You ever wonder what a giant corporation like T-Mobile or Coca-Cola stands to gain by just plastering their logo in all sorts of places? This is what most people think branding is all about, and it's pretty dumb. We explain why it has to be different for your small firm on this week's Law Firm Marketing Minute. Read More
4 Strategic Steps to Build a Profitable Small Business
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
That Website Speed Test Is a Pile of Lies
Stop us if you've heard this before: You received an email saying your website speed is awful and that Google is actively penalizing your website because of it. The person sending you that email even gave you a big PDF of your test results. And maybe with you being the enterprising skeptic you are went out and ran the same Google PageSpeed test for yourself. But when the results came in, you found that the Read More
The System You Need to Make Podcasting a Breeze
We've talked before about how easy it is to start a podcast. You don't need a ton of fancy equipment, but you do need some time. For many business owners, finding the time can be a struggle, especially when it's easy to get analysis paralysis about what exactly you need to do. This article breaks down the system you should adopt to produce your first (or next) episode. 1. Select a Topic This could easily be the Read More
You Don’t Know How to Market Your Firm – LFMM 467
You don't know how to market your firm. Really. But this goes beyond not taking any marketing classes in college. This is about what you *think* you know about marketing based on the cursory research you've done. This week's episode lays it all out. Read More
4 Ways to Enhance Your Client Intake Process
This article was submitted by our friends at Clio, one of the biggest legal CRM providers on the market. Their goal is to use cloud-based, client-centered technology to drive positive social change and create a more inclusive legal system. The original post can be found here. A strategic law firm's client intake process has the power to win over clients and position your firm as the trusted choice. Below are four Read More
5 Big Marketing Mistakes to Avoid
In today’s highly competitive market, you need effective strategies to attract and retain clients. However, certain mistakes can hinder your success and, if you’re not careful, your reputation. This article takes a closer look at 5 big marketing mistakes to avoid when you’re looking to build a strong and successful professional practice. Mistake #1: Having Unrealistic Goals This one is usually translated as Read More
How to Write Blog Articles That Actually Provide Value
Your website's blog page can either be a place of infinite value or an SEO content graveyard that makes your site's UX worse. If you're constantly posting about current events or are more concerned with getting preferred search phrases in your articles enough times, chances are that your blog isn't actually providing your audience with any benefit. Here's what you should be doing instead. 1. Write Articles for Read More
You Don’t Have to Compete (as much)! – LFMM 466
Whether you're concerned about an economic downturn or just worried about constantly losing to your competitors, there are more cost effective (and generally effective) ways around it. We discuss on this week's Law Firm Marketing Minute. Please take a moment to fill out our listener survey at www.spotlightbranding.com/podsurvey Read More
The Reason Small Firms Fail (That No One is Talking About)
This article was contributed by Emily LaRusch, Founder of Back Office Betties, a boutique receptionist and intake company exclusively serving small law firms. She has an insatiable thirst for learning and is the happiest coaching and collaborating within the entrepreneurial community. She has been featured in Entrepreneur, Associated Press, BBC News and serves as an educator for Inmates to Entrepreneurs. How did Read More
