A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Happiness is a mindset. It comes from within you, not from your outside circumstances. You don’t have to have a "perfect" life to be Read More
Build Your Referral Engine with This Roadmap
Written as a follow-up to his bestselling book Duct Tape Marketing, John Jantsch’s The Referral Engine tackles the ever-present dilemma of how to attract prospects. The premise is simple yet powerful: educate people, and you won’t need to sell to them. Instead, you’ll use a combination of traditional and digital marketing to build a referral engine of happy clients and supportive partner businesses. Education Read More
Key Performance Indicators, Part 2: Important KPIs for Your Firm
Last week in part 1 of this series, we talked about what KPIs are, how to choose them, and how to integrate them into your firm. In this second part, we wanted to provide you with some inspiration on potential KPIs for your firm based on what others around the country are doing. Remember, your firm can have several different KPIs depending on the particular department or function you're trying to keep track of. Read More
A Moment to Reflect – LFMM 441
This week, we're taking a break from marketing talk and stepping back to reflect on how we view the issues and problems in our life. It's easy to get bogged down in all of the tasks and responsibilities in our lives, but getting that 10,000-foot view and seeing the big picture can change our perspective and rejuvenate us. Read More
5 Tips for Nurturing Your Referral Sources
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance, and more. Learn more about The Million Dollar Solution by clicking here. There is a central truth to business: you are only as strong as your network. For many of us, the past three years have been spent working on Read More
Key Performance Indicators, Part 1: How to Choose and Integrate Your Firm’s KPIs
KPIs measure an individual's performance against the business's primary goals. There are several types; some emphasize financial performance while others focus on customers, operations, and talent management. As KPIs are tracked over time, they reveal trends and other data-driven insights that can guide your business decisions. Given that there are dozens of KPIs to choose from, how do you decide which ones Read More
Want to Improve Your Intake and Conversion Processes? Use Content!
Content marketing can be used for more than just marketing. Sure, it's designed to drive referrals and position you as the expert, but it can also help in other areas of your firm—specifically when it comes to making your intake process more efficient and improving your conversion rates. This blog doesn't even have to be very long because the correlation is simple. If you have a consistent content strategy, Read More
SEO Link Building Explained – LFMM 440
Link building is a scam, at least in the way it's sold to people like you. It doesn't require magic knowledge or any extra effort. You can build it into your own systems. We explain all of that and more on this week's Law Firm Marketing Minute. Read More
Embedding Core Values into Your Business Decisions
This article was provided by our friend, Kristen David. Her company, Upleveling Your Business, empowers business owners to build thriving, profitable businesses run with systems. Learn more at www.uplevelingyourbusiness.com. Have you ever gone to a website and read about the company’s Core Values? It’s something that I always enjoy reading; it gives me a better sense of who l might be working with or purchasing Read More
Improve Your Time Management Skills with Focus Keeper
Struggling with an overwhelming task? Need an extra push to be productive? Got a huge project that you need to tackle over time? Focus Keeper could be the solution. This app, available on both Apple and Android, allows you to create projects and then assign dedicated working times to them in order to keep you on track. In other words, Focus Keeper allows you to work with time, not against it. Even more, Focus Read More
