The biggest problem businesses have with social media is consistency. This week, we're showing you how you can create a simple-yet-efficient social media posting strategy for your firm! Read More
TikTok Isn’t Just for Kids: How Your Firm Can Leverage TikTok as a Marketing Tool
TikTok started out as a medium for video-savvy teenagers. Today, it’s the hottest new social media platform around, with one billion monthly active users. Last year, it launched TikTok for Business, which has a wide range of features designed to increase engagement for businesses, including law offices and financial pros. Why Should Law Firms Be on TikTok? Although TikTok remains hugely popular with millennial Read More
Spotlight Branding Design Recognized as a Top Legal Web Design by DesignRush
One of Spotlight Branding's amazing web designs was recently recognized as a Top 10 Legal Website Design by DesignRush. Previously, Spotlight Branding was named as one of the top Law Firm Web Design Companies and a top Law Firm Branding Agency in North Carolina. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of Read More
Ignoring the Turnover Crisis Is One of the Worst Things Your Firm Can Do
This post was submitted by Molly McGrath, a coach and consultant who has directed presidents and founders of national organizations and over 4,000 law firms in executive-level leadership, continuous improvement, and team empowerment initiatives to infiltrate new markets, leveraging partner ecosystems and producing profitability. Molly has 25 years of specific skillset experience serving as a Fractional CEO, CMO Read More
Stop Losing Clients Today! 4 Ways to Rethink Your Retention Marketing
Retention is crucial to your business. According to Investopedia, acquiring a new client can cost five times as much as retaining an existing one. And if that doesn’t convince you, research from Bain & Company and the Harvard Business School both show that a 5% increase in customer retention can boost profits by as much as 95%. If you don’t have appropriate retention strategies in place, 2022 is the Read More
Consider Podcasting in 2022! – LFMM 401
This week, we're reiterating just how important podcasting can be for your marketing strategy in 2022. We provide stats and some common sense advice to show you why, if you haven't yet, you need to start a podcast for your business! Read More
It’s Time to Update Your Voicemail Greeting
This article was submitted by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com As we start to settle back into life at the office, you anticipate more calls at your workplace phone. Take Read More
Understanding Your Google Analytics Part 2: Bounce Rate vs. Exit Rate
Analyzing how users arrive at your site can teach you a lot about how well your marketing is working. But did you know that you can learn almost as much by studying their departure? You could be losing potential clients at a point where they should be converting, which will impede business growth no matter how much traffic you get. In this blog, we’ll look at bounce rate, exit rate, and what they could tell Read More
Is Your Website Begging for a Refresh? 3 Signs You Need a Redesign for 2022
You’ve heard “new year, new you,” but how about “new year, new website”? January is the perfect time to come up with your 2022 digital marketing battle plan — and your website is the shaft of that spear! If it’s not strong, your campaigns will crumble the second leads arrive on your home page. Here are three signs you’re in desperate need of a redesign. Red Flag No. 1: Your website doesn’t match your brand Read More
Enjoy the Journey – LFMM 400
It's episode #400! Starting off 2022, we're going to focus a lot on mental health, and this episode looks at the idea of contentment and having that as your baseline as you pursue the goals and dreams you set for yourself. What do you think? Read More
