Ah, the holidays — the busiest and slowest time of year! Let us guess: Right now, your home life is a chaotic mess of gift buying and party planning, but your office is an oasis of calm before the Jan. 1 storm. If that sounds about right, you’re in luck! You finally have time to step back from the daily grind and look at your firm on a macro level. To succeed in 2022, take these three steps before New Year’s Read More
What’s Your WHY? – LFMM 398
What's your WHY? Why do you get up in the morning? Why did you choose to be a lawyer? Understanding your WHY is the starting point for everything in your business and career, and should ultimately shape your marketing message! Read More
The Psychology of a Brand
Regardless of the size of your business - whether you’re a solo operation or you have dozens of staff - it’s always important to think about the branding behind your business. When it comes to how you position your brand and your business, you obviously need to know some branding basics; but you also need to know some basics behind the psychology of how your market will perceive the message you’re putting out there. Read More
Watch Out for Deceptive Marketing Tactics – LFMM 397
There are a lot of ways marketing companies and businesses move people to take action. Some are perfectly legit, and some are a little unethical. This week, we talk about a few various marketing tactics and what they really mean when you get those emails. Read More
Personalize Your Direct Mail Referrals with Touchnote!
Every year, many law firm owners send out birthday and holiday cards to their current and past clients. And while these cards are a nice gesture, most firms usually just grab the same card from a stack in their closet and sign their name. TouchNote gives you the opportunity to go above and beyond. How much more likely is it that a personalized, unique card will be read by the person who received it? How much Read More
Take the Stress Out of Holiday Hiring: 3 Ways to Make the Process More Efficient
Hiring is always a nightmare, but 2021 has been a particularly hellish year for the history books. Thanks to the massive labor shortage nationwide, you can’t afford to waste your time on unqualified candidates or bad fits and let the good employees get away. If you’re struggling to separate the wheat from the chaff, try these three efficiencies. 1. Employ specific instructions Be honest: Read More
Your Time Is Valuable! – LFMM 396
For the purposes of this week's discussion, it's okay if you're working 60-70 hours a week on your firm. Just make sure those extra hours are spent doing things you actually enjoy. Most of the time, however, you're only working those extra hours because you're manually doing processes than can otherwise be automated. We discuss the impact that has on this week's episode! Read More
Team-Building Activities You Might Actually Enjoy
Here’s something that may shock you: Team-building exercises can be fun! Often, a symphony of groans accompanies team-building games, and usually, that’s because activities designed to help you connect with others are either boring or aren’t something that everyone enjoys. As you return to the office, start a hybrid schedule, or continue to work remotely, consider planning the team-building Read More
Turning Problems into Opportunities – LFMM 395
Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we're sharing a mindset change we made and how you can apply it to your business to hopefully help you out. Got a mindset switch that worked for you? Share it with us! Read More
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple, point-and-shoot style videos in which you answer a common legal question as if someone came to you on the street. We provide the questions and the production, you just show up and provide your knowledge and experience. Arguably the biggest hesitation we hear Read More
