Although Search Engine Optimization (SEO) was originally designed to provide the best search results on your website, it quickly became a game to manipulate Google’s ever-changing algorithm. Now, as Google’s algorithm has become more advanced, the same SEO tactics that might have worked in the past could really hurt your website. Even if you just searched your own name or your firm’s name (which is really the only Read More
Vendor Management Part 2 – The Biggest Downfall in Your Relationship – LFMM 443
Delegating tasks to a vendor isn't a "set it and forget it" process. To get the best results, you need to keep a pulse on what's being done. We explain how on this week's Law Firm Marketing Minute. Read More
Learn to Create Positive Emotions
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. Learning to create positive emotion improves Read More
How to Make Listening Your Superpower
We all want to be heard. When someone listens to us, we feel like what we have to say matters. Although listening is an important skill for personal and professional success, not all of us take the time to improve it. How well you listen has a bigger impact on your leadership potential than your personality or intelligence. Studies show that good listeners are happier, have more meaningful relationships, and Read More
4 Website Metrics More Important Than Google PageSpeed
If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website is too slow and at risk of penalty from Google. First, that’s false. Second, these sorts of sales emails tend to work on people because they don’t truly understand what metrics indicate a healthy website. This article is about to fix that Read More
Vendor Management Part 1 – Setting Expectations – LFMM 442
Deciding to work with a vendor can be scary. You don't want to relinquish control and you aren't sure if someone else will do the job as well as you. We talk about how to fix that on this week's Law Firm Marketing Minute. Read More
How to Create a Mindset That Leads to Happiness
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Happiness is a mindset. It comes from within you, not from your outside circumstances. You don’t have to have a "perfect" life to be Read More
Build Your Referral Engine with This Roadmap
Written as a follow-up to his bestselling book Duct Tape Marketing, John Jantsch’s The Referral Engine tackles the ever-present dilemma of how to attract prospects. The premise is simple yet powerful: educate people, and you won’t need to sell to them. Instead, you’ll use a combination of traditional and digital marketing to build a referral engine of happy clients and supportive partner businesses. Education Read More
Key Performance Indicators, Part 2: Important KPIs for Your Firm
Last week in part 1 of this series, we talked about what KPIs are, how to choose them, and how to integrate them into your firm. In this second part, we wanted to provide you with some inspiration on potential KPIs for your firm based on what others around the country are doing. Remember, your firm can have several different KPIs depending on the particular department or function you're trying to keep track of. Read More
A Moment to Reflect – LFMM 441
This week, we're taking a break from marketing talk and stepping back to reflect on how we view the issues and problems in our life. It's easy to get bogged down in all of the tasks and responsibilities in our lives, but getting that 10,000-foot view and seeing the big picture can change our perspective and rejuvenate us. Read More
