Every year, many law firm owners send out birthday and holiday cards to their current and past clients. And while these cards are a nice gesture, most firms usually just grab the same card from a stack in their closet and sign their name. TouchNote gives you the opportunity to go above and beyond. How much more likely is it that a personalized, unique card will be read by the person who received it? How much Read More
Take the Stress Out of Holiday Hiring: 3 Ways to Make the Process More Efficient
Hiring is always a nightmare, but 2021 has been a particularly hellish year for the history books. Thanks to the massive labor shortage nationwide, you can’t afford to waste your time on unqualified candidates or bad fits and let the good employees get away. If you’re struggling to separate the wheat from the chaff, try these three efficiencies. 1. Employ specific instructions Be honest: Read More
Your Time Is Valuable! – LFMM 396
For the purposes of this week's discussion, it's okay if you're working 60-70 hours a week on your firm. Just make sure those extra hours are spent doing things you actually enjoy. Most of the time, however, you're only working those extra hours because you're manually doing processes than can otherwise be automated. We discuss the impact that has on this week's episode! Read More
Team-Building Activities You Might Actually Enjoy
Here’s something that may shock you: Team-building exercises can be fun! Often, a symphony of groans accompanies team-building games, and usually, that’s because activities designed to help you connect with others are either boring or aren’t something that everyone enjoys. As you return to the office, start a hybrid schedule, or continue to work remotely, consider planning the team-building Read More
Turning Problems into Opportunities – LFMM 395
Business owners, especially in the legal industry, deal with burnout and tons of mental health problems. This week, we're sharing a mindset change we made and how you can apply it to your business to hopefully help you out. Got a mindset switch that worked for you? Share it with us! Read More
How to Look Like an Expert on Camera
By now, you likely know that Spotlight Branding offers a Video FAQ service. If this is news to you, we send a videographer to your office to shoot 15 simple, point-and-shoot style videos in which you answer a common legal question as if someone came to you on the street. We provide the questions and the production, you just show up and provide your knowledge and experience. Arguably the biggest hesitation we hear Read More
How to Improve Your Firm During the Holidays – LFMM 394
For many areas of law, the next 6 weeks can be a lot slower than normal. But that doesn't mean there aren't things you can be doing to improve your firm! In this week's episode, we highlight a few key areas to address with your firm in order to start 2022 off on the right foot! Read More
Google WILL Screw You Over
This July, Google’s algorithm team destroyed the marketing strategies of hundreds of small businesses with just a few clicks. The updates they made constituted just another day at the office for them. But for business owners, those clicks were disastrous! Overnight, their companies disappeared from Google’s front page and were buried deep in the search results — exactly where they had paid thousands of dollars not to Read More
Maximize Your CRM! – LFMM 393
If you're using a CRM like Clio, MyCase, PracticePanther, or others, you may not be using these programs to their fullest potential. In this week's Law Firm Marketing Minute, we cover several potential functions and integrations that you may not be utilizing that can save you time and money! Read More
2 Terrible Website Mistakes and How to Fix Them
Would you ever go into an important business meeting with your tie on backward or your fly unzipped? Of course you wouldn’t! Like any professional human, you check out those details in the mirror before meeting a client. You know that first impressions matter. So, riddle us this: Why aren’t you taking the same amount of care with your website? Your firm’s site is your digital first impression, and if it’s Read More
