This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. "At first glance it may appear too hard. Look Read More
A Quick How-to Guide for Documenting Your SOPs
On any given day, there’s a lot going on at your firm. To keep chaos at bay, everyone needs to understand how things are done. This means knowing the answers to the following questions: What tasks are involved with a particular process, such as client intake or trial preparation?Who needs to do them?What are the best ways to get them done? By systemizing key processes at your firm, you develop the answers to Read More
Have a Dedicated Designer at Your Fingertips with Design Pickle!
You want to step up your graphics game. Maybe you want a killer Instagram presence, or maybe you just need help crafting a series of pamphlets for your office. Regardless of your graphic design needs, a company like Design Pickle could be your answer. Unlike websites like Canva where you’re left to your own graphic design skills (or lack thereof), Design Pickle gives you a dedicated graphic designer that you can Read More
“I Believe in This the Most” and Other Thoughts on Content Marketing from Our Sit Down with Gary Vaynerchuk
Our CEO, Marc Cerniglia, recently had the opportunity to sit down with marketing guru and mega-influencer Gary Vaynerchuk to talk about...literally anything. Marc asked him about the importance of marketing to your current audience, and Gary's response did not disappoint. Check out the transcript of the conversation below! Marc: So my company is Spotlight Branding and we do content marketing—social media, Read More
A Quick Chat with Gary Vaynerchuk – LFMM 407
Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary Vaynerchuk about content marketing, and we're sharing that conversation with you! Read More
Law Firm Billing: Five Ways To Ensure Your Clients Pay On Time
This article was contributed by our friends at PracticePanther. This practice management software streamlines workflows, supercharges profits, and helps you increase client satisfaction. Billing clients is foundational to success at any firm, but oftentimes business owners struggle to receive payments on time, if at all. For an essential business function like getting paid, one would think it would be as simple as Read More
How to Protect Your Firm from a Data Breach
In February 2021, a high-profile law firm with brand-name clients was hit by an especially aggressive piece of ransomware. In a statement on its website, the firm said that hackers had gotten into a system containing sensitive personal information, although it did not specify how much of the actual data was accessed or taken. This is every firm’s worst nightmare. A data breach can damage your reputation, erode Read More
3 Ways to Rack Up More Testimonials
If you were looking for a caterer, which company would you choose: the one whose advertisement you scrolled past on Instagram, or the one with 20 five-star reviews on Google? If you picked door #2, you’re not alone. According to TrustPulse, 83% of people trust reviews more than advertising and 97% of consumers look at reviews before making a purchase. For business owners like you, this begs a question: How Read More
Spotlight Insider Is Live! – LFMM 406
We are excited to announce the launch of Spotlight Insider! This new, giant media section of our website is designed to be a resource for you to get marketing and business development tips and inspiration every day of the week. Listen to this week's episode to learn all about it, and head on over to www.spotlightinsider.com to check it out! Read More
Spotlight Branding Officially Introduces Spotlight Insider!
Spotlight Branding has officially unveiled its new media site and membership section, Spotlight Insider! As part of Spotlight Branding's commitment to content marketing, the Charlotte, NC, company created a dedicated wing of its website to showcase all of the content it creates across five distinct categories to help lawyers, financial pros, and other professional firm owners market and grow their business. New Read More
