A few months ago, a Spotlight Branding client told us a story that is every lawyer’s worst nightmare. It all started when our client (we’ll call him Justin) got a phone call. “Hello!” said the person on the other end of the line. “I’m looking for a lawyer who can help me with a family law issue.” “Oh, I’m sorry!” Justin told the caller. “Family law isn’t my specialty. But I know another lawyer who Read More
Direct Response vs. Brand Awareness Marketing – LFMM 373
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment. Read More
Turn More Consultations into Happy Clients with This Simple Mindset Switch
Think about how consultations usually go at your firm. What talking points do you and your team bring into those meetings? If your answer is “who we are, what we do, and the cost of our services,” there is a fundamental flaw in your consultation model keeping you from converting clients: You’re selling yourself instead of selling solutions. Every client is different, so you can’t sell to all of them the same Read More
A Few Questions You Should Be Asking Your Marketing Company – LFMM 372
You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing company before you sign. Read More
If You Want a Healthy Business, Nurture a Healthy Mind
Entrepreneurs drive the economy forward with innovative solutions to big problems in business. How different businesses have weathered the pandemic this past year is proof of that. However, while entrepreneurs generate success for their businesses, one aspect of that role isn’t discussed enough: their mental health. According to Dr. Michael Freeman, a psychiatrist who studies how entrepreneurship affects the Read More
The REAL Reason You Started Your Own Firm – LFMM 371
Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That's true for many attorneys, but they quickly struggle to come close to making that reality. This week's Law Firm Marketing Minute looks at how you can get back on track so you can make more money and work fewer hours doing it! Read More
The Firm-Killing Downside of Working from Home
Despite the title of this article, we want to start off by saying that we’re not diehard pro- or anti-work-from-homers. We know there are benefits to working remotely. Companies that do it can reduce their overhead, cut costs on breakroom snacks, and increase morale with employees who are excited to work in their pajamas. In fact, we’ve seen more and more surveys indicating that teams want to work from home. But just Read More
Time Tracking Made Easy: Use Clockify to See How Much Time You’re Actually Spending on Tasks!
Time management is a HUGE issue for many attorneys. We’ve had obstacles related to time management in our office, too, and to figure out where we could improve, we worked backward. In order to figure out how to solve a time management issue, you need to first understand where all your time is going in the first place. That’s where Clockify comes in. Clockify is a free time-tracking tool that allows you to Read More
The Real Value of Social Media for Lawyers – LFMM 370
We've said it before and we'll say it again - social media for lawyers isn't about likes, comments, and other engagements. It's about providing valuable content that positions you as the expert. This week, we provide a couple of examples of how that strategy has brought success to those in the legal industry. Read More
You Should Become an Average Lawyer — The Perks of Averaging Your Firm’s Metrics
Often when we sit down with clients and ask about their measurables, they don’t have the key answers we need to run a successful marketing campaign. For example, we’ll ask, “What is your average client worth?” and the answer will be, “It depends.” Does that sound familiar? If you’ve ever given an answer like that, you’re standing in the way of your own marketing success. There is value in being “average” — Read More
