When you’re a sole practitioner, you’re responsible for running every aspect of your firm by yourself. That includes everything from client acquisition to case management and even marketing. Let’s talk about marketing in particular. As a solo practice, you can’t afford to overlook it, especially when you’re competing with larger law firms to represent clients in the same types of matters: personal injury Read More
3 Tips to Help Your Work Environment When You’re Understaffed
Whether it’s due to the pandemic or the Great Resignation, businesses being understaffed is becoming a widespread issue. A lack of workers can be incredibly stressful for both you and your remaining employees, as it can cause all of you to feel burnt out, unmotivated, and resentful. If you’re facing this situation, here are three tips to follow to cope while you search for new employees. 1. MAINTAIN OPEN Read More
Marketing 101 Part 2 – Leads – LFMM 413
While it may seem obvious, data suggests that people aren't exactly sure what constitutes a lead. We give you the definition on this week's episode! Read More
5 Easy Steps to Polish Your LinkedIn Profile
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Make the most of online networking by presenting your best digital self. Polishing your LinkedIn profile has Read More
4 Emerging Legal Practice Areas to Watch For
The market for legal services is dynamic and ever-changing, mainly due to shifting behaviors and technological advancements. As 2022 progresses, there are four practice areas in particular that have emerged. While the pandemic contributed to some of them, others are the result of social, technological, and environmental factors that have changed the way we invest, relax, and even conduct business. Practice Area Read More
Even Out Your Cash Flow: 6 Steps to Less Money Stress
Most people don’t think of law or financial advising as seasonal businesses, but every lawyer we know has a busy season and a slow season. This varies a lot depending on the type of law in question, but it always has the same result: Uneven revenue that makes you want to tear your hair out! Other small businesses have this problem too. In busy times you’re flush with cash, and in slow times you have to tighten Read More
Marketing 101 Part 1: The Different Types of Marketing Explained – LFMM 412
Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode! Read More
Facebook Portal: Have Your Remote Employees Feel Like They’re With You in the Office!
If you employ virtual assistants or you have some positions in your firm that are fully remote, it can be difficult to make everyone feel as though they’re right there in the office with you. We have a solution for that! A couple of years ago, Facebook came out with the Portal, a portable video device that allows you to connect with people via Facebook Messenger and provides a constant video stream to Read More
The Only Inspiration That Creates Greatness Is Internal
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. All four tires left the roadway as we raced Read More
Your SEO Is Probably Good Enough Already
We know, you’ve been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and place it at the core of your marketing strategy. But what if your SEO is already good enough? Focusing on SEO is certainly one way to go about growing a firm, but if it’s Read More
