We’ve known for a while that a diverse workforce is a stronger one. By welcoming team members of different backgrounds, your law firm enjoys the competitive advantage of a wider talent pool. To retain it, however, your goal should be a more inclusive work environment. Although people often use the terms “diverse” and “inclusive” interchangeably, they’re not the same thing. While any company can ensure that their Read More
Spotlight Branding Breaks Into The Top Five Best Digital Marketers in Charlotte
Digital marketing is a complex and nuanced system of different variables interacting with each other to push certain websites to the top. Our job is to understand all of it and leverage our knowledge to the advantage of the firms that seek our help. Our professional team uses their years' worth of insight and experience to deliver the best possible results to our clients, and we’ve succeeded. We’ve earned Read More
How to Create Your Firm’s Marketing Budget
As a firm owner, surely you have a master budget that you keep track of and update regularly. For many firms, Marketing may just be a line item and a catch-all for anything marketing-related they plan on doing. However, if you want to better track your marketing’s ROI and take control of how your hard-earned revenue is being allocated, start by revising your budget. Remember: all marketing is not created equal. Read More
Your Marketing Should Repel People – LFMM 416
Yes, your marketing should bring in business, but it should also prevent the wrong people from showing up. We explain on this week's episode! Read More
Sound Like a Podcasting Pro with Blue Microphones
Podcast listeners don’t ask for much—they just want to be informed. Unfortunately, if your podcast sounds like you’re recording in a sewer or calling from your phone, people will go elsewhere to get the information they’re looking for. Fortunately, you don’t have to break the bank in order to create a professional-sounding podcast. We’ve used Blue microphones for years with our shows Law Firm Marketing Minute and Read More
Build Better Company Culture with These 3 Success Tips
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. Before the pandemic, every single person who worked at my company, Newsletter Pro, came into Read More
3 Tips for Dealing with Imposter Syndrome
Who do you think you are? Chances are that you heard that a lot as a kid. While some parents and teachers reward youthful ambition with encouragement, others see it as stepping out of line and react accordingly. Sadly, their reaction can stick with you at all stages of your legal career, resulting in imposter syndrome. In this article, we explain what imposter syndrome is and how you can prevent it from derailing Read More
3 Tips to Boost Your LinkedIn Presence
If there’s one perk of the Great Resignation for business owners, it’s this: Engagement on LinkedIn is booming. According to its parent company, Microsoft, the platform got so popular last year that its overall revenue jumped 36% in the fourth quarter alone. This is great news for you, because more people using the platform to connect professionally and nurture business relationships means more potential eyeballs Read More
Marketing 101 Part 4: Why Do You Even Need Marketing? – LFMM 415
Marketing isn't just about getting as many leads as you can - it's about getting the *right* leads as well. If you've ever said something like "I don't need marketing right now because I have all the business I can handle," then you aren't looking at marketing the right way and this week's episode is for you. Read More
Five Reasons Firms Fail to Successfully Outsource
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. Running Read More
