Despite what snooty audiophiles say, you don't need a $500 microphone to produce a quality podcast. John recorded today's episode using the Voice Memo app on his iPhone to prove that the difference between your phone and an actual microphone is negligible. Read More
A Quick SEO Hack – LFMM 488
Still want to play the SEO game but don't have the budget? Try directories! As we heard in yesterday's episode, half of page 1 Google searches are directories, so if you claim and maintain your profile, your chances of increasing your visibility improve! Read More
Real-Time SEO Examples – LFMM 487
On today's episode, John looks at real-time examples of page 1 rankings results and explains why it's not a worthwhile investment that you should try to compete for. Read More
4 Must-Have Skills to Look for When Hiring an In-House Marketer
Ready to bring your marketing in-house? Congrats! When looking for your next superstar employee, you want to make sure you find someone that possesses the right skillset that not only gives you the confidence that you can delegate and take all the marketing off your plate, but that they can also take your firm's marketing to the next level. Here are a few skills/characteristics to look for. 1. Analytical A lot Read More
How Are You Selling Yourself? – LFMM 486
When it comes to how you're selling your services, are you just bragging about what you've done in the past, or are you demonstrating HOW you're going to help your future clients? It's a very important shift and distinction to make, and we explain it all on today's episode. Read More
How to Make the Move from Solopreneur to Successful Business Owner
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
Repeat Your Posts on Social – LFMM 485
Repeating posts on social isn't lazy, nor will it annoy your audience. It actually provides you with several benefits! We explain why on today's episode. Read More
5 Tips for Talking About Mental Health in the Office
As lawyers, we understand the importance of communication. But when it comes to discussing mental health in the office, many of us aren’t sure what to say or even how to approach the subject. According to a study by the American Bar Association, lawyers experience higher rates of depression, anxiety, and addiction than the general population. This happens for a variety of reasons that include long hours, crushing Read More
Don’t Buy Fake Followers – LFMM 484
Today, our Social Media Manager Mike Pelletier jumps in the seat to explain why buying your followers and engagement on social media is a big NO NO. Read More
3 Cost-Effective Ways to Market Your Firm
Very little in life is free anymore, but there are still things out there that provide a TON of return for relatively little cost. If you've invested in your firm's marketing, you've likely seen how much money you need to shell out in order to reach your goals. An effective Google Ads strategy costs thousands and ensuring you show up on page 1 of a Google search could cost more, especially if you're in a larger Read More
