Honestly, we get it. Marketing companies can be pretty annoying. Maybe you've been burned by one (or more) in the past. Maybe you get tired of being bombarded with calls for a sales pitch for just commenting on a social media post...especially with promises that are clearly too good to be true. There are a lot of bad marketers out there, and we're sharing some of the gimmicks that make even us cringe. 1. BIG, Read More
Newsletter Week Day 2: What Goes in Your Newsletters? – LFMM 523
How much content should you try to pack into your email newsletters? Should you try to find other articles or a recipe to fill the space? We discuss on today's episode! Read More
Newsletter Week Day 1: How to Design Your Newsletter – LFMM 522
It's a new week and a new strategy. It's newsletter week! And today, we're kicking it off by sharing our tips for how to design your newsletter to keep readers engaged. Read More
Small Business Owners: Are You Putting Out Fires or Leading Your Team?
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
Blog Week Day 4: How AI Fits into Your Blogging Strategy – LFMM 521
AI writer tools like QuillBot or ChatGPT can be great research and productivity tools for your blog writing, but should those tools be 100% responsible for your content? We discuss on today's episode. Read More
Maximizing Your Client’s Journey Part 1: 5 Elements of Your Client Journey Roadmap
Does your firm have a client journey roadmap? If not, you may be missing out on an opportunity to improve the client experience and increase revenue. A client journey roadmap is a strategic framework that outlines the various stages and touchpoints a client goes through when engaging with your firm. It provides a step-by-step overview of the client's experience, from initial contact to case resolution, and Read More
Blog Week Day 3: Who Should You Write For? – LFMM 520
Who should your blog articles *actually* be written for? Many lawyers think that their articles need to be sophisticated and technical so that other lawyers see how smart they are. But what about your actual audience? We discuss on today's episode. Read More
Blog Week Day 2: How Long Should Your Blogs Be? – LFMM 519
Long form or short form? That is the question. Today, Blog Week continues with a discussion on how long your articles should actually be, and we weight the pros and cons of a longer versus shorter article. Read More
Blog Week Day 1: What to Write About – LFMM 518
This week is all about blogging. To start, we're covering what you should (and definitely should NOT) be writing about in your blogs. Read More
How to Create a Mindset That Leads to Happiness
A version of this article originally appeared on Forbes.com and was graciously provided by Paula Black. Paula is one of the world’s leading business and professional development coaches for lawyers, entrepreneurs & service providers, award-winning author & speaker. Happiness is a mindset. It comes from within you, not from your outside circumstances. You don’t have to have a "perfect" life to be happy. The Read More
