A year ago, the hottest marketing question for lawyers was, “Should my firm be on TikTok?” Today, that’s a given, and there’s a new question making firms everywhere scratch their heads: “How can I make my TikTok account a success?” First, get over any lingering TikTok stereotypes you might have. Yes, this platform started out as a tool for teenagers lip-syncing and shimmying in their parents’ basements, but Read More
Marketing Makeover Takeaways – LFMM 411
We had our Marketing Makeover winner in the office last week and it was absolutely FANTASTIC. Even more unexpected, we walked away just as inspired as our winner! Read More
Stressed Lawyers Don’t Know the Hooky Strategy
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. We can Read More
5 Tips for Balancing a Remote-Hybrid Firm
Many businesses see the advantage of allowing employees to work from home. With so many people leaving their jobs rather than returning to full-time office work, offering remote options can prevent your firm from losing talent to the so-called "Great Resignation." It can also give you an edge when recruiting and increase overall job satisfaction, which means better work for clients. What isn’t so clear, however, Read More
7 Foolproof Ways to Create Engaging Content Part 4: The “Inspiration” Method
If you’ve read the first three installments in this series, you probably already feel like a content creation expert. You know how to use the “Top 3” method, the “One Thing” strategy, and the “Success Story” hack to rivet your readers and make coming up with blogs, podcasts, and social media posts easy. This month, we’re back to add another tool to your arsenal: the “Inspiration” method. This tip is just as easy Read More
What Is a “Proprietary Platform”? – LFMM 410
If a marketing company tells you that they build their websites on a "proprietary platform," they likely aren't telling you what that *really* means. We give you the dirt on this week's episode! Read More
5 Critical Elements Missing From 90% of Personal Brands
This article was submitted by Tonya Eberhart and Michael Carr of BrandFace, a branding agency primarily for real estate, mortgage, and title professionals. The team at BrandFace is passionate about helping you develop your personal brand, which will influence your marketing message and help you win more business. Personal branding is critical to every solopreneur’s success. The problem is that 90% of personal Read More
4 Benefits of Owning Your Own Firm
No matter what stage you’re at in your career, you may occasionally wonder whether you want to open your own firm. Working for a larger practice gives you the advantage of an existing client base, a variety of new cases, and access to mentors, but if you’re the entrepreneurial type or just ready to benefit directly from years of experience, owning your own firm has some attractive benefits. Let’s take a closer look Read More
Self-Empowering Motivation Is a Shortcut: 2 Scientific Methods to Stop Forgetting
Why do we supplement our diets with omega-3s and do puzzle games to strengthen the health of our brains? The most important reason is to prevent memory loss. However, in order to enhance our memory and lessen the instances of forgetting both big and little things, these brain-based strategies can help! #1: AIM FOR MASTERY, NOT RELATIVE PERFORMANCE When losing weight, some people find it helpful to stop Read More
Just Ask! – LFMM 409
You know how important it is to ask for referrals, yet oftentimes we hesitate out of fear of a negative response. It's time to get over it and JUST ASK! Read More
