What's your marketing strategy? Should you be showing up everywhere, or should you be focused on staying top of mind? If you've followed us for any amount of time, you likely know where we stand. In this week's episode, we discuss how you can actually work to meld these two philosophies together to ensure your marketing's success. Read More
How Effective Are Your Employees, Really? Use This Method to Find Out!
The marketing industry is full of mantras, but if we had to pick just one to burn into every lawyer’s brain, it would be this: “Right person, right seat.” We repeat that phrase all the time here at Spotlight Branding, and we’re convinced that following through with it is the best way to build a successful business — whether that’s a law firm or a circus animal training company. If you’ve been paying attention, you Read More
Who Are Your Competitors? – LFMM 355
Who are your competitors, really? Is it BigLaw or just the guy across the street? How you're marketing your firm matters, and you might be surprised as to who you're actually competing against. We discuss that and more on this week's episode! Read More
Are You Stabbing Your Firm in the Back? The Secret to Reviving Your Social Media Presence
Open a new tab right now and open up your firm’s social media accounts. Don’t just pull up one — open everything you have, including Facebook, Instagram, and Twitter. Now, look at your most recent post. How old is it? Let us guess: It’s older than you’d like to admit. Hundreds of law firms neglect their social media accounts, and every single one of them is stabbing their own company in the back. You might not Read More
You Need KPIs – LFMM 354
Are you tracking the right things in your law firm? The right data is so important to helping you understand what initiatives are working, or which employees deserve a raise (or to be fired). This week, we talk about what metrics you can be tracking and how important they are to your firm's success. Read More
3 Reasons Your Business Goals Don’t Work
At the end of the year, entrepreneurs sit down to develop their goals for the new year. They craft specific objectives based on best practices they learned from other leaders, implementing S.M.A.R.T. goals or strategic plans to give their company a clear path to success. But every year, perfectly crafted benchmarks fall by the wayside and join weight loss on the scrap heap of New Year’s resolutions. Owners scratch Read More
Stop Chasing Down ARs: Have Your Website Collect Payments for You
While the majority of lawyer websites don’t need intricate client portals with secure logins, there are some benefits to having one: It can help your administrative side run more efficiently. One way is to collect payments from your clients. This can be a laborious and complex process, of course. You have to set up an internal payment collection system with a merchant that can process the fee and communicate with Read More
Overcoming an Interesting Marketing Challenge – LFMM 353
Have you ever gotten frustrated with your marketing company because it wasn't working (whether objectively or subjectively)? Of course! Practically everyone has. Most issues are easy to address, but what about marketing that seems to be working, but you just aren't as excited about as you used to be? We address that in this week's episode! Read More
Create Helpful Blog Posts Effortlessly by Using the ‘One-Tip Method’
To create a relevant piece of content for your readers, you only need one thing: a single, solid piece of good advice. In the past, we’ve discussed multiple ways of outlining blog posts, videos, podcasts, and social media posts in this newsletter, but this “one-tip method” is hands-down the most streamlined approach there is. To come up with your piece of advice (aka your one tip) and turn it into a blog Read More
Making a Good First Impression – LFMM 352
Is your law firm making a good first impression? Business cards and fancy lobbies don't cut it anymore. You need a great website that provides an excellent user experience first and foremost in today's world. In this week's episode, we talk about what that looks like. Read More
