Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we're sharing a mindset change we made and how you can apply it to your business to hopefully help you out. Got a mindset switch that worked for you? Share it with us! Read More
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple, point-and-shoot style videos in which you answer a common legal question as if someone came to you on the street. We provide the questions and the production, you just show up and provide your knowledge and experience. Arguably the biggest hesitation we hear Read More
How to Improve Your Firm During the Holidays – LFMM 394
For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn't mean there aren't things you can be doing to improve your firm! In this week's episode, we highlight a few key areas to address with your firm in order to start 2022 off on the right foot! Read More
Google WILL Screw You Over
This July, Google’s algorithm team destroyed the marketing strategies of hundreds of small businesses with just a few clicks. The updates they made constituted just another day at the office for them. But for business owners, those clicks were disastrous! Overnight, their companies disappeared from Google’s front page and were buried deep in the search results — exactly where they had paid thousands of dollars not to Read More
Maximize Your CRM! – LFMM 393
If you're using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their fullest potential. In this week's Law Firm Marketing Minute, we cover several potential functions and integrations that you may not be utilizing that can save you time and money! Read More
2 Terrible Website Mistakes and How to Fix Them
Would you ever go into an important business meeting with your tie on backward or your fly unzipped? Of course you wouldn’t! Like any professional human, you check out those details in the mirror before meeting a client. You know that first impressions matter. So, riddle us this: Why aren’t you taking the same amount of care with your website? Your firm’s site is your digital first impression, and if it’s Read More
Host Office Trivia with Kahoot!
Looking for a fun team-bonding activity and a way to spice up your weekly team meetings? Having a quick round of trivia can make it happen! We’re a competitive bunch here in the office, and we’re always down to see who has the most knowledge. Kahoot! makes this really easy. Their platform allows you to create games from a bank of premade questions, or you can customize it and come up with your own. We have a Read More
A Quick Thought on ROI – LFMM 392
ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week's episode. Read More
Want to Show Off Your Expertise? Write a Book!
In today’s increasingly digital world, you might be tempted to think that books and other types of physical literature have lost their relevance. But that’s not true! Writing and publishing a book is still a monumental achievement and a great way to communicate information. Even more, it’s instant credibility and changes the way people see you. Writing a book is a great way to showcase your expertise. A book Read More
Did Your Website Fail a Google Speed Test? (It’s Actually Not a Big Deal)
Have you received an email before that went something like this? “Hi! We ran this free speed test on your website for you to see how your website was performing and unfortunately you have several issues with your website. There are many speed and optimization issues, which means your website isn't performing as well as it should and it's losing you business.” The truth is that this email is a gigantic lie, but Read More
