This week, Spotlight Branding copywriter Eddie Dzialo fills in for John to discuss how to generate topics for your content. It's a lot easier than you might think! Read More
Standardize Task Management with CRM!
If your firm isn’t utilizing a CRM, you’re putting yourself at a disadvantage. Even more, all of these apps have a task management platform built in, which makes it easy for you to standardize the way everyone in the office organizes and completes their tasks. Of course, these practice management systems do more than organize your tasks. They can help you organize and track the leads generated by you and Read More
5 Do’s and Don’ts of Effective Task Management
Has your law firm established best practices for task management? If not, you could be falling victim to one of the most common mistakes law firm owners make: task anarchy. We see this all the time and we’ve struggled with it in our own office. In your firm, one person may be using Clio, one is using pen and paper, and another is using Google Docs. This is a recipe for disaster because it makes it impossible Read More
Don’t Let Fear of the Unknown Hold You Back! – LFMM 387
Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that's where you find yourself, the best thing you can do is just take some time to explore what's out there and see where other people that have been in your shoes ended up. There are countless possibilities, you just need to seek them out! Read More
How to Reignite Your Passion for Your Career!
As entrepreneurs scale their businesses, there is a lot to focus on: hiring the right staff, creating the most effective marketing strategies, and setting up efficient operations. With so much to do, it’s easy to lose sight of your initial vision for your company. If you’re stuck in a rut, know that you’re not alone. Plenty of the most successful entrepreneurs have endured the same struggles and, with a little Read More
Branding and Your Small Business
Why is branding so important for a small business? It's an easy assumption to make a lot of times that when we think about branding, we think about larger companies like Coca-Cola, McDonald's, and even Amazon, we think that branding is just kind of a thing that you can do once you have this gigantic marketing budget where branding almost just seems like fluff marketing. But that's not really the purpose that branding Read More
How Branding Works for a Small Business – LFMM 386
Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute. Read More
Email Marketing Still Works! 3 Reasons to Keep Emailing Clients Despite New Privacy Rules
Welcome back! Now we’ll answer that key question: Considering Apple’s new privacy updates, is email marketing even worth it anymore? Here at Spotlight Branding, our answer is “Hell, yes!” We’ve said for years that email analytics are overrated. Why? Well, because while knowing your open rate and click-through rates can be helpful, the #1 benefit of an email marketing campaign isn’t the data it gives you. Read More
How SEO Fits into a Content Strategy – LFMM 385
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each. Read More
Is Email Marketing Dead? What Apple’s New Privacy Settings Mean for Your Analytics
This summer, Apple announced it is doubling down on privacy in its 2021 iPhone, iPad, Apple Watch, and Mac updates. This change is a big deal for anyone who uses email marketing. Why? Well, after the updates, people with Apple Mail will have a LOT more power. They’ll be able to kill your ability to track their open rates and IP addresses with just a few clicks. There’s a huge movement around privacy right Read More
