This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. I try not to dwell on the past. I prefer to focus on tomorrow, which is still available for Read More
Before the Client Experience Comes the Audience Experience
Any article, presentation, or workshop dedicated to business marketing emphasizes one key topic: the customer experience (CX). While this is an important consideration when you’re planning a marketing strategy, it isn’t the only one. Audience experience (AX) also matters. Every business, from accountant services to law firms, has multiple audiences that include but are not limited to clients. One of the most Read More
Marketing Is Often a 2-Person Job – LFMM 447
Marketing involves creativity, as well as strategic/analytical thinking. It's extremely rare to find a single person who can do both of those things exceptionally well, which is why it's important to make sure you supplement your marketing staff with another person or vendor who fills in their weaknesses. Read More
7 Delegation Tips Every Firm Owner Must Know
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Many entrepreneurs and business owners believe that work will get done faster, better, and more efficiently if they handle everything themselves. The idea of hiring someone would mean wasting money, time, and Read More
How to Stand Out on LinkedIn
Do you have a LinkedIn profile? If so, when did you last update it? Share an article? Comment on a colleague’s article or post? If the answer is ‘“It’s been a while,” you’re not the only one. Too many professionals create a profile because everyone else in their field is on LinkedIn, and then leave it. The problem is that the platform is more than a static virtual resume. When used properly, it can Read More
It’s Time to Raise Your Rates! Here’s How to Do It
Prices are going up everywhere thanks to inflation. But even if inflation wasn't an issue right now, most professional service providers could stand to increase their rates because they naturally tend to underprice themselves. The truth is that your services are invaluable, especially given the consequences and risks you're mitigating for your clients. However, most people we talk to fear that they'll lose business Read More
Marketing for 2023 Starts NOW! – LFMM 446
With Q4 in full swing already, it's time to use the lighter workload brought on by the impending holidays to do some work on your firm, which definitely includes your marketing. This week, we're giving you some tips to prep and things to watch out for as you plan your marketing strategy for 2023. Read More
Four Steps to Find True Happiness in Your Life
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. What does happiness mean to you? Healthy relationships? A good job? Time spent with your family? The truth is, there are as many Read More
How to Ask for Referrals
The importance of referrals can’t be underestimated. Not only is a referred client less expensive to acquire, but their lifetime value is twice as high as those clients you attracted through traditional marketing methods. The question is, how do you ask your clients for introductions to others in their network without seeming pushy or presumptive? In this article, we’ll go over the ways to not only ask for a Read More
3 Easy Neuroplasticity Exercises You Can Do in the Office!
Neuroplasticity is your brain’s ability to rewire itself in order to adapt to new circumstances or situations. While it is an emerging area of neuroscience, there are many studies that suggest neuroplasticity is the key to maintaining your mental faculties well into your older years with minimal decline. Even more, neuroplasticity has been shown to help with a variety of mental issues such as stress, depression, Read More
