Our Thursday live stream rolls on as we discuss the benefits of embracing tech in your law firm! Read More
Using Tech to Make Your Firm More Profitable
As a business owner, it’s your job to support your clients as effectively as possible. You spend a lot of time and money maintaining systems and processes that ensure those clients get results. But what if it were possible to maintain the same level of service at a fraction of the time and cost? While most firms use technology like high-speed internet, cloud storage, and automated payroll systems, not all of them Read More
7 Foolproof Ways to Create Engaging Content Part 6: Markerboard It!
We're reaching the end of our 7-part series on ways you can create engaging content. So far, we've covered the "Top 3" method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, and the "Cool" strategy. All of these strategies rely on your imagination and creativity to execute, but this strategy involves something you might have somewhere in your office - a markerboard. The Markerboard Read More
Your Experience Doesn’t Matter! – LFMM 418
People care more about what you can do for them right now than what you've done for others in the past. That's a pretty big shift in how lawyers tend to market themselves, and it can be a scary switch to make. We explain what that looks like on this week's Law Firm Marketing Minute. Read More
Increase Employee Retention with These 3 Easy Steps
This article was provided by our friends at The Million Dollar Solution, a coaching group for lawyers and finance pros helping firm owners tackle their marketing, talent management, work-life balance, and more. Learn more about The Million Dollar Solution by clicking here. Throughout the past two years, the staffing industry has never looked so chaotic. The struggle to retain employees has immensely grown as wages Read More
Inclusivity for Your Law Firm – LFMM 417
We're starting a new thing! Every Thursday morning we'll be live streaming an episode on our Facebook, Twitter, LinkedIn, and YouTube channels, with the recording going up as a bonus Law Firm Marketing Minute soon after. On today's episode, we're talking about how to make your firm more inclusive for your employees. Read More
Want to Make Your Firm Even Stronger? Be Inclusive!
We’ve known for a while that a diverse workforce is a stronger one. By welcoming team members of different backgrounds, your law firm enjoys the competitive advantage of a wider talent pool. To retain it, however, your goal should be a more inclusive work environment. Although people often use the terms “diverse” and “inclusive” interchangeably, they’re not the same thing. While any company can ensure that their Read More
Spotlight Branding Breaks Into The Top Five Best Digital Marketers in Charlotte
Digital marketing is a complex and nuanced system of different variables interacting with each other to push certain websites to the top. Our job is to understand all of it and leverage our knowledge to the advantage of the firms that seek our help. Our professional team uses their years' worth of insight and experience to deliver the best possible results to our clients, and we’ve succeeded. We’ve earned Read More
How to Create Your Firm’s Marketing Budget
As a firm owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned revenue is being allocated, start by revising your budget. Remember: all marketing is not created equal. Read More
Your Marketing Should Repel People – LFMM 416
Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode! Read More
