This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Law school taught me a lot of things, but the one thing it didn’t teach me was how to actually run a business. I went through a lot of trial and error (and worked a lot of 85+ hour Read More
Develop Routines That Work with Atomic Habits
When you own a business, you’re constantly on the lookout for ways to improve your firm and the way you operate it. Sometimes this requires you to ditch old habits that no longer work for you and be open to new routines. Atomic Habits by James Clear takes an in-depth look at how you can break bad habits and make way for newer, more productive ones. The premise of the book is that we all have habits that either Read More
The Biggest Mistake You Can Make on Social Media
Having a presence on social media is an absolute must—we can agree on that, right? However, what you do with that presence can make all the difference in how people perceive your firm and the success you have. When it comes to social media, most marketers out there will preach the need for likes, comments, and shares as the pillars of success for social media campaigns. And that's true if you're in other Read More
Create Landing Pages That Convert with Unbounce
If you're running ads or promoting a lead magnet through a sponsored email or event, you want to make sure you're executing the most optimal strategy you can. And while you can certainly create a landing page on your firm's website, it can be difficult to track the individual success of that page and even more difficult to A/B test certain elements. That's where Unbounce comes in. Unbounce allows you to create Read More
The Marketing Landscape Is Always Changing – Don’t Get Left Behind! – LFMM 435
Even though the best marketing takes time (as we discussed last week), new tech and opportunities pop up quickly, so you need to act and adopt fast in order to stay ahead of your competitors. We discuss the importance on this week's Law Firm Marketing Minute. Read More
Becoming a Leader by Design Enables Team—and Business—by Design
This blog is an excerpt from Cesar Quintero’s book, The Profit Recipe: Unlock Your Entrepreneurial Flywheel to Live Life by Design. The book describes the five stages of the E-Volution (entrepreneurial evolution) Flywheel and the common hurdles they present, along with practical solutions to get unstuck from every phase. These stages include Startup by Design, Leader by Design, Team by Design, Business by Design, and Read More
Make the Most of Your Podcast Appearance With These Tips!
If you’re scheduled to appear on a podcast, you’ve got a great opportunity! As of 2022, approximately 73% of the U.S. population aged 12+ listens to online audio every month, up from 68% the year before. A well-planned guest appearance can expose you to a massive audience, some of whom will remember you when they need what you’re offering. So how do you make a great impression that gets results? This article Read More
3 Tips to Help You Land Your Next Rockstar Hire
Employee turnover is seemingly at an all-time high. There are also seemingly more open positions than ever before. While the job market is competitive, workers are looking for jobs that they feel confident they'll enjoy. You, on the other hand, want to find someone who will stick around and help propel your firm forward. At Spotlight Branding, we've created a hiring process that we believe helps us accomplish Read More
Good Marketing Doesn’t Happen Fast – LFMM 434
We've been conditioned to get what we want in as little time as possible. Unfortunately, marketing for lawyers doesn't work like that. This week, we explain why consistency and time provide the best results. Read More
How to Organize Sales Leads for Your Firm
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Generating qualified leads is typically the most challenging for small businesses and sales professionals. Although it may Read More
