Marketing doesn't have to be about getting as many leads as possible. It can also be about getting the *right* leads. We explain on this week's Law Firm Marketing Minute. Read More
The Art of Delegation and Getting More Done with Systems
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Delegation can be a difficult skill for small business owners to master, which is completely understandable. When you first started your business, chances are you were the Marketing Team, the Read More
5 Tips for Your Firm’s Growth in 2023
Any small business, from solo law firms to CPAs, is like a plant. They can grow and flourish like crazy, but conditions have to be right. However, identifying those ideal conditions can be the biggest challenge, as your firm needs more than the sun. Small business owners need to work smarter (not harder) by tapping into their company’s strengths and prioritizing a growth strategy. Here’s how you can make that happen Read More
Level Up Your Instagram Presence with Mojo
Instagram is one of the most heavily used social media applications right now, and there are lots of opportunities for businesses to make an impact with their content. However, you shouldn't just be posting hard calls to action with your phone number. You need visually engaging content that catches your audience's attention. Mojo is designed to do that. This free app provides you with tons of great-looking Read More
5 Simple Marketing Activities You Can Do Today!
If you're reading this and you run your own firm, chances are that marketing activities are typically the first things to go on the back burner when things get busy. Conversely, if you're reading this and you're the marketing person for a small firm, it can be easy to focus on your biggest initiatives and let smaller activities fall through the cracks. Here are a few small things you can do right now that can provide Read More
Go Where Your Audience Hangs Out – LFMM 448
Back in the day, you had limited options for where to place your ads with hopes that the majority of your audience would see them. Today with social media, you can get in front of nearly everyone AND provide more value in the process. We explain how on this week's Law Firm Marketing Minute. Read More
Avoid These 3 Common Entrepreneurial Mistakes for Faster Growth and Higher Profits
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. I try not to dwell on the past. I prefer to focus on tomorrow, which is still available for Read More
Before the Client Experience Comes the Audience Experience
Any article, presentation, or workshop dedicated to business marketing emphasizes one key topic: the customer experience (CX). While this is an important consideration when you’re planning a marketing strategy, it isn’t the only one. Audience experience (AX) also matters. Every business, from accountant services to law firms, has multiple audiences that include but are not limited to clients. One of the most Read More
Marketing Is Often a 2-Person Job – LFMM 447
Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses. Read More
7 Delegation Tips Every Firm Owner Must Know
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Many entrepreneurs and business owners believe that work will get done faster, better, and more efficiently if they handle everything themselves. The idea of hiring someone would mean wasting money, time, and Read More
