Often when we sit down with clients and ask about their measurables, they don’t have the key answers we need to run a successful marketing campaign. For example, we’ll ask, “What is your average client worth?” and the answer will be, “It depends.” Does that sound familiar? If you’ve ever given an answer like that, you’re standing in the way of your own marketing success. There is value in being “average” — Read More
Shift Your Perspective – LFMM 369
As a business owner, it can be easy to feel overwhelmed and bombarded with issues, but all it takes is a little shift in your perspective to turn issues into opportunities for growth. This week, John shares a personal story about his own struggles with feeling down and overwhelmed and how he's worked to adjust his approach to tackling issues. Read More
Don’t Sleep on the LinkedIn Boom! 3 Ways to Increase Your Firm’s Presence and Get Results
Millions of people lost their jobs in 2020, and in their search for new positions, they discovered a new-to-them social network: LinkedIn. Yes, you read that right — LinkedIn is having a moment. According to a Q3 2020 Performance Report from Microsoft, the platform grew 26% in that quarter alone, adding a whopping 15 million members. People have started posting on LinkedIn in the same daily, scroll-addicted Read More
How Are You Communicating to Prospects? – LFMM 368
Lawyers have developed a bad habit of talking too much during consultations. Instead, be more of an active listener. Focus on the questions you ask and give prospects the opportunity to express what's important to them so that you know exactly how to give them the peace of mind they're looking for. Read More
Spotlight Branding Recognized as a Top Branding Agency by DesignRush
Spotlight Branding was recently recognized as a Top 20 Branding Agency in North Carolina by DesignRush Marketplace. Additionally, Spotlight Branding was named as one of the top Law Firm Web Design Companies and a top Law Firm Branding Agency in North Carolina. DesignRush is a reliable online guide to finding the best professional companies and agencies categorized according to vertical and area of Read More
How You Can Use Customer Stories to Make a Killer Marketing Campaign
Stories are one of the oldest forms of communication. For as long as there has been language, people have used words to spin yarns and convey ideas. Today, when it comes to marketing your products, stories emotionally impact your customers in a way that mere facts never could. How do stories do this? According to behavioral economist and author Peter McGraw, memories are built on associations. When you form Read More
Content Is the Foundation of Your Marketing – LFMM 367
Frustrated with your marketing? It may be because your foundation is weak. Sure, SEO can generate a lot of traffic, but if your website and supporting content is weak (or nonexistent), that traffic won't convert as well as it could. THAT is why content should be the foundational piece of your marketing. Read More
The Biggest Flaw in Your Marketing Might Surprise You
A few weeks ago at a company meeting, one of our employees shared a story with the team. They told us they had gotten two speeding tickets within the last year. After each ticket, our employee opened their mailbox to find dozens of mailers from different local attorneys. These attorneys were on the ball, and they were pursuing this lead hard. Our team member estimated they received around 30 pieces of physical direct Read More
A Huge Announcement from Spotlight Branding – LFMM 366
Spotlight Branding is excited to announce the launch of a new service offering: Podcast Production! In this episode, we go over all the benefits of podcasting, as well as what you receive when you enroll in this service. Interested in learning more? Give us a call at (800) 406-7229 or email us at Solutions@spotlightbranding.com Read More
This App Makes Sending Emails Easier!
If you find yourself sending the same email over and over — and over again — the truth is that you’ll end up losing hours of time that you could have spent doing actual legal work. Fortunately, there’s a great app that can help you save hours by sending emails in just a few seconds! TextExpander is a low-cost app that allows you to write out long emails by just tapping a couple of keys on your keyboard. How does Read More
