If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One Thing” strategy, and the “Success Story” hack to rivet your readers and make coming up with blogs, podcasts, and social media posts easy. This month, we’re back to add another tool to your arsenal: the “Inspiration” method. This tip is just as easy Read More
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode! Read More
5 Critical Elements Missing From 90% of Personal Brands
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. Personal branding is critical to every solopreneur’s success. The problem is that 90% of personal Read More
4 Benefits of Owning Your Own Firm
No matter what stage you’re at in your career, you may occasionally wonder whether you want to open your own firm. Working for a larger practice gives you the advantage of an existing client base, a variety of new cases, and access to mentors, but if you’re the entrepreneurial type or just ready to benefit directly from years of experience, owning your own firm has some attractive benefits. Let’s take a closer look Read More
Self-Empowering Motivation Is a Shortcut: 2 Scientific Methods to Stop Forgetting
Why do we supplement our diets with omega-3s and do puzzle games to strengthen the health of our brains? The most important reason is to prevent memory loss. However, in order to enhance our memory and lessen the instances of forgetting both big and little things, these brain-based strategies can help! #1: AIM FOR MASTERY, NOT RELATIVE PERFORMANCE When losing weight, some people find it helpful to stop Read More
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK! Read More
5 Tips for Virtual Networking Success
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Networking, whether in-person or virtual, is key to your business development activities. Compare your approach to Read More
Stuck With a Backlog? Dig Yourself Out With These Simple Strategies!
It doesn’t take much to create a backlog when you’re running a business. A paralegal with the flu, an associate on a well-deserved vacation, and even a sudden surge of consultation requests can turn a caseload from manageable to rebellious. Senior partners and clients want answers, not hurried promises and apologies. But what can you do when everything is coming at you at once? At this point, you need to be Read More
Reach Your Network Easily with the Marketing Power of Podcasts!
It’s a close contest, but the coolest spot in our office has to be the podcast studio. It’s a small, soundproof space tricked out with all of the latest equipment. Even better, it’s where we host episodes of two Spotlight Branding podcasts: Center Stage and Law Firm Marketing Minute. We have tons of fun hosting, sharing marketing tips, and joking with our guests. Honestly, the only thing better than making a Read More
Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it. Read More
