Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That's true for many attorneys, but they quickly struggle to come close to making that reality. This week's Law Firm Marketing Minute looks at how you can get back on track so you can make more money and work fewer hours doing it! Read More
Time Tracking Made Easy: Use Clockify to See How Much Time You’re Actually Spending on Tasks!
Time management is a HUGE issue for many attorneys. We’ve had obstacles related to time management in our office, too, and to figure out where we could improve, we worked backward. In order to figure out how to solve a time management issue, you need to first understand where all your time is going in the first place. That’s where Clockify comes in. Clockify is a free time-tracking tool that allows you to Read More
The Firm-Killing Downside of Working from Home
Despite the title of this article, we want to start off by saying that we’re not diehard pro- or anti-work-from-homers. We know there are benefits to working remotely. Companies that do it can reduce their overhead, cut costs on breakroom snacks, and increase morale with employees who are excited to work in their pajamas. In fact, we’ve seen more and more surveys indicating that teams want to work from home. But just Read More
The Real Value of Social Media for Lawyers – LFMM 370
We've said it before and we'll say it again - social media for lawyers isn't about likes, comments, and other engagements. It's about providing valuable content that positions you as the expert. This week, we provide a couple of examples of how that strategy has brought success to those in the legal industry. Read More
You Should Become an Average Lawyer — The Perks of Averaging Your Firm’s Metrics
Often when we sit down with clients and ask about their measurables, they don’t have the key answers we need to run a successful marketing campaign. For example, we’ll ask, “What is your average client worth?” and the answer will be, “It depends.” Does that sound familiar? If you’ve ever given an answer like that, you’re standing in the way of your own marketing success. There is value in being “average” — Read More
Shift Your Perspective – LFMM 369
As a business owner, it can be easy to feel overwhelmed and bombarded with issues, but all it takes is a little shift in your perspective to turn issues into opportunities for growth. This week, John shares a personal story about his own struggles with feeling down and overwhelmed and how he's worked to adjust his approach to tackling issues. Read More
Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results
Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million members. People have started posting on LinkedIn in the same daily, scroll-addicted Read More
How Are You Communicating to Prospects? – LFMM 368
Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to express what's important to them so that you know exactly how to give them the peace of mind they're looking for. Read More
Spotlight Branding Recognized as a Top Branding Agency by DesignRush
Spotlight Branding was recently recognized as a Top 20 Branding Agency in North Carolina by DesignRush Marketplace. Additionally, Spotlight Branding was named as one of the top Law Firm Web Design Companies and a top Law Firm Branding Agency in North Carolina. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of Read More
How You Can Use Customer Stories to Make a Killer Marketing Campaign
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could. How do stories do this? According to behavioral economist and author Peter McGraw, memories are built on associations. When you form Read More
