In this extra-long episode from our Thursday live stream, we break down our brand new Legal Marketing Trends Report and share the biggest highlights that we found. Want your own copy? CLICK HERE! Read More
Traction: Get A Grip On Your Business
Most business owners are passionate about what they do and relish the opportunity to build a successful company. While there’s no shortage of programs, grants, and online guidance available to help smaller enterprises get off the ground, you may find that you run into difficulties keeping it on the road to success. Passion is great, but you need processes too. Turning a business idea into a well-functioning Read More
Fill Your Office with Amazing Sound with Sonos Speakers
When it comes to the kind of environment you're trying to create in your firm, setting the right mood with the music plays a big part. Whether you choose to have a specific Spotify playlist on in the background or you prefer more ambient sounds, you need to have a great sound system in place to amplify it. We have several Sonos One speakers in our office, and they are amazing. We can control all of the speakers Read More
3 Simple Steps to Take Control of Your Mental Health
There's no secret that lawyers and financial professionals struggle with mental health issues more than many other industries. It's a high-stress environment often dealing with very high stakes. Unfortunately for many years, mental health, in general, has been pushed aside either because it's simply misunderstood or grossly underprioritized. It's time to change that. The stigmas that once existed around Read More
Understand Your Marketing Results – LFMM 422
Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better. Read More
The Secret to Winning Repeat Business
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. Here’s a hot take: Starting a case with a new client is like going on a first date. The Read More
How Managed Services Can Make Your Firm More Efficient
When you run a small firm, you may find that you spend only part of your time doing the actual work you spent so many years in school learning to do. The rest of your day is probably consumed by tasks that have little or nothing to do with your degree, such as office administration, bookkeeping, and marketing. If you’re not yet in a position to hire someone to handle these duties in-house, there are other ways to Read More
3 Reasons to Raise Your Rates Today
Before you get upset, yes, we know what you're possibly thinking: "How could I possibly raise my rates now with inflation as it is! That's just contributing to the problem!" We respectfully disagree. That's because the truth of the matter is most firms aren't actually charging what they're worth to begin with. Don't let inflation be just another excuse for preventing your firm from seeing growth. Here are 3 Read More
Don’t Just Focus on Audience Growth – LFMM 421
Most marketing companies just focus on audience growth (lead generation) and not nearly enough on nurturing those leads to convert more efficiently. This week's Law Firm Marketing Minute looks at the importance of nurturing and how it can help your overall marketing strategy. Read More
3 Most Shocking Things I Learned After Hiring a Fractional CFO
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Being Read More
