Last month we explained why performance conversations are more valuable than performance reviews. One question we encouraged you to ask was this: “Does the team member still understand, enjoy, and have the capacity to perform their role?” You didn’t know it, but that question was actually an overview of the GWC Test — a questionnaire that can increase the communication, effectiveness, and performance of your Read More
The Power of Niching Down – LFMM 382
If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth! Read More
2 Things Interns Can Offer Your Business Right Now
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE Read More
Get Your SOPs in Order TODAY! – LFMM 381
We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode. Read More
We’ve Started 2 Podcasts, and So Can You! Tips, Tricks, and Lessons Learned from 4 Years in Podcasting
When was the last time you asked someone, “Do you watch TV?” Maybe you’ve never asked that question! These days, we assume everyone has a big screen in their living room. The real question is, “What TV shows do you like?” I think we’ve hit that same point in podcasting. This April, Apple Podcasts announced it had more than 1 million shows on its platform. That’s crazy! Podcasting is this decade’s TV, and if you’re Read More
How Does Your Firm Set Goals? – LFMM 380
Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place.Check out "What the Heck Is EOS?" to learn more about the process we use! Read More
35% of Lawyers Get Less Than Half of Their Business from Referrals…
We surveyed our email list of over 10,000 lawyers about what percentage of their business comes from referrals. And the results shocked us. 1/3 of lawyers get less than half of their business from referrals. Yikes. Here's why that's a problem. Referrals just make better clients. They're easier to convert and more pleasant to work with.It costs less to convert a referral than it does to convert a cold Read More
ALERT – Google Algorithm Change Tanks Search Results for Thousands – LFMM 379
Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a recent update seems to have affected thousands of website search rankings so much that webmasters are considering abandoning their websites and SEO altogether. If you were affected by this, we discuss what you can do to break free of SEO. Read More
How to Organize an Online Education Event for Potential Clients
This special blog post was provided by our good friend, Dan Brian. Dan is the founder of Marketing for Justice, an online education company that hosts digital marketing workshops for legal marketers. He is also the Director of Digital Marketing for a mid-size personal injury law firm in North Carolina. Online educational events like webinars are great opportunities to generate leads, connect with potential Read More
CloudApp: A More Efficient Way to Communicate
Imagine this scenario: You need to explain something to an associate or a paralegal, so you write up a long, tedious email. In the end, your written explanation didn’t make sense and you’ve wasted time writing an explanation that would have been so much easier to describe visually. That’s what CloudApp can do for you! This app enables you to record your voice and what you see on your screen so you can Read More
