog or The Hammer. But having a fun brand doesn't do you any good if you're not consistently communicating how you actually help people. We explain how to make that happen on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How to Get Managing Partner Buy-In on New Marketing Campaigns
Dan Brian is Digital Marketing Director for Riddle & Brantley, a mid-size personal injury law firm in North Carolina. In his spare time, he runs Marketing for Justice, a membership group providing digital marketing know-how to law firm marketers. I’m no stranger to asking for money — at least in my 9-5 as Digital Marketing Director for a mid-size personal injury law firm. I manage a pretty big chunk of Read More
Algorithms Explained, Part 1: What Are They?
If you use social media, you’ve experienced the power of algorithms. They make sure that you see relevant content on your feed instead of the Facebook equivalent of spam. What they are and how they work isn’t really important to you—unless you’re a marketer. That’s where the game changes. If you’re trying to increase your social media profile, understanding the algorithm is essential to getting the results you Read More
How to Use LinkedIn for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of LinkedIn. Who It's For: If Facebook is like a place you go for a family reunion or to hang Read More
Avoid the Hyperbole in Your Marketing – LFMM 460
Immediately jumping to a hyperbolic conclusion can spell long-term disaster for your marketing. It might create short-term results, but your reputation will end up like the boy who cried "WOLF!" We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
How an Offshore Virtual Assistant Can Help You Grow
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Growing a business is no easy task, much less when you alone try to do everything, even the smallest task. Sometimes leaders are so meticulous that they lose sight of the most important aspects of their Read More
