When John Hinson, our Editorial Director, wakes up, the thing that gets him to roll out of bed and put his slippers on isn’t his morning cup of coffee: It’s the fact that each day at work, he has the pleasure of being a teacher. (He actually doesn't even like coffee.) More than anything among his roles at Spotlight Branding, John loves taking on that role of educator and being the guy who can provide calm, Read More
Working with a Local Marketing Company – LFMM 404
Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week's episode! Read More
The Events in Your Life Are Orchestrated by Your Intention
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve is uniquely qualified to talk about success. He achieved a major goal at age 32 when he founded a radio broadcasting company with the purchase of a radio station in his hometown in Indiana. He advised and consulted with radio broadcasters throughout the U.S including Infinity Broadcasting (CBS Radio) and Clear Channel Communications. Read More
Content Marketing Works! Here Are 4 Statistics to Prove It!
Content is everywhere. How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since Netscape was a thing? If the company didn’t have a social media presence, that may also have been a red flag: why aren’t they engaging with potential customers like you? You probably know that content is king, but is your firm producing Read More
How to Harness 2021’s Marketing Trends in 2022
When people say something is “trendy,” they usually mean something that is currently in style and will eventually be replaced by something newer and shinier. But trends aren’t always fleeting. Sometimes, they’re useful predictors of new permanent fixtures in our lives. Trends in marketing are the same way. Sometimes a fresh marketing strategy will pop up, everyone will try it, and it will disappear. But if a Read More
Audacity: Podcast Production Made Easy!
There’s a long-standing belief that Mac computers are better for artistic/creative projects while PCs are more for simply getting work done. However, that doesn’t have to be the case! When it comes to podcasting, your PC can be just as efficient as any Macbook. You just need the right software. That’s where Audacity comes in. This program has been around for years and makes audio recording and production as Read More
The Power of Evergreen Content – LFMM 403
The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm! Read More
4 Things You Experience When Your Brand Is Not Defined
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. If you've been putting off personal branding, you may be using one of many excuses that we hear Read More
3 Big Marketing Myths Busted!
Every business needs visibility to survive. What’s not as well understood is how marketing works, despite the seemingly endless number of marketing companies and gurus out there. Do you have to spend a small fortune before you get results? Can digital marketing be as effective as word of mouth? Should you invest in an in-house marketing team? When you don’t have a background in marketing, it’s easy to accept Read More
7 Foolproof Ways to Create Engaging Content Part 2: The “One Thing” Strategy
We’re back with Part 2 of our series “7 Foolproof Ways to Create Engaging Content.” Last month we shared the “Top 3” method, which is the secret sauce to many of our blog posts and podcast scripts. To make it work, you identify a category in your legal niche and come up with three things in that category (e.g., three provisions you must have in your estate plan). This month’s tip is even easier! We call it the “One Read More
