Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but if your website and supporting content is weak (or nonexistent), that traffic won't convert as well as it could. THAT is why content should be the foundational piece of your marketing. Read More
The Biggest Flaw in Your Marketing Might Surprise You
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and they were pursuing this lead hard. Our team member estimated they received around 30 pieces of physical direct Read More
A Huge Announcement from Spotlight Branding – LFMM 366
Spotlight Branding is excited to announce the launch of a new service offering: Podcast Production! In this episode, we go over all the benefits of podcasting, as well as what you receive when you enroll in this service. Interested in learning more? Give us a call at (800) 406-7229 or email us at Solutions@spotlightbranding.com Read More
This App Makes Sending Emails Easier!
If you find yourself sending the same email over and over — and over again — the truth is that you’ll end up losing hours of time that you could have spent doing actual legal work. Fortunately, there’s a great app that can help you save hours by sending emails in just a few seconds! TextExpander is a low-cost app that allows you to write out long emails by just tapping a couple of keys on your keyboard. How does Read More
Craft the Perfect Follow-Up Email: The (Not So) Secret Recipe
When it comes to securing leads, the followup email is hard to beat. One study found that a 12% response rate from two emails increases to 15%–16% with a third email. If you play your cards right, the success of your email marketing could, in large part, depend on your follow-up emails. So, how do you create ones that maximize positive responses from leads? KNOW YOUR GOALS. You should have a clear Read More
Frustrated with Your Marketing? This Episode Is for You! – LFMM 365
Many attorneys are frustrated with their marketing, but do they really know why? This week's episode examines three key areas where your marketing may be failing you and provides ways to address it! Read More
Don’t Be Fooled by Vanity Numbers: Employ the 4th Law of Content Marketing – Track the Right Results
Imagine that it’s a Monday morning. You walk into your office and your secretary says, “I have good news!” Which of these two things would you want to hear next? “We gained 10,000 new followers on Twitter!” “We got referrals from three clients, and I just booked them all for consultations!” #2, right? You probably picked that one because consultations are almost guaranteed to make you money, Read More
A Lesson in an Elevator – LFMM 364
For the last several years, the picture of Cherie Berry in every single North Carolina elevator has let us all know who NC's Labor Commissioner is, even though most people have no idea what a Labor Commissioner actually does. This provides a great lesson in top of mind awareness, and we discuss how on this week's episode. Read More
Don’t Write Off Clients Who Have Left! Those Relationships Are Still Valuable
We’ve all had clients ghost us. Without warning, they stop responding to calls and emails. Eventually, you learn the truth: They no longer need your services. It happens. But, in the wake of their departure, what can you do? WHY DO CLIENTS LEAVE? Your service isn’t in the budget anymore. They’ve crunched the numbers, and there’s just no room. This reason is pretty common in the first quarter of the year Read More
Audio, Video, or the Written Word? – LFMM 363
Content marketing can be broken down into three primary mediums - audio, video, and blogging. Which one is most important and should be part of your marketing strategy? We cover the pros and cons of each in this week's episode! Read More
