Marketing isn't exactly an all-encompassing term for everything. In fact, there are very different, specific types of marketing you should be doing in order to be successful. We explain what those are on this week's episode! Read More
Facebook Portal: Have Your Remote Employees Feel Like They’re With You in the Office!
If you employ virtual assistants or you have some positions in your firm that are fully remote, it can be difficult to make everyone feel as though they’re right there in the office with you. We have a solution for that! A couple of years ago, Facebook came out with the Portal, a portable video device that allows you to connect with people via Facebook Messenger and provides a constant video stream to Read More
The Only Inspiration That Creates Greatness Is Internal
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve writes, speaks, and coaches about “courage.” His Professional Advantage training program is a systematic approach to new client development for attorneys, accountants, and other professionals who never imagined they would have to sell! You can “Crash a Class” for free by clicking here. All four tires left the roadway as we raced Read More
Your SEO Is Probably Good Enough Already
We know, you’ve been told time and time again that you should focus on SEO if you want your firm to grow. For years, firms have been laser-focused on SEO and getting higher rankings on Google. Marketing companies continue to push this idea and place it at the core of your marketing strategy. But what if your SEO is already good enough? Focusing on SEO is certainly one way to go about growing a firm, but if it’s Read More
So, Your Firm Is on TikTok — Now What? 5 Steps to Boost Your Follower Count
A year ago, the hottest marketing question for lawyers was, “Should my firm be on TikTok?” Today, that’s a given, and there’s a new question making firms everywhere scratch their heads: “How can I make my TikTok account a success?” First, get over any lingering TikTok stereotypes you might have. Yes, this platform started out as a tool for teenagers lip-syncing and shimmying in their parents’ basements, but Read More
Marketing Makeover Takeaways – LFMM 411
We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we walked away just as inspired as our winner! Read More
Stressed Lawyers Don’t Know the Hooky Strategy
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. We can Read More
5 Tips for Balancing a Remote-Hybrid Firm
Many businesses see the advantage of allowing employees to work from home. With so many people leaving their jobs rather than returning to full-time office work, offering remote options can prevent your firm from losing talent to the so-called "Great Resignation." It can also give you an edge when recruiting and increase overall job satisfaction, which means better work for clients. What isn’t so clear, however, Read More
7 Foolproof Ways to Create Engaging Content Part 4: The “Inspiration” Method
If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One Thing” strategy, and the “Success Story” hack to rivet your readers and make coming up with blogs, podcasts, and social media posts easy. This month, we’re back to add another tool to your arsenal: the “Inspiration” method. This tip is just as easy Read More
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode! Read More
