So far in this series, we’ve covered the Top 3 method and the One Thing strategy. The Top 3 method involves identifying a category in your legal niche and coming up with three things within that category to write about (e.g., three provisions you must have in your estate plan). The One Thing strategy is pretty similar. It involves giving readers one thing they can do right now to either achieve a goal or avoid a fear Read More
A World of Opportunity Awaits – LFMM 405
The future of marketing IS content, and video is leading the way. This week, we're looking at how much opportunity lies in front of you with platforms like TikTok, Instagram Reels, and YouTube Shorts. Read More
Why You Should Post ALL of Your Newsletters to Your Website
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com When someone hears about your practice, they usually visit your website to learn more about you. As she Read More
Content Marketing Is the Future: 3 Key Changes to Watch For
When you think about content marketing, what comes to mind? Writing and promoting blogs? Creating compelling social media posts or e-newsletters? Publishing in online directories and journals? While all of these strategies play an important role in content marketing today, they are no longer the only options. Today, the future of content marketing revolves around presentation as well as copy. That Read More
Feeling Burned Out Already? Rediscover Your “Why” to Get Your Mojo Back
When John Hinson, our Editorial Director, wakes up, the thing that gets him to roll out of bed and put his slippers on isn’t his morning cup of coffee: It’s the fact that each day at work, he has the pleasure of being a teacher. (He actually doesn't even like coffee.) More than anything among his roles at Spotlight Branding, John loves taking on that role of educator and being the guy who can provide calm, Read More
Working with a Local Marketing Company – LFMM 404
Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week's episode! Read More
The Events in Your Life Are Orchestrated by Your Intention
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve is uniquely qualified to talk about success. He achieved a major goal at age 32 when he founded a radio broadcasting company with the purchase of a radio station in his hometown in Indiana. He advised and consulted with radio broadcasters throughout the U.S including Infinity Broadcasting (CBS Radio) and Clear Channel Communications. Read More
Content Marketing Works! Here Are 4 Statistics to Prove It!
Content is everywhere. How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since Netscape was a thing? If the company didn’t have a social media presence, that may also have been a red flag: why aren’t they engaging with potential customers like you? You probably know that content is king, but is your firm producing Read More
How to Harness 2021’s Marketing Trends in 2022
When people say something is “trendy,” they usually mean something that is currently in style and will eventually be replaced by something newer and shinier. But trends aren’t always fleeting. Sometimes, they’re useful predictors of new permanent fixtures in our lives. Trends in marketing are the same way. Sometimes a fresh marketing strategy will pop up, everyone will try it, and it will disappear. But if a Read More
Audacity: Podcast Production Made Easy!
There’s a long-standing belief that Mac computers are better for artistic/creative projects while PCs are more for simply getting work done. However, that doesn’t have to be the case! When it comes to podcasting, your PC can be just as efficient as any Macbook. You just need the right software. That’s where Audacity comes in. This program has been around for years and makes audio recording and production as Read More
