This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! You know you need a consistent social media strategy, but you either don't have the time to do it yourself or the resources at your disposal to have someone manage it effectively. Frankly, your marketing needs Read More
How to Create Your Buyer Persona
Every business, from accountants to attorneys, has its ideal customer. By identifying who that customer is, you can target your marketing message to reach them with the goal of increasing brand awareness and growing your sales or client base. This is where buyer personas come in. Not only do they help you reach the right customers with greater precision, but you can use them to identify opportunities and make Read More
Control the Narrative: 4 Tips for Responding to Negative Reviews
As much as you may try to be, you're not going to be perfect. Some clients will inevitably be unsatisfied after working with you—possibly through no fault of your own! Now with social media, people have an outlet to air their grievances without even having to talk to you about it first, which has caused problems for small business owners all over the world. So what do you do when a disgruntled client who may be Read More
Branding Isn’t Just for Big Corporations – LFMM 436
Your idea of "branding" is likely influenced by what you see gigantic corporations do. And while you don't need to create advertisements simply for brand awareness, you still need to brand your firm in a specific way. We explain how on this week's Law Firm Marketing Minute! Read More
What Lawyers Can Learn from the Business World
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Law school taught me a lot of things, but the one thing it didn’t teach me was how to actually run a business. I went through a lot of trial and error (and worked a lot of 85+ hour Read More
Develop Routines That Work with Atomic Habits
When you own a business, you’re constantly on the lookout for ways to improve your firm and the way you operate it. Sometimes this requires you to ditch old habits that no longer work for you and be open to new routines. Atomic Habits by James Clear takes an in-depth look at how you can break bad habits and make way for newer, more productive ones. The premise of the book is that we all have habits that either Read More
The Biggest Mistake You Can Make on Social Media
Having a presence on social media is an absolute must—we can agree on that, right? However, what you do with that presence can make all the difference in how people perceive your firm and the success you have. When it comes to social media, most marketers out there will preach the need for likes, comments, and shares as the pillars of success for social media campaigns. And that's true if you're in other Read More
Create Landing Pages That Convert with Unbounce
If you're running ads or promoting a lead magnet through a sponsored email or event, you want to make sure you're executing the most optimal strategy you can. And while you can certainly create a landing page on your firm's website, it can be difficult to track the individual success of that page and even more difficult to A/B test certain elements. That's where Unbounce comes in. Unbounce allows you to create Read More
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute. Read More
Becoming a Leader by Design Enables Team—and Business—by Design
This blog is an excerpt from Cesar Quintero’s book, The Profit Recipe: Unlock Your Entrepreneurial Flywheel to Live Life by Design. The book describes the five stages of the E-Volution (entrepreneurial evolution) Flywheel and the common hurdles they present, along with practical solutions to get unstuck from every phase. These stages include Startup by Design, Leader by Design, Team by Design, Business by Design, and Read More
