Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. Read More
Never Forget a Follow-Up Again with Boomerang!
Following up with all of your clients and colleagues can easily become a mess. How do you consistently remind yourself to follow up on an email if you haven’t heard back yet, especially before it’s too late? Boomerang solves this problem and more! We practice “zero inbox” here at the office, which means we always do our best to start and end the day with an empty email inbox. And while that may sound like a Read More
It’s Time to Spill Your Secret Sauce! How Sharing Firm Secrets Will Win You New Clients
Most lawyers tend to think of their in-house tricks, processes, and procedures as the secret sauce that makes their firms tick. They hoard these things like hot sauce connoisseurs stocking their cupboards for the apocalypse. But these clandestine stashes of knowledge can be put to better use. Here’s our controversial option: Sharing your company secrets is a smart marketing move. If your head is exploding Read More
Easy Prompts to Create Better Content – LFMM 383
We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration. Read More
Do Your Employees Pass the GWC Test? 3 Questions to Increase Your Team’s Effectiveness
Last month we explained why performance conversations are more valuable than performance reviews. One question we encouraged you to ask was this: “Does the team member still understand, enjoy, and have the capacity to perform their role?” You didn’t know it, but that question was actually an overview of the GWC Test — a questionnaire that can increase the communication, effectiveness, and performance of your Read More
The Power of Niching Down – LFMM 382
If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth! Read More
2 Things Interns Can Offer Your Business Right Now
Often utilized as file organizers, envelope lickers, and coffee fetchers, college interns are usually at the lowliest rung on the corporate ladder. But, as some of the world’s most successful companies have proven, these young team members can be incredibly valuable to your business. If you haven’t considered offering internship positions before, the following benefits might just convince you. PROACTIVE Read More
Get Your SOPs in Order TODAY! – LFMM 381
We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode. Read More
We’ve Started 2 Podcasts, and So Can You! Tips, Tricks, and Lessons Learned from 4 Years in Podcasting
When was the last time you asked someone, “Do you watch TV?” Maybe you’ve never asked that question! These days, we assume everyone has a big screen in their living room. The real question is, “What TV shows do you like?” I think we’ve hit that same point in podcasting. This April, Apple Podcasts announced it had more than 1 million shows on its platform. That’s crazy! Podcasting is this decade’s TV, and if you’re Read More
How Does Your Firm Set Goals? – LFMM 380
Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place.Check out "What the Heck Is EOS?" to learn more about the process we use! Read More












