This article was provided by Racquel Pankau and the rest of our friends at Abby Connect. Racquel's journey began as one of the first Abby receptionists, the most important role at Abby Connect. After 12 years, Racquel has helped grow the company by performing various roles from IT support to hiring, training, staff development, and culture. Today, she is the Thought Leadership Director as an educational content Read More
All Content Marketing Is NOT Created Equal – LFMM 451
When a marketing company tells you they provide content marketing, make sure you understand exactly what they mean. Oftentimes, "content marketing" is just repackaged SEO service. We explain in this week's Law Firm Marketing Minute! Read More
Why You Lose Job Candidates
This article was provided by our friends at Mission Recruiting, a recruiting firm dedicated to helping law offices around the country find the top talent they need to fuel their growth. Why is it so difficult to make the right hire these days? Your inbox is flooded with junk resumes, but you can’t hook anyone who is qualified and within your budget. You may even be ready to make an offer and to onboard a new team Read More
5 Productivity Hacks to Free Up Time in Your Life
Running your own firm is demanding. The incessant queries from clients and colleagues, last-minute changes to a case or a file, and hours spent in court or meetings can all have you wondering if there’s any way to work better. While having a lot going on at once can be stimulating, getting through it all efficiently can prove to be a major challenge. If you feel like you’re getting nowhere despite the long hours, Read More
Spotlight Branding’s Top 5 Receptionist/Chat Vendors for 2023
One of the easiest things you can delegate is the receptionist or front desk accountability. As a firm owner, you don't need to be answering the phone or manning your website's chat funtionality (you do have that on your website, don't you?). There are several ways you can easily (and cost-effectively) outsource these tasks, and we've developed several great relationships with these companies along the way. In no Read More
Take the Legal Marketing Trends Survey! – LFMM 450
Take our Legal Marketing Trends survey! Our first edition of the report received a huge amount of feedback, and we're aiming to make the 2023 edition even bigger. Go to www.spotlightbranding.com/survey to participate! Read More
3 Lead Generation Strategies for Businesses – For Every Budget
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. You have a great business with quality products and services, but you’re still looking for ways to boost your lead generation. Read More
Boost Your Employee Morale in 2023—Here’s How!
Things have been different at your firm over the last few months. Employees who were once eager to take on a new client file now seem less enthusiastic. Go-getters who used to voluntarily stay late now clock out at five on the dot. None of these are good signs. They indicate that employee morale is low and no one is fully committed to the success of the firm anymore. When you’re trying to grow the business, this Read More
The Manifest Global Awards Name Spotlight Branding as 2022’s Best Recommended B2B Partner
Lawyers are heroes that also need help. Here at Spotlight Branding, we’re committed to providing the highest quality solutions to help our clients reach more potential audiences and establish strong brands. We are a trusted one-stop-shop partner that has extensive experience working with lawyers and law firms from all over the world. Today, we’re extremely excited to announce and celebrate a terrific honor Read More
Implement Your Firm’s TikTok Strategy in 3 Easy Steps
According to our 2022 Legal Marketing Trends report, only 9% of law firms are on TikTok. We expect that number to jump for 2023, but if you haven't made it to the most popular social media platform in the world yet, there's still time to establish your presence. Here's how to make it happen: 1. Set up your account Duh. That one is pretty obvious, right? Setting up a profile is pretty easy, but you'll have to do Read More
