We've been saying it for years now, but in case you haven't heard it yet—people want to work with the expert. If you run a "general practice," then you are NOT an expert. It also means that you're spending time doing things you don't particularly enjoy doing just to keep business coming through the door. However, if you're reading this article, we're going to assume that it means you're ready to drop the dead Read More
3 Big Benefits of Documenting Your Systems – LFMM 428
This week, we're talking about the importance of documenting your internal systems and processes. Do YOU have a manual in place? Read More
What Makes a Good Story? It’s Not What You Think
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. When you think about the greatest stories that you’ve heard in your life, what comes to Read More
3 Tips for Understanding Your Value and Setting Your Rates
When you run a business or professional practice, one of the biggest challenges is pricing your services. It’s a dilemma that can stay with you even if you’ve been in business for years. If you’re just starting out on your own, you’re most likely going to undersell yourself to win clients because you don’t have the experience or brand reputation to charge top-tier rates (yet!). However, this isn’t Read More
Not Everyone Will Open Your Emails (And That’s Okay!)
For years, marketers would have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. But even before many of these privacy changes took effect last year, your open rate never truly told you the whole story. In this article, we'll explain why open rates aren't as important as you might think and what metrics to look at instead. Why Open Rates Aren't Read More
Your Audience Size Doesn’t Matter (As Much) – LFMM 427
Too many people focus on audience size and let other areas of their marketing collect dust. This week, we explain why a focus on the size of your audience isn't as important as you might think. Read More
4 Easy Tips for Managing Your Firm’s Cash Flow
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Cash flow is the lifeblood of every business, and it’s a challenge for most business owners to manage even under normal circumstances. Read More
Marketing Plan vs. Marketing Strategy: What’s the Difference?
In the marketing world, you'll often hear two terms floating around that may seem like nothing more than two ways to say the same thing: A marketing "plan" and a marketing "strategy." However, there is a very distinct difference. A marketing strategy is your overall philosophy towards marketing. It encompasses the various tactics, avenues, etc. that you intend to use and the overall result you want to achieve. It Read More
3 Big Issues That Can Break Your Marketing
One of the biggest frustrations around marketing is that it is often difficult to truly diagnose why something didn't work. After all, you may think you have a great strategy in place, but when it doesn't produce the ROI you were expecting, it can be doubly frustrating to also not truly understand why. Maybe your vendor didn't deliver on their promises. Maybe you didn't spend enough money. Maybe the message just Read More
An Unexpected Lesson – LFMM 426
This week, John shares a personal story and how his experience is actually quite similar to struggles that lawyers like you face. Read More
