Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you. Read More
Five Reasons Firms Fail to Successfully Outsource
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Running Read More
4 Billing Strategies That Expedite Payments
Practically all professional firms rely on efficient legal billing. Without it, there’s a negative impact on the firm’s cash flow and profitability. Over time, it becomes impossible to thrive. While slow invoice payments can happen for a number of reasons, inefficient billing is usually at the root of the problem. Invoices go out randomly or contain information that makes it hard for the client to understand what Read More
7 Foolproof Ways to Create Engaging Content Part 5: The “Cool” Strategy
Buckle up, because it’s time to level up your content game! This month, we’re going over a fifth way to quickly and easily create content that will hook your leads and prospects. So far, we’ve covered the “Top 3” method, the “One Thing” strategy, the “Success Story” hack, and the “Inspiration” method — which brings us to one of our favorites, the “Cool” strategy. This is similar to the “Inspiration” method. Read More
Marketing 101 Part 3 – Lead Management – LFMM 414
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode. Read More
Virtual Assistants: Why You Need One and What Tasks to Delegate
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Whether you’re in your first year or 20th year of business, law firm owners are constantly seeking ways to grow their practice. At every step of the game, firm owners are trying to attract more clients, bigger Read More
How to Market Your Firm as a True Solo
When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing. Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients in the same types of matters: personal injury Read More
3 Tips to Help Your Work Environment When You’re Understaffed
Whether it’s due to the pandemic or the Great Resignation, businesses being understaffed is becoming a widespread issue. A lack of workers can be incredibly stressful for both you and your remaining employees, as it can cause all of you to feel burnt out, unmotivated, and resentful. If you’re facing this situation, here are three tips to follow to cope while you search for new employees. 1. MAINTAIN OPEN Read More
Marketing 101 Part 2 – Leads – LFMM 413
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode! Read More
5 Easy Steps to Polish Your LinkedIn Profile
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Make the most of online networking by presenting your best digital self. Polishing your LinkedIn profile has Read More
