Have you ever sat down and run the numbers to see just how much revenue you potentially lose by doing marketing yourself? We run them for you on this week's Law Firm Marketing Minute! Read More
Find a Moment of Clarity with Headspace
In the fast-paced, hectic world in which we work, it helps to take a moment to just relax. Meditation, even for just a few minutes, can help us feel re-energized and focus to finish the day strong. Headspace is a science-backed app that provides meditation and mindfulness tools to help support your mental health. Whether you need a quick recharge during the day or help falling asleep at night, Headspace has proven Read More
Don’t Be the Bottleneck! Step Aside to Let Your Firm Grow
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. Did you know that I used to write, edit, and design all of the newsletters at Newsletter Read More
5 Tips for Setting Revenue Goals for Your Firm
Reaching the million-dollar mark is a huge milestone for almost every firm owner. Whether you've achieved that feat or not, you've hopefully been setting goals along the way to help you get there (or whatever your next milestone is). There’s an extensive planning process involved in setting those goals; that way, operations can run smoothly and efficiently and you eliminate the stress of last-minute decisions that Read More
Beware of These Black Hat SEO Tactics!
Although Search Engine Optimization (SEO) was originally designed to provide the best search results on your website, it quickly became a game to manipulate Google’s ever-changing algorithm. Now, as Google’s algorithm has become more advanced, the same SEO tactics that might have worked in the past could really hurt your website. Even if you just searched your own name or your firm’s name (which is really the only Read More
Vendor Management Part 2 – The Biggest Downfall in Your Relationship – LFMM 443
Delegating tasks to a vendor isn't a "set it and forget it" process. To get the best results, you need to keep a pulse on what's being done. We explain how on this week's Law Firm Marketing Minute. Read More
Learn to Create Positive Emotions
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. Learning to create positive emotion improves Read More
How to Make Listening Your Superpower
We all want to be heard. When someone listens to us, we feel like what we have to say matters. Although listening is an important skill for personal and professional success, not all of us take the time to improve it. How well you listen has a bigger impact on your leadership potential than your personality or intelligence. Studies show that good listeners are happier, have more meaningful relationships, and Read More
4 Website Metrics More Important Than Google PageSpeed
If you have a website for your firm—and if you don’t, stop reading this right now and go get one!—you’ve likely gotten some sales emails from companies claiming your website is too slow and at risk of penalty from Google. First, that’s false. Second, these sorts of sales emails tend to work on people because they don’t truly understand what metrics indicate a healthy website. This article is about to fix that Read More
Vendor Management Part 1 – Setting Expectations – LFMM 442
Deciding to work with a vendor can be scary. You don't want to relinquish control and you aren't sure if someone else will do the job as well as you. We talk about how to fix that on this week's Law Firm Marketing Minute. Read More
