At Spotlight Branding, we strongly believe that there is much more to digital marketing than search engine rankings. We’re honestly frustrated with the marketing industry because we’ve seen where the excessive focus on SEO has actually harmed small business owners and hurt their marketing. Let us be clear, SEO has a place in the marketing world. However, over the years online marketers have positioned SEO as Read More
Be the Loudest Person in the Room – LFMM 432
In this content-saturated world, the louder (more visible) you are, the more you'll be seen and heard. How do you do that without compromising integrity and still provide value to your audience? We discuss it in this week's episode. Read More
Live With Purpose: How to Find Your “North Star”
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula Black is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Most people, in my experience, don’t take the time to think about what fuels them, what guides them, and what they were put on this Read More
When to Post Your Content – LFMM 431
LFMM Live is back! When is the right time to post social media content? Does it really matter for small firms like yours? We discuss this and more on this live Law Firm Marketing Minute! Read More
When Is the Right Time to Post Social Media Content?
Social media seems like a place where you can post whatever is on your mind and whenever the mood strikes you. While that might be the case for your personal Facebook or Twitter, your business account needs a more strategic approach. One part of that strategy is creating informative and relevant content that showcases your expertise and encourages people to click through to your website. The other part of that Read More
What Is Your *WHY*?
Whether you run your own firm, are a partner at a small firm, or work in a giant, national office, understanding your “why” is where everything starts. It has everything to do with why you get up in the morning and everything to do with why you chose the career path that you chose. And if you don't know what your “why” is or you don't think you have a “why,” you absolutely have to find one because that’s what is Read More
Eliminate Distractions with a Solid Meeting Structure – LFMM 430
Having your team constantly come to your door with questions can be a huge distraction and cause you to waste more time than you need. This week we talk about the importance of a good meeting structure with your team and how you can make it happen. Read More
OI90: The Formula to Maximum Productivity
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Most of our time is consumed with busy work — creating content, answering emails, scheduling meetings, and more. These tasks stress us out and exhaust us, leaving little to no time or energy for high-value work. Read More
One of the Most Important Books You’ll Ever Read: The E-Myth Revisited by Michael Gerber
It’s no secret that small businesses have a high failure rate. According to recent data from the U.S. Bureau of Labor Statistics, nearly one in five go under within the first year. Small business consultant and author Michael E. Gerber wrote The E-Myth in 1985 to shed light on why this happens. The E-Myth Revisited is an updated and revised edition that applies modern insights to the challenges faced by small Read More
3 Quick Tips for Designing Your Firm’s Logo
While your firm's brand is so much more than a logo and a tagline, you still need a logo that represents your firm. NOTE: Please don't just type out your firm's name in a fancy font, screenshot it, and call it your logo. You're better than that. Your logo is one of the first things someone sees as it relates to your company. However, it’s important to think about your logo as more than just a picture or fancy Read More
