This article was submitted by Brent Baltzer from Baltzer Marketing. Since 2014, the PPC experts at Baltzer Marketing have been helping law firms dominate Google Ads, bring in highly qualified leads, sign new cases, and exceed their revenue goals. A customer avatar, or ideal client persona, is a profile of the perfect client for your law firm. There are usually multiple ideal client avatars based on things like Read More
Want to Improve Your Content? Consider Interview-Based Blogging
All businesses need content marketing. It doesn’t matter whether you’re a solo operation or the managing partner of a national firm—engaging content attracts the clients you need for steady growth. The question is: when are you going to find time to create it consistently? For most business owners, this is the million-dollar question. How do you find the time to compile a blog post when most of your day is spent Read More
7 Foolproof Ways to Create Engaging Content Part 3: The ‘Success Story’ Hack
So far in this series, we’ve covered the Top 3 method and the One Thing strategy. The Top 3 method involves identifying a category in your legal niche and coming up with three things within that category to write about (e.g., three provisions you must have in your estate plan). The One Thing strategy is pretty similar. It involves giving readers one thing they can do right now to either achieve a goal or avoid a fear Read More
A World of Opportunity Awaits – LFMM 405
The future of marketing IS content, and video is leading the way. This week, we're looking at how much opportunity lies in front of you with platforms like TikTok, Instagram Reels, and YouTube Shorts. Read More
Why You Should Post ALL of Your Newsletters to Your Website
This post was contributed by Janet Falk, Chief Strategist of Falk Communications and Research in New York City. She provides media relations and marketing communications services to attorneys with a solo practice, small law firms and consultants. She can be reached at 212/677-5770 or Janet@JanetLFalk.com When someone hears about your practice, they usually visit your website to learn more about you. As she Read More
Content Marketing Is the Future: 3 Key Changes to Watch For
When you think about content marketing, what comes to mind? Writing and promoting blogs? Creating compelling social media posts or e-newsletters? Publishing in online directories and journals? While all of these strategies play an important role in content marketing today, they are no longer the only options. Today, the future of content marketing revolves around presentation as well as copy. That Read More
Feeling Burned Out Already? Rediscover Your “Why” to Get Your Mojo Back
When John Hinson, our Editorial Director, wakes up, the thing that gets him to roll out of bed and put his slippers on isn’t his morning cup of coffee: It’s the fact that each day at work, he has the pleasure of being a teacher. (He actually doesn't even like coffee.) More than anything among his roles at Spotlight Branding, John loves taking on that role of educator and being the guy who can provide calm, Read More
Working with a Local Marketing Company – LFMM 404
Working with a local company to handle your marketing? While convenient, there are two primary areas of concern you should be aware of. We discuss on this week's episode! Read More
The Events in Your Life Are Orchestrated by Your Intention
This article was submitted by Steve Cashdollar, an author, teacher, and coach. Steve is uniquely qualified to talk about success. He achieved a major goal at age 32 when he founded a radio broadcasting company with the purchase of a radio station in his hometown in Indiana. He advised and consulted with radio broadcasters throughout the U.S including Infinity Broadcasting (CBS Radio) and Clear Channel Communications. Read More
Content Marketing Works! Here Are 4 Statistics to Prove It!
Content is everywhere. How many times have you checked a company’s reviews before giving it a call? Decided to go elsewhere after seeing that its site hasn’t been updated since Netscape was a thing? If the company didn’t have a social media presence, that may also have been a red flag: why aren’t they engaging with potential customers like you? You probably know that content is king, but is your firm producing Read More
