Today, we're talking about A/B testing and why many marketers usually end up doing this wrong. The key - test ONE thing at a time and then quickly move on to the next one. Read More
5 Benefits of Having a Social Media Presence
Nearly everyone uses social media to connect: with friends, family, and even service providers. At last count, all of the major platforms combined had an average of 4.2 billion users. However, many small businesses (especially law firms) don’t have a social media presence and among those that do, several don’t use it on a regular basis. It’s true that at one time, social media was an optional extra – a way to Read More
What’s Your Marketing Budget? – LFMM 508
It's a common question we get asked: How much of my firm's revenue should go to my marketing budget? The answer: It depends! But we explain what to look at in today's episode. Read More
Change the Narrative on Time – LFMM 507
Most lawyers never feel like they have enough time to do all the things they need to do. Alternatively, what if you're just trying to do too much with the time you have? Reframe how you see time and make the adjustments you need to maximize the time you have! Read More
5 Simple Ways to Increase Your Firm’s Visibility
You know that old saying about a tree falling in the woods? The same can apply to your firm's website. If no one ever visits your website, does your firm even exist? Small businesses across all industries want to stand out from their competitors and be as visible as possible to their target audience. Unfortunately, most small businesses think the best (and only) way to do that is by showing up in Google searches. Read More
Scam Alert! – LFMM 506
Today on Law Firm Marketing Minute we're alerting you to a scam that's making the rounds on websites and explaining what to do if you receive a message from this scammer. Read More
Repairing Your Broken Bank Account in 4 Quick Steps
Kristen David, a former trial lawyer and partner who went from working 85 hours a week and barely making ends meet, built it up to a million-dollar-plus business, then sold her shares and pivoted into a business coach guru. She is now an international speaker, and bestselling author, and operates a successful coaching firm, empowering business owners to build thriving, profitable businesses that are self-managed with Read More
Marketing Tactics Part 7 – Playing with Your Rates – LFMM 505
We're wrapping up our series on marketing tactics with some advice and warnings about playing with your rates. Check it out! Read More
5 AI Tools You Can Use to Make Your Firm More Efficient
There’s no denying it: artificial intelligence (AI) has revolutionized the way businesses operate. Among Its many advantages are powerful tools that streamline more complicated processes and enhance overall productivity, allowing you and your staff to do your jobs more efficiently. In this article, we’ll take a closer look at five remarkable AI tools that can help take your firm's efficiency to new heights. Learn Read More
Marketing Tactics Part 6 – Inconveniences – LFMM 504
Have you gotten a marketing message where the sender made it seem like they had to go out of their way, pull some strings, and otherwise really inconvenience themselves so that YOU could benefit? Yeah, that's not true. We discuss why on today's episode. Read More
