Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%. If you don’t have appropriate retention strategies in place, 2022 is the Read More
Consider Podcasting in 2022! – LFMM 401
This week, we're reiterating just how important podcasting can be for your marketing strategy in 2022. We provide stats and some common sense advice to show you why, if you haven't yet, you need to start a podcast for your business! Read More
It’s Time to Update Your Voicemail Greeting
This article was submitted by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com As we start to settle back into life at the office, you anticipate more calls at your workplace phone. Take Read More
Understanding Your Google Analytics Part 2: Bounce Rate vs. Exit Rate
Analyzing how users arrive at your site can teach you a lot about how well your marketing is working. But did you know that you can learn almost as much by studying their departure? You could be losing potential clients at a point where they should be converting, which will impede business growth no matter how much traffic you get. In this blog, we’ll look at bounce rate, exit rate, and what they could tell Read More
Is Your Website Begging for a Refresh? 3 Signs You Need a Redesign for 2022
You’ve heard “new year, new you,” but how about “new year, new website”? January is the perfect time to come up with your 2022 digital marketing battle plan — and your website is the shaft of that spear! If it’s not strong, your campaigns will crumble the second leads arrive on your home page. Here are three signs you’re in desperate need of a redesign. Red Flag No. 1: Your website doesn’t match your brand Read More
Enjoy the Journey – LFMM 400
It's episode #400! Starting off 2022, we're going to focus a lot on mental health, and this episode looks at the idea of contentment and having that as your baseline as you pursue the goals and dreams you set for yourself. What do you think? Read More
Brand Strategy Isn’t Actually About You
This article was submitted by Dan Brian, the digital marketing director for a mid-size personal injury law firm in North Carolina. When not generating leads and signed cases for the firm, Dan runs Marketing for Justice, a membership group that offers digital marketing education for legal marketers. Brand strategy has a certain mystique in marketing circles. For whatever reason, the concept of branding has always Read More
Understanding Your Google Analytics Part 1: Users vs. Sessions
Google Analytics presents you with insights that can make a big difference in the success of your site development and ad campaigns. Two common metrics that Google Analytics presents are users and sessions. While related, they aren’t identical. This blog takes an in-depth look at the Google Analytics users vs. sessions question by outlining what they mean and when you want to pay special attention to each Read More
Your Time Is Valuable, So Don’t Waste It! Resolve to Delegate in 2022
How much do you think your life would change if you had a personal robot? We’re not talking about Siri or Alexa. We mean a little machine that followed you around the office and did everything you asked. It could get you coffee, send client emails, and even create lead magnets for your firm’s website. Imagine how much more free time you’d have! The perfect personal robot may not exist yet, but you can reap Read More
Creating Engaging Content: The “Top 3” Method
In our employee lounge at Spotlight Branding, we have several posters hanging on the wall. They’re not memes or our core values (those are elsewhere). They’re a series of seven prompts we use as jumping-off points to generate engaging, informative content for our clients. These prompts are some of our team’s success secrets. We’ve kept it under wraps for years, but now we’ve decided it’s just too good not to Read More
