Many marketing companies out there will tout the importance of content, but their definition of "content" usually consists of a constant barrage of short blog articles on a current event that are stuffed with keywords to drive search engine rankings. These blogs are otherwise pretty worthless and don't provide any value to the humans who are actually looking for information. That's why you need evergreen Read More
7 Foolproof Ways to Create Engaging Content Part 7: The Secret Sauce
Finally, after 7 long months, we have arrived at the final installment of our series on how to create engaging content! So far we've looked at the "Top 3" method, the “One Thing” strategy, the “Success Story” hack, the “Inspiration” method, the "Cool" strategy, and the "Markerboard" method. The final strategy is one of our favorites - The Secret Sauce. For many years, business owners hoarded their methods and Read More
You Never Stop Learning – LFMM 424
Fresh off Podfest 2022 in Orlando, we share what we learned and talk about why it's so important to seek out opportunities to learn and grow. Read More
Where Referrals Fit in Your Sales Strategy
This article was provided by our friend, Stacey Brown Randall, the author of the multiple award-winning book Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast, and national speaker. You can find her at www.StaceyBrownRandall.com. For as long as you have been in business, you have been taught there are a limited number of ways to generate referrals. Ask your clients Read More
The 2022 Legal Marketing Trends Report Is Here! – LFMM 423
In this extra-long episode from our Thursday live stream, we break down our brand new Legal Marketing Trends Report and share the biggest highlights that we found. Want your own copy? CLICK HERE! Read More
Traction: Get A Grip On Your Business
Most business owners are passionate about what they do and relish the opportunity to build a successful company. While there’s no shortage of programs, grants, and online guidance available to help smaller enterprises get off the ground, you may find that you run into difficulties keeping it on the road to success. Passion is great, but you need processes too. Turning a business idea into a well-functioning Read More
Fill Your Office with Amazing Sound with Sonos Speakers
When it comes to the kind of environment you're trying to create in your firm, setting the right mood with the music plays a big part. Whether you choose to have a specific Spotify playlist on in the background or you prefer more ambient sounds, you need to have a great sound system in place to amplify it. We have several Sonos One speakers in our office, and they are amazing. We can control all of the speakers Read More
3 Simple Steps to Take Control of Your Mental Health
There's no secret that lawyers and financial professionals struggle with mental health issues more than many other industries. It's a high-stress environment often dealing with very high stakes. Unfortunately for many years, mental health, in general, has been pushed aside either because it's simply misunderstood or grossly underprioritized. It's time to change that. The stigmas that once existed around Read More
Understand Your Marketing Results – LFMM 422
Happy Memorial Day! This week we're discussing the results you should look for in your marketing, how long it should take, and how content marketing can help your other efforts perform better. Read More
The Secret to Winning Repeat Business
This article was provided by Shaun Buck and our friends at Newsletter Pro, an industry leader in print newsletters for small businesses. Their goal is to help businesses grow to their full potential with marketing strategies that seek to strengthen relationships with their prospects and customers. Click here to learn more. Here’s a hot take: Starting a case with a new client is like going on a first date. The Read More
