As entrepreneurs scale their businesses, there is a lot to focus on: hiring the right staff, creating the most effective marketing strategies, and setting up efficient operations. With so much to do, it’s easy to lose sight of your initial vision for your company. If you’re stuck in a rut, know that you’re not alone. Plenty of the most successful entrepreneurs have endured the same struggles and, with a little Read More
Branding and Your Small Business
Why is branding so important for a small business? It's an easy assumption to make a lot of times that when we think about branding, we think about larger companies like Coca-Cola, McDonald's, and even Amazon, we think that branding is just kind of a thing that you can do once you have this gigantic marketing budget where branding almost just seems like fluff marketing. But that's not really the purpose that branding Read More
How Branding Works for a Small Business – LFMM 386
Branding isn't just for Coke or McDonald's. In fact, it can have HUGE impacts on how well your marketing works. We explain how and more on this week's Law Firm Marketing Minute. Read More
Email Marketing Still Works! 3 Reasons to Keep Emailing Clients Despite New Privacy Rules
Welcome back! Now we’ll answer that key question: Considering Apple’s new privacy updates, is email marketing even worth it anymore? Here at Spotlight Branding, our answer is “Hell, yes!” We’ve said for years that email analytics are overrated. Why? Well, because while knowing your open rate and click-through rates can be helpful, the #1 benefit of an email marketing campaign isn’t the data it gives you. Read More
How SEO Fits into a Content Strategy – LFMM 385
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each. Read More
Is Email Marketing Dead? What Apple’s New Privacy Settings Mean for Your Analytics
This summer, Apple announced it is doubling down on privacy in its 2021 iPhone, iPad, Apple Watch, and Mac updates. This change is a big deal for anyone who uses email marketing. Why? Well, after the updates, people with Apple Mail will have a LOT more power. They’ll be able to kill your ability to track their open rates and IP addresses with just a few clicks. There’s a huge movement around privacy right Read More
Adjusting Your Social Media Mindset – LFMM 384
Social media for lawyers isn't about engagements! This week, we discuss how you should approach your firm's social media strategy and provide alternative ways to get the metrics you're looking for. Read More
Never Forget a Follow-Up Again with Boomerang!
Following up with all of your clients and colleagues can easily become a mess. How do you consistently remind yourself to follow up on an email if you haven’t heard back yet, especially before it’s too late? Boomerang solves this problem and more! We practice “zero inbox” here at the office, which means we always do our best to start and end the day with an empty email inbox. And while that may sound like a Read More
It’s Time to Spill Your Secret Sauce! How Sharing Firm Secrets Will Win You New Clients
Most lawyers tend to think of their in-house tricks, processes, and procedures as the secret sauce that makes their firms tick. They hoard these things like hot sauce connoisseurs stocking their cupboards for the apocalypse. But these clandestine stashes of knowledge can be put to better use. Here’s our controversial option: Sharing your company secrets is a smart marketing move. If your head is exploding Read More
Easy Prompts to Create Better Content – LFMM 383
We're recording from our brand new Content Lounge this week, and what better way to start than to talk about different ways to create and present new content! Check out this week's episode for some new inspiration. Read More
