Content marketing can be used for more than just marketing. Sure, it's designed to drive referrals and position you as the expert, but it can also help in other areas of your firm—specifically when it comes to making your intake process more efficient and improving your conversion rates. This blog doesn't even have to be very long because the correlation is simple. If you have a consistent content strategy, Read More
SEO Link Building Explained – LFMM 440
Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute. Read More
Embedding Core Values into Your Business Decisions
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Have you ever gone to a website and read about the company’s Core Values? It’s something that I always enjoy reading; it gives me a better sense of who l might be working with or purchasing Read More
Improve Your Time Management Skills with Focus Keeper
Struggling with an overwhelming task? Need an extra push to be productive? Got a huge project that you need to tackle over time? Focus Keeper could be the solution. This app, available on both Apple and Android, allows you to create projects and then assign dedicated working times to them in order to keep you on track. In other words, Focus Keeper allows you to work with time, not against it. Even more, Focus Read More
5 Quick Stress-Relief Tips for Firm Owners
For many of us, work can stress us out. Throw owning your firm on top of that, and it's easy to see why so many small business owners experience high levels of stress and burnout (especially lawyers!). Stress can be the catalyst for many other health problems, so it's important to keep it in check. Here are 5 easy ways you can manage it. 1. Be Aware of It If you're reading this article, chances are that you're Read More
The Catalyst for Growth Starts Here – LFMM 439
If you want to free up time and trust others to handle your firm in the way you want, it starts with having well-documented systems and processes. From there, the momentum builds and impacts every other facet of your firm. We explain how on this week's Law Firm Marketing Minute. Read More
Daily Choices Create Your Legacy
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. "May your choices reflect your hopes, not Read More
4 Quick Tech Tips to Make Your Life Easier
Tech doesn't have to be scary, nor does it make you lazy for utilizing it. The truth is that you don't have to do everything yourself or make sure every last punctuation mark is reviewed before it's sent to a client. It can also be hard to let go of past systems when so much time, money, and effort have been put into them. Don't fall into that sunk-cost fallacy! Instead, look ahead at the opportunities that Read More
4 Tips for Making a Good First Impression with Your Audience
When it comes to high-risk situations like legal issues or your taxes, lawyers and financial pros need to establish trust with their audience very quickly. Otherwise, you risk losing business to a competitor that did so just a little bit better. Here are 4 ways you can easily make a good first impression and establish trust. 1. Have a great-looking website If people reach your website and find something Read More
Your Brand Is About These 2 Things – LFMM 438
Is your firm branding just a mascot or a caricature of what people think lawyers are? If so, that's okay, but it should be much more than that. We explain what we mean on this week's Law Firm Marketing Minute! Read More
