When it comes to securing leads, the followup email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do you create ones that maximize positive responses from leads? KNOW YOUR GOALS. You should have a clear Read More
Frustrated with Your Marketing? This Episode Is for You! – LFMM 365
Many attorneys are frustrated with their marketing, but do they really know why? This week's episode examines three key areas where your marketing may be failing you and provides ways to address it! Read More
Don’t Be Fooled by Vanity Numbers: Employ the 4th Law of Content Marketing – Track the Right Results
Imagine that it’s a Monday morning. You walk into your office and your secretary says, “I have good news!” Which of these two things would you want to hear next? “We gained 10,000 new followers on Twitter!” “We got referrals from three clients, and I just booked them all for consultations!” #2, right? You probably picked that one because consultations are almost guaranteed to make you money, Read More
A Lesson in an Elevator – LFMM 364
For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who NC's Labor Commissioner is, even though most people have no idea what a Labor Commissioner actually does. This provides a great lesson in top of mind awareness, and we discuss how on this week's episode. Read More
Don’t Write Off Clients Who Have Left! Those Relationships Are Still Valuable
We’ve all had clients ghost us. Without warning, they stop responding to calls and emails. Eventually, you learn the truth: They no longer need your services. It happens. But, in the wake of their departure, what can you do? WHY DO CLIENTS LEAVE? Your service isn’t in the budget anymore. They’ve crunched the numbers, and there’s just no room. This reason is pretty common in the first quarter of the year Read More
Audio, Video, or the Written Word? – LFMM 363
Content marketing can be broken down into three primary mediums - audio, video, and blogging. Which one is most important and should be part of your marketing strategy? We cover the pros and cons of each in this week's episode! Read More
Is Your Website Losing Clients? 3 Reasons to Update Your Firm’s Site Today
Think about the last time you went online to order takeout food. How was the experience? Did you put your order in without a hitch, or were you frustrated by the restaurant’s outdated website, malfunctioning plugins, and counterintuitive ordering process? Maybe you even wondered whether they were open at all when a COVID-19 popup from March 2020 appeared. Restaurants are notorious for their terrible Read More
Start with a Simple Solution – LFMM 362
We've seen many attorneys stall out by obsessing over small details over a new system or process that it hinders their overall progress and delays the progress that could have been made. On this week's episode, we talk about the concept of traction and how starting with a simple solution first can help you get farther ahead. Read More
Ready to Publish a Book? Lulu Makes It Easy!
Publishing a book is one of the biggest authority boosters you can have as a solo/small firm attorney. Just the sight of a book in your lobby with your name on the cover tells people you’re an expert in your field. Unfortunately, many people are concerned over the logistical hurdles of getting a book published. With Lulu, you don’t need an agent to get you a book deal. You also don’t need to order a huge Read More
Spotlight Branding Awarded 4 of Top 10 Websites on Lawyerist List
Lawyerist recently announced their Top 10 Websites for 2021. This annual list showcases Lawyerist's favorite websites, highlights design trends in the legal industry, and the experts working to build them. Spotlight Branding grabbed 4 of the top 10 spots and was the only web designer to have multiple winners. Spotlight Branding's winners are highlighted below, along with what Lawyerist had to say about the Read More
