Social media seems like a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal Facebook or Twitter, your business account needs a more strategic approach. One part of that strategy is creating informative and relevant content that showcases your expertise and encourages people to click through to your website. The other part of that Read More
What Is Your *WHY*?
Whether you run your own firm, are a partner at a small firm, or work in a giant, national office, understanding your “why” is where everything starts. It has everything to do with why you get up in the morning and everything to do with why you chose the career path that you chose. And if you don't know what your “why” is or you don't think you have a “why,” you absolutely have to find one because that’s what is Read More
Eliminate Distractions with a Solid Meeting Structure – LFMM 430
Having your team constantly come to your door with questions can be a huge distraction and cause you to waste more time than you need. This week we talk about the importance of a good meeting structure with your team and how you can make it happen. Read More
OI90: The Formula to Maximum Productivity
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Most of our time is consumed with busy work — creating content, answering emails, scheduling meetings, and more. These tasks stress us out and exhaust us, leaving little to no time or energy for high-value work. Read More
One of the Most Important Books You’ll Ever Read: The E-Myth Revisited by Michael Gerber
It’s no secret that small businesses have a high failure rate. According to recent data from the U.S. Bureau of Labor Statistics, nearly one in five go under within the first year. Small business consultant and author Michael E. Gerber wrote The E-Myth in 1985 to shed light on why this happens. The E-Myth Revisited is an updated and revised edition that applies modern insights to the challenges faced by small Read More
3 Quick Tips for Designing Your Firm’s Logo
While your firm's brand is so much more than a logo and a tagline, you still need a logo that represents your firm. NOTE: Please don't just type out your firm's name in a fancy font, screenshot it, and call it your logo. You're better than that. Your logo is one of the first things someone sees as it relates to your company. However, it’s important to think about your logo as more than just a picture or fancy Read More
Quality vs. Quantity? How About Neither! – LFMM 429
In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things! Read More
Bring Your Office to Life with Samsung Art TVs
Okay, we'll admit that this piece of tech is a little bit "extra," especially after we tell you how we use it. But also, these TVs are incredible. When you're outfitting your firm with decor, you almost certainly look for a few different art pieces to hang on the wall. Maybe you have one or two pieces in your own office right now. Well, what if you could A) regularly swap out the art on the wall and B) utilize Read More
Etiquette: A Key Strategy for Your Firm
This article was contributed by our friend and compliance expert, Natalia Gindler Corsini, who has more than 25 years in global and domestic companies leading Compliance and Finance areas. She founded Prae Venire, a consultancy related to corporate compliance that assists small and medium-sized companies to build a culture of integrity with programs created and adjusted to their size and industry, and provides the Read More
The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
Content marketing has the potential to build awareness of your brand, improve its reputation, and grow your client base. However, a lot of business owners wonder what the best approach is when it comes to developing that content—should your guiding light be quantity or quality? A lot of us will come down on the "quality" side of the equation because we want to deliver value with every message. Others, especially Read More
