Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better. Read More
The Secret to Winning Repeat Business
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. Here’s a hot take: Starting a case with a new client is like going on a first date. The Read More
How Managed Services Can Make Your Firm More Efficient
When you run a small firm, you may find that you spend only part of your time doing the actual work you spent so many years in school learning to do. The rest of your day is probably consumed by tasks that have little or nothing to do with your degree, such as office administration, bookkeeping, and marketing. If you’re not yet in a position to hire someone to handle these duties in-house, there are other ways to Read More
3 Reasons to Raise Your Rates Today
Before you get upset, yes, we know what you're possibly thinking: "How could I possibly raise my rates now with inflation as it is! That's just contributing to the problem!" We respectfully disagree. That's because the truth of the matter is most firms aren't actually charging what they're worth to begin with. Don't let inflation be just another excuse for preventing your firm from seeing growth. Here are 3 Read More
Don’t Just Focus on Audience Growth – LFMM 421
Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy. Read More
3 Most Shocking Things I Learned After Hiring a Fractional CFO
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Being Read More
Change Your Firm’s Money Situation with Profit First by Mike Michalowicz
*Disclaimer* This is NOT a paid advertisement. We actually really believe in this book. Have you ever wondered why your firm has little to no profit at the end of the month or year? According to your financial statements, you’re making money, so where’s the profit? Your reaction is to get worried about the upcoming year and start focusing on how your firm can make even more money. Profit First by Mike Read More
3 Benefits of Finding a Niche
It seems counterintuitive on the surface. Why would you limit your service offerings? Wouldn't that reduce the potential number of people you could work with? In today's consumer landscape, fewer and fewer people are fine with working with general practitioners, especially when it comes to high-stakes situations like legal or financial issues. If you're still taking every case that walks through your door (for Read More
“Marketing Doesn’t Work” – LFMM 420
If you've ever thought that marketing doesn't work, think again! This week on the Law Firm Marketing Minute, we're going to explain where things might have gone wrong and readjust the perspective of marketing your firm. Read More
How to Tame the Email Monster
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! What's the one thing all entrepreneurs can agree on? Emails are a nightmare! If we let ourselves, we could spend all day on emails only to not really get anything done. But the good news is there is a better Read More
