Looking for a fun team-bonding activity and a way to spice up your weekly team meetings? Having a quick round of trivia can make it happen! We’re a competitive bunch here in the office, and we’re always down to see who has the most knowledge. Kahoot! makes this really easy. Their platform allows you to create games from a bank of premade questions, or you can customize it and come up with your own. We have a Read More
A Quick Thought on ROI – LFMM 392
ROI is a big point of concern for small business owners, especially lawyers, when it comes to anything they invest in. That includes marketing. But before you even concern yourself with ROI, you first have to truly believe that whatever marketing initiative you're about to undertake will actually help you accomplish your goals. We discuss on this week's episode. Read More
Want to Show Off Your Expertise? Write a Book!
In today’s increasingly digital world, you might be tempted to think that books and other types of physical literature have lost their relevance. But that’s not true! Writing and publishing a book is still a monumental achievement and a great way to communicate information. Even more, it’s instant credibility and changes the way people see you. Writing a book is a great way to showcase your expertise. A book Read More
Did Your Website Fail a Google Speed Test? (It’s Actually Not a Big Deal)
Have you received an email before that went something like this? “Hi! We ran this free speed test on your website for you to see how your website was performing and unfortunately you have several issues with your website. There are many speed and optimization issues, which means your website isn't performing as well as it should and it's losing you business.” The truth is that this email is a gigantic lie, but Read More
Don’t Fall for Deceptive Page Speed Tests – LFMM 391
Have you received an email saying your website is underperforming, which is costing you business and destroying your reputation with Google? Guess what - those emails are full of lies, and we debunk their claims on this week's episode. Read More
2 Types of Content to Create (and 1 to Avoid at All Costs)
Imagine you’re sitting at your desk with the light of your computer screen blazing in front of you. You have to write a blog post, record a podcast episode, or make a social media statement before the end of the hour. So, what do you talk about? If your mental self is stuck staring at a blank screen, don’t worry — you’re not the only one. One of the most common questions clients ask us is, “What should my Read More
The Importance of Staying in Touch (and a BIG Announcement!) – LFMM 390
We've talked before about how attorneys fail to keep in touch, but this week's episode really explains why. It's not enough to market just to generate leads. You need to continue marketing to your prospects during and after they make their buying decision. Check out this week's episode to see what we mean, and stick around to find out about a HUGE giveaway we're doing to celebrate our 10th birthday! Read More
The 3 Cardinal Rules of Effective Email Communication
The average businessperson reads and composes more than 120 emails every day, but there is an overwhelming amount of business emails that seem to be written with no apparent regard for the reader. A massive chunk of people’s workdays is wasted wading through irrelevant, unclear, or incomprehensible messages. To remedy this issue, it’s vital to understand the keys to effective online communication, both to stem the Read More
How to Make a Good First Impression on the Phone – LFMM 389
A poor intake system can make or break the success of your firm. This week, our Business Development Manager Jana Eatman takes over to provide some tips on how your receptionist can create a great experience for people calling your firm. Read More
5 Things to Consider When Designing Your Firm’s Workspace
Here at Spotlight Branding, we take the way our office looks seriously. We’re actually a little bit obsessed with decor and aesthetic! Maybe it sounds shallow, but we think it’s important that we create a place to work that’s as cool, sleek, and sophisticated as the websites we design. This summer, we upgraded our office and we put a lot of time and effort into the project. We thought about every little detail, from Read More
