It’s no secret that small businesses have a high failure rate. According to recent data from the U.S. Bureau of Labor Statistics, nearly one in five go under within the first year. Small business consultant and author Michael E. Gerber wrote The E-Myth in 1985 to shed light on why this happens. The E-Myth Revisited is an updated and revised edition that applies modern insights to the challenges faced by small Read More
3 Quick Tips for Designing Your Firm’s Logo
While your firm's brand is so much more than a logo and a tagline, you still need a logo that represents your firm. NOTE: Please don't just type out your firm's name in a fancy font, screenshot it, and call it your logo. You're better than that. Your logo is one of the first things someone sees as it relates to your company. However, it’s important to think about your logo as more than just a picture or fancy Read More
Quality vs. Quantity? How About Neither! – LFMM 429
In the content marketing world, the debate often focuses on quality versus quantity. But as we discuss in this week's episode, it shouldn't be about either of those things! Read More
Bring Your Office to Life with Samsung Art TVs
Okay, we'll admit that this piece of tech is a little bit "extra," especially after we tell you how we use it. But also, these TVs are incredible. When you're outfitting your firm with decor, you almost certainly look for a few different art pieces to hang on the wall. Maybe you have one or two pieces in your own office right now. Well, what if you could A) regularly swap out the art on the wall and B) utilize Read More
Etiquette: A Key Strategy for Your Firm
This article was contributed by our friend and compliance expert, Natalia Gindler Corsini, who has more than 25 years in global and domestic companies leading Compliance and Finance areas. She founded Prae Venire, a consultancy related to corporate compliance that assists small and medium-sized companies to build a culture of integrity with programs created and adjusted to their size and industry, and provides the Read More
The Age-Old Marketing Question Finally Answered: Quantity vs. Quality
Content marketing has the potential to build awareness of your brand, improve its reputation, and grow your client base. However, a lot of business owners wonder what the best approach is when it comes to developing that content—should your guiding light be quantity or quality? A lot of us will come down on the "quality" side of the equation because we want to deliver value with every message. Others, especially Read More
How to Find Your Niche
We've been saying it for years now, but in case you haven't heard it yet—people want to work with the expert. If you run a "general practice," then you are NOT an expert. It also means that you're spending time doing things you don't particularly enjoy doing just to keep business coming through the door. However, if you're reading this article, we're going to assume that it means you're ready to drop the dead Read More
3 Big Benefits of Documenting Your Systems – LFMM 428
This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place? Read More
What Makes a Good Story? It’s Not What You Think
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. When you think about the greatest stories that you’ve heard in your life, what comes to Read More
3 Tips for Understanding Your Value and Setting Your Rates
When you run a business or professional practice, one of the biggest challenges is pricing your services. It’s a dilemma that can stay with you even if you’ve been in business for years. If you’re just starting out on your own, you’re most likely going to undersell yourself to win clients because you don’t have the experience or brand reputation to charge top-tier rates (yet!). However, this isn’t Read More
