Podcast listeners don’t ask for much—they just want to be informed. Unfortunately, if your podcast sounds like you’re recording in a sewer or calling from your phone, people will go elsewhere to get the information they’re looking for. Fortunately, you don’t have to break the bank in order to create a professional-sounding podcast. We’ve used Blue microphones for years with our shows Law Firm Marketing Minute and Read More
Build Better Company Culture with These 3 Success Tips
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. Before the pandemic, every single person who worked at my company, Newsletter Pro, came into Read More
3 Tips for Dealing with Imposter Syndrome
Who do you think you are? Chances are that you heard that a lot as a kid. While some parents and teachers reward youthful ambition with encouragement, others see it as stepping out of line and react accordingly. Sadly, their reaction can stick with you at all stages of your legal career, resulting in imposter syndrome. In this article, we explain what imposter syndrome is and how you can prevent it from derailing Read More
3 Tips to Boost Your LinkedIn Presence
If there’s one perk of the Great Resignation for business owners, it’s this: Engagement on LinkedIn is booming. According to its parent company, Microsoft, the platform got so popular last year that its overall revenue jumped 36% in the fourth quarter alone. This is great news for you, because more people using the platform to connect professionally and nurture business relationships means more potential eyeballs Read More
Marketing 101 Part 4: Why Do You Even Need Marketing? – LFMM 415
Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you. Read More
Five Reasons Firms Fail to Successfully Outsource
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Running Read More
4 Billing Strategies That Expedite Payments
Practically all professional firms rely on efficient legal billing. Without it, there’s a negative impact on the firm’s cash flow and profitability. Over time, it becomes impossible to thrive. While slow invoice payments can happen for a number of reasons, inefficient billing is usually at the root of the problem. Invoices go out randomly or contain information that makes it hard for the client to understand what Read More
7 Foolproof Ways to Create Engaging Content Part 5: The “Cool” Strategy
Buckle up, because it’s time to level up your content game! This month, we’re going over a fifth way to quickly and easily create content that will hook your leads and prospects. So far, we’ve covered the “Top 3” method, the “One Thing” strategy, the “Success Story” hack, and the “Inspiration” method — which brings us to one of our favorites, the “Cool” strategy. This is similar to the “Inspiration” method. Read More
Marketing 101 Part 3 – Lead Management – LFMM 414
Your marketing can generate all the leads you could ever want, but it means nothing if you don't have a system in place to manage and nurture them. We break down what that looks like on this week's episode. Read More
Virtual Assistants: Why You Need One and What Tasks to Delegate
This article was submitted by our friends at Get Staffed Up, a staffing company that provides virtual assistants to law firms and other small businesses to help you free up valuable time and get more done! Whether you’re in your first year or 20th year of business, law firm owners are constantly seeking ways to grow their practice. At every step of the game, firm owners are trying to attract more clients, bigger Read More
