More than 5% of all Google Ads circulating on the internet right now involve the legal industry. Many law firms spend thousands of dollars on pay-per-click advertising every year to get their firms noticed. Competition is stiff! If you’re a pay-per-click convert, you’re probably always on the hunt for strategies that will increase your conversion rate and boost your ad performance. One of those strategies is so Read More
Are You Happy? – LFMM 378
We've seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you've been feeling regretful about becoming an attorney, this week's Law Firm Marketing Minute is for you. We discuss some ideas for turning things around, and we also let you know that it's okay to walk away. Read More
Get More Out of Your Staff’s Performance Reviews by Having “Performance Conversations” Instead
If you conduct regular performance reviews for your team, then you know just how frustrating they can be. Sometimes you can spend an hour assessing a problem, only for you AND your employee to leave the room more confused than when you entered! This is because the typical “performance review” process is flawed. It’s time to toss it out the window. Here at Spotlight Branding, we’ve swapped out quarterly Read More
How to Run a Webinar for Your Firm – LFMM 377
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think! This week, we dive into how you can set up a regular webinar series for your firm. Read More
3 Business Tricks That Will Improve Your Personal Life
When you’re constantly in the “zone” at work, you’re not always thinking about what’s best for your personal life. While many business owners prioritize balance, what will truly benefit both your home and work life? Check out these three tricks. 1: START YOUR DAY WITH A PLAN We know what you’re thinking: Writing out my plan is more work than just doing it. The key is to plan whenever you can. If you jot Read More
All This Content and Nowhere to Go? – LFMM 376
If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing Minute, we talk about how to make sure all of the great content you're creating gets seen by your audience and how you can make it the most effective! Read More
Why Hire Overseas Staff? 5 Reasons from Delegation Expert Brett Trembly
Brett Trembly is a lawyer, entrepreneur, and delegation expert who runs two companies: Trembly Law Firm and Get Staffed Up. The latter specializes in offshore virtual staffing for law firms, a topic we tackled in the newsletter last month. We’ve asked Brett to step in to tell you about why you should consider hiring overseas employees for your law firm and how Get Staffed Up can help make it happen. We hope you enjoy Read More
Take a Break! – LFMM 375
Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we obviously can't know every individual situation, we believe the reason most business owners are constantly working is because they just don't have the systems in place that allow them to take a weekend off. We discuss how to fix that on this week's episode! Read More
The Enneagram Test: A Comprehensive Way to Learn About Yourself and Your Team
Communication is a big focus in our office. However, it’s not just what we communicate that’s important, but also how. One of the best ways to learn how to communicate with each other is being able to tailor your communication based on the other person’s personality. This is where the enneagram test comes in. We’ve taken a deep dive into the enneagram at our office, and it has unlocked a much deeper Read More
Podcasting – It’s Easier Than You Think!
Podcasting has really exploded over the last couple of years and it's only expected to keep growing. Currently, 41% of Americans listen to podcasts monthly, and the number of overall listeners has grown by 30% over the last 3 years. You likely have shows you enjoy listening to regularly, whether it's longstanding programs like The Joe Rogan Experience or something more catered to your industry like The Law Firm Read More
