This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com Networking, whether in-person or virtual, is key to your business development activities. Compare your approach to Read More
Stuck With a Backlog? Dig Yourself Out With These Simple Strategies!
It doesn’t take much to create a backlog when you’re running a business. A paralegal with the flu, an associate on a well-deserved vacation, and even a sudden surge of consultation requests can turn a caseload from manageable to rebellious. Senior partners and clients want answers, not hurried promises and apologies. But what can you do when everything is coming at you at once? At this point, you need to be Read More
Reach Your Network Easily with the Marketing Power of Podcasts!
It’s a close contest, but the coolest spot in our office has to be the podcast studio. It’s a small, soundproof space tricked out with all of the latest equipment. Even better, it’s where we host episodes of two Spotlight Branding podcasts: Center Stage and Law Firm Marketing Minute. We have tons of fun hosting, sharing marketing tips, and joking with our guests. Honestly, the only thing better than making a Read More
Thoughts from Our Chat with Gary Vaynerchuk – LFMM 408
This week, we're expanding on the nuggets of knowledge that Gary Vaynerchuk dropped on us last week. Are you doing enough farming in your marketing? If not, let's chat about it. Read More
Convert Fear into Curiosity and Discovery
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. "At first glance it may appear too hard. Look Read More
A Quick How-to Guide for Documenting Your SOPs
On any given day, there’s a lot going on at your firm. To keep chaos at bay, everyone needs to understand how things are done. This means knowing the answers to the following questions: What tasks are involved with a particular process, such as client intake or trial preparation?Who needs to do them?What are the best ways to get them done? By systemizing key processes at your firm, you develop the answers to Read More
Have a Dedicated Designer at Your Fingertips with Design Pickle!
You want to step up your graphics game. Maybe you want a killer Instagram presence, or maybe you just need help crafting a series of pamphlets for your office. Regardless of your graphic design needs, a company like Design Pickle could be your answer. Unlike websites like Canva where you’re left to your own graphic design skills (or lack thereof), Design Pickle gives you a dedicated graphic designer that you can Read More
“I Believe in This the Most” and Other Thoughts on Content Marketing from Our Sit Down with Gary Vaynerchuk
Our CEO, Marc Cerniglia, recently had the opportunity to sit down with marketing guru and mega-influencer Gary Vaynerchuk to talk about...literally anything. Marc asked him about the importance of marketing to your current audience, and Gary's response did not disappoint. Check out the transcript of the conversation below! Marc: So my company is Spotlight Branding and we do content marketing—social media, Read More
A Quick Chat with Gary Vaynerchuk – LFMM 407
Our CEO (and former LFMM host) Marc Cerniglia got the opportunity to chat with marketing guru and mega-influencer Gary Vaynerchuk about content marketing, and we're sharing that conversation with you! Read More
Law Firm Billing: Five Ways To Ensure Your Clients Pay On Time
This article was contributed by our friends at PracticePanther. This practice management software streamlines workflows, supercharges profits, and helps you increase client satisfaction. Billing clients is foundational to success at any firm, but oftentimes business owners struggle to receive payments on time, if at all. For an essential business function like getting paid, one would think it would be as simple as Read More
