This article was submitted by Dan Brian, the digital marketing director for a mid-size personal injury law firm in North Carolina. When not generating leads and signed cases for the firm, Dan runs Marketing for Justice, a membership group that offers digital marketing education for legal marketers. Brand strategy has a certain mystique in marketing circles. For whatever reason, the concept of branding has always Read More
Understanding Your Google Analytics Part 1: Users vs. Sessions
Google Analytics presents you with insights that can make a big difference in the success of your site development and ad campaigns. Two common metrics that Google Analytics presents are users and sessions. While related, they aren’t identical. This blog takes an in-depth look at the Google Analytics users vs. sessions question by outlining what they mean and when you want to pay special attention to each Read More
Your Time Is Valuable, So Don’t Waste It! Resolve to Delegate in 2022
How much do you think your life would change if you had a personal robot? We’re not talking about Siri or Alexa. We mean a little machine that followed you around the office and did everything you asked. It could get you coffee, send client emails, and even create lead magnets for your firm’s website. Imagine how much more free time you’d have! The perfect personal robot may not exist yet, but you can reap Read More
Creating Engaging Content: The “Top 3” Method
In our employee lounge at Spotlight Branding, we have several posters hanging on the wall. They’re not memes or our core values (those are elsewhere). They’re a series of seven prompts we use as jumping-off points to generate engaging, informative content for our clients. These prompts are some of our team’s success secrets. We’ve kept it under wraps for years, but now we’ve decided it’s just too good not to Read More
The Shortcut to Boosting Your Team’s Communication Starts with a Quiz
Have you ever found yourself explaining something to a friend for the third time, then stopping in your tracks and thinking, “How the heck can I get through to him?!” We’ve all been there. And it doesn’t just happen outside the office. People have different ways of thinking and processing, so communication hurdles between bosses and employees — or between two team members — are par for the Read More
2021 Year End Wrap – LFMM 399
We're closing out 2021 with gratitude and looking forward to some BIG things at Spotlight Branding in 2022. Don't miss these announcements! Read More
3 Steps to Business Success in 2022
Ah, the holidays — the busiest and slowest time of year! Let us guess: Right now, your home life is a chaotic mess of gift buying and party planning, but your office is an oasis of calm before the Jan. 1 storm. If that sounds about right, you’re in luck! You finally have time to step back from the daily grind and look at your firm on a macro level. To succeed in 2022, take these three steps before New Year’s Read More
What’s Your WHY? – LFMM 398
What's your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the starting point for everything in your business and career, and should ultimately shape your marketing message! Read More
The Psychology of a Brand
Regardless of the size of your business - whether you’re a solo operation or you have dozens of staff - it’s always important to think about the branding behind your business. When it comes to how you position your brand and your business, you obviously need to know some branding basics; but you also need to know some basics behind the psychology of how your market will perceive the message you’re putting out there. Read More
Watch Out for Deceptive Marketing Tactics – LFMM 397
There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails. Read More
