Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy. Read More
3 Most Shocking Things I Learned After Hiring a Fractional CFO
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Being Read More
Change Your Firm’s Money Situation with Profit First by Mike Michalowicz
*Disclaimer* This is NOT a paid advertisement. We actually really believe in this book. Have you ever wondered why your firm has little to no profit at the end of the month or year? According to your financial statements, you’re making money, so where’s the profit? Your reaction is to get worried about the upcoming year and start focusing on how your firm can make even more money. Profit First by Mike Read More
3 Benefits of Finding a Niche
It seems counterintuitive on the surface. Why would you limit your service offerings? Wouldn't that reduce the potential number of people you could work with? In today's consumer landscape, fewer and fewer people are fine with working with general practitioners, especially when it comes to high-stakes situations like legal or financial issues. If you're still taking every case that walks through your door (for Read More
“Marketing Doesn’t Work” – LFMM 420
If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm. Read More
How to Tame the Email Monster
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! What's the one thing all entrepreneurs can agree on? Emails are a nightmare! If we let ourselves, we could spend all day on emails only to not really get anything done. But the good news is there is a better Read More
The Importance of Tech in Your Firm – LFMM 419
Our Thursday live stream rolls on as we discuss the benefits of embracing tech in your law firm! Read More
Using Tech to Make Your Firm More Profitable
As a business owner, it’s your job to support your clients as effectively as possible. You spend a lot of time and money maintaining systems and processes that ensure those clients get results. But what if it were possible to maintain the same level of service at a fraction of the time and cost? While most firms use technology like high-speed internet, cloud storage, and automated payroll systems, not all of them Read More
7 Foolproof Ways to Create Engaging Content Part 6: Markerboard It!
We're reaching the end of our 7-part series on ways you can create engaging content. So far, we've covered the "Top 3" method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, and the "Cool" strategy. All of these strategies rely on your imagination and creativity to execute, but this strategy involves something you might have somewhere in your office - a markerboard. The Markerboard Read More
Your Experience Doesn’t Matter! – LFMM 418
People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute. Read More
