When it comes to high-risk situations like legal issues or your taxes, lawyers and financial pros need to establish trust with their audience very quickly. Otherwise, you risk losing business to a competitor that did so just a little bit better. Here are 4 ways you can easily make a good first impression and establish trust. 1. Have a great-looking website If people reach your website and find something Read More
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
Find Your Niche: Building Your Business by Narrowing Your Focus
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Over the past two decades, I’ve counseled and coached thousands of lawyers and other professionals in the art of business development. Read More
3 Steps for Perfecting Your Unique Value Proposition
It doesn’t matter whether you’re a business of one or the CEO of a multinational firm, if you can't clearly express your company’s value to your target market, growth will be difficult. Value propositions do that for you. By explaining why someone would want to buy your goods or services instead of a competitor’s, you maintain a competitive advantage. A good value proposition is critical to success, but there’s an Read More
3 Benefits of Having an Interview Podcast
When we created Center Stage last year, we originally did so as a way to provide additional resources to our audience by bringing in outside perspectives, especially in areas where we weren't necessarily known as experts (systems and processes, HR, firm culture, etc.). But along the way, we saw more benefits pop up, especially as the show grew and gained traction. Admittedly, having an interview podcast requires a Read More
The Two Approaches to Blogging – LFMM 437
Do you write blogs for SEO or for humans? This week on the Law Firm Marketing Minute, we explain both approaches and which one you should be focusing on. Spoiler alert—it's not the SEO approach. Read More
Supercharge Your Social Media Game with a Virtual Marketing Assistant
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! You know you need a consistent social media strategy, but you either don't have the time to do it yourself or the resources at your disposal to have someone manage it effectively. Frankly, your marketing needs Read More
How to Create Your Buyer Persona
Every business, from accountants to attorneys, has its ideal customer. By identifying who that customer is, you can target your marketing message to reach them with the goal of increasing brand awareness and growing your sales or client base. This is where buyer personas come in. Not only do they help you reach the right customers with greater precision, but you can use them to identify opportunities and make Read More
Control the Narrative: 4 Tips for Responding to Negative Reviews
As much as you may try to be, you're not going to be perfect. Some clients will inevitably be unsatisfied after working with you—possibly through no fault of your own! Now with social media, people have an outlet to air their grievances without even having to talk to you about it first, which has caused problems for small business owners all over the world. So what do you do when a disgruntled client who may be Read More
Branding Isn’t Just for Big Corporations – LFMM 436
Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute! Read More
