As a business owner, you understand the importance of marketing. Greater exposure and brand awareness means more clients and revenue. However, when you have a demanding caseload, marketing tasks can fall by the wayside until you’ve got the time to deal with them again. When you’ve reached the point where marketing is spending more time on the back burner than on your plate, you may need to hire a marketing agency. Read More
How to Use Facebook for Your Firm
Most people know how to use social media for their own personal use—you find and follow friends and people/companies you're interested in, you comment and like their posts, and you post your own content and photos. But how does that affect things for your firm? In this article, we'll focus on how to get the most out of Facebook. Who It's For: Facebook is still going to be where the majority of your audience is Read More
Is Your Content Feeling Stale? – LFMM 457
We get it. Saying the same thing over and over and over again can make you feel like your message is stale and boring. We're here to tell you this week that may not be the case! Read More
4 Simple Self-Care Tips for Firm Owners
This article was provided by Gary Mitchell, a lawyer coach since 2005, taking a unique approach with his clients by focusing on the psychological aspect of the way they work. Having coached lawyers from coast to coast spanning numerous practice areas and at all stages in their careers, Gary continues to expand and hone his knowledge of the legal industry with every new client engagement. For years, self-care in Read More
5 Tips for Working Smarter, Not Harder
Most entrepreneurs are naturally workaholics. For firm owners, when faced with a laundry list of tasks, will work longer hours and push themselves to the brink of exhaustion to get everything done. However, this isn't the best approach. Rather than working harder, you can work smarter and learn ways to work more effectively. In order to work smarter and not harder, you need to manage your time better, know Read More
Marketing Isn’t Just About More Leads!
We can't tell you how many times business owners have told us something along these lines: "I don't need any marketing. I have more business than I can handle right now!" If you've said something similar, this article is for you. In fact, if you have more business you can handle, where you're referring out more work than you're actually taking on, you need marketing just as much as a desperate business owner Read More
The Truth About Your Social Media Followers – LFMM 456
Happy New Year! We're back with the Law Firm Marketing Minute this week and talking about the real reason why you may not be seeing followers and engagement on your social media channels. Read More
How You Can Use Call Tracking Software for Your Business
This article was contributed by Samir Sampat, a Marketing and Events Associate with Smith.ai. Smith.ai’s 24/7 virtual receptionists and live chat agents capture and convert leads by phone, website chat, texts and Facebook. You can follow Smith.ai on Twitter, Facebook, LinkedIn and YouTube. Call tracking is a wonderful tool that can be used to help monitor outreach campaigns and gather useful information about your Read More
Mistakes Will Happen, and That’s Okay! Here’s How to Learn and Move On
Being a lawyer can be stressful. You're normally held to a higher standard than most other professions, and making a mistake can be a career-changer—or can it? Although there’s a lot of pressure on lawyers to be perfect, anyone can make a mistake, and doing so doesn’t have to harm your relationship with clients and colleagues. This article outlines how you can learn from your mistakes and use them to become an Read More
How to Double Your Referrals in 2023
Referrals are the lifeblood of most service industries, especially legal and financial. And when it comes to how you market your firm, you should focus on maximizing the number of referrals you receive before ever trying to add on other initiatives like SEO or PPC. But maybe you're thinking, "Hey Spotlight, I totally agree with you and think you're absolutely right, but the majority of my business already comes Read More
