If you’re scheduled to appear on a podcast, you’ve got a great opportunity! As of 2022, approximately 73% of the U.S. population aged 12+ listens to online audio every month, up from 68% the year before. A well-planned guest appearance can expose you to a massive audience, some of whom will remember you when they need what you’re offering. So how do you make a great impression that gets results? This article Read More
3 Tips to Help You Land Your Next Rockstar Hire
Employee turnover is seemingly at an all-time high. There are also seemingly more open positions than ever before. While the job market is competitive, workers are looking for jobs that they feel confident they'll enjoy. You, on the other hand, want to find someone who will stick around and help propel your firm forward. At Spotlight Branding, we've created a hiring process that we believe helps us accomplish Read More
Good Marketing Doesn’t Happen Fast – LFMM 434
We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't work like that. This week, we explain why consistency and time provide the best results. Read More
How to Organize Sales Leads for Your Firm
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Generating qualified leads is typically the most challenging for small businesses and sales professionals. Although it may Read More
Create More Raving Fans (And More Referrals) – LFMM 433
Providing great customer service is pay-to-play. However, there are things you can do that can greatly enhance the experience people have while working with your firm that can go a long way towards helping you create more referrals. We talk about what those are on this Thursday Live edition of Law Firm Marketing Minute. Read More
5 Tips to Create a Great Client Experience
Client satisfaction is a measure of how well your products or services meet expectations. Because it is one of the most important indicators of client loyalty and purchase intentions, it helps predict business growth and revenue. Nearly every business claims to provide great client service. However, the ability to provide that level of service versus just promising it depends on a number of factors. Foremost is a Read More
Five Things That Are More Important Than Your Website SEO
At Spotlight Branding, we strongly believe that there is much more to digital marketing than search engine rankings. We’re honestly frustrated with the marketing industry because we’ve seen where the excessive focus on SEO has actually harmed small business owners and hurt their marketing. Let us be clear, SEO has a place in the marketing world. However, over the years online marketers have positioned SEO as Read More
Be the Loudest Person in the Room – LFMM 432
In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do that without compromising integrity and still provide value to your audience? We discuss it in this week's episode. Read More
Live With Purpose: How to Find Your “North Star”
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Most people, in my experience, don’t take the time to think about what fuels them, what guides them, and what they were put on this Read More
When to Post Your Content – LFMM 431
LFMM Live is back! When is the right time to post social media content? Does it really matter for small firms like yours? We discuss this and more on this live Law Firm Marketing Minute! Read More
