For years, marketers would have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. But even before many of these privacy changes took effect last year, your open rate never truly told you the whole story. In this article, we'll explain why open rates aren't as important as you might think and what metrics to look at instead. Why Open Rates Aren't Read More
Your Audience Size Doesn’t Matter (As Much) – LFMM 427
Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think. Read More
4 Easy Tips for Managing Your Firm’s Cash Flow
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Cash flow is the lifeblood of every business, and it’s a challenge for most business owners to manage even under normal circumstances. Read More
Marketing Plan vs. Marketing Strategy: What’s the Difference?
In the marketing world, you'll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing "plan" and a marketing "strategy." However, there is a very distinct difference. A marketing strategy is your overall philosophy towards marketing. It encompasses the various tactics, avenues, etc. that you intend to use and the overall result you want to achieve. It Read More
3 Big Issues That Can Break Your Marketing
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn't work. After all, you may think you have a great strategy in place, but when it doesn't produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why. Maybe your vendor didn't deliver on their promises. Maybe you didn't spend enough money. Maybe the message just Read More
An Unexpected Lesson – LFMM 426
This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face. Read More
If Anger Is So Bad, Why Do We Have It?
This article was provided by Paula Oleska, who has helped over eight thousand people in five different countries, both individually and in groups, achieve never-imagined personal and business improvement. She is a neuro-behaviorist with a deep background in the mind-body connection. As a result of her unique background and her studies of the brain-mind-body connection, she created her proprietary system: Radical Read More
The Power of Evergreen Content – LFMM 425
We use the term "evergreen content" a lot, but what does it really mean and what benefits can it provide you? Our Thursday live stream has all the answers! Remember - you can tune in live every Thursday at 8:30am eastern on our Facebook, Twitter, and YouTube channels to catch the episode as we record! Read More
Evergreen Content: What Is It and Why It’s Okay to Repurpose It!
Many marketing companies out there will tout the importance of content, but their definition of "content" usually consists of a constant barrage of short blog articles on a current event that are stuffed with keywords to drive search engine rankings. These blogs are otherwise pretty worthless and don't provide any value to the humans who are actually looking for information. That's why you need evergreen Read More
7 Foolproof Ways to Create Engaging Content Part 7: The Secret Sauce
Finally, after 7 long months, we have arrived at the final installment of our series on how to create engaging content! So far we've looked at the "Top 3" method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, the "Cool" strategy, and the "Markerboard" method. The final strategy is one of our favorites - The Secret Sauce. For many years, business owners hoarded their methods and Read More
