Brett Trembly is a lawyer, entrepreneur, and delegation expert who runs two companies: Trembly Law Firm and Get Staffed Up. The latter specializes in offshore virtual staffing for law firms, a topic we tackled in the newsletter last month. We’ve asked Brett to step in to tell you about why you should consider hiring overseas employees for your law firm and how Get Staffed Up can help make it happen. We hope you enjoy Read More
Take a Break! – LFMM 375
Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we obviously can't know every individual situation, we believe the reason most business owners are constantly working is because they just don't have the systems in place that allow them to take a weekend off. We discuss how to fix that on this week's episode! Read More
The Enneagram Test: A Comprehensive Way to Learn About Yourself and Your Team
Communication is a big focus in our office. However, it’s not just what we communicate that’s important, but also how. One of the best ways to learn how to communicate with each other is being able to tailor your communication based on the other person’s personality. This is where the enneagram test comes in. We’ve taken a deep dive into the enneagram at our office, and it has unlocked a much deeper Read More
Podcasting – It’s Easier Than You Think!
Podcasting has really exploded over the last couple of years and it's only expected to keep growing. Currently, 41% of Americans listen to podcasts monthly, and the number of overall listeners has grown by 30% over the last 3 years. You likely have shows you enjoy listening to regularly, whether it's longstanding programs like The Joe Rogan Experience or something more catered to your industry like The Law Firm Read More
How are you different? – LFMM 374
If someone came up and asked how your firm was different from your competitors, would you immediately know the answer? Even more, would you have a good answer? We ponder this topic on this week's Law Firm Marketing Minute! Read More
Have Your Past Clients Forgotten You? The Easy Way to Capture Repeat Business and Referrals
A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call. “Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family law issue.” “Oh, I’m sorry!” Justin told the caller. “Family law isn’t my specialty. But I know another lawyer who Read More
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment. Read More
Turn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead of selling solutions. Every client is different, so you can’t sell to all of them the same Read More
A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing company before you sign. Read More
If You Want a Healthy Business, Nurture a Healthy Mind
Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health. According to Dr. Michael Freeman, a psychiatrist who studies how entrepreneurship affects the Read More
