The Power Of Twitter For Personal Branding

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, notes that Twitter can be effectively utilized to create a strong personal brand. Miami, FL – February 23, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing personal branding. The blog entry, titled “Use Twitter to Build Your Personal Read More

Why You Need an Internet Marketing System

Many business owners have a perception that, once they “take the plunge” and create a website, that the business will simply start rolling in. Ten years ago that may have been the case—but today’s online marketplace is so crowded that simply creating a website isn’t enough to achieve any sort of results. It’s not enough to have a website today—without a holistic internet marketing system, it’s impossible to get Read More

Tips For Creating A Stronger First Impression

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business.Miami, FL – February 10, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.marccerniglia.com) discussing the importance of creating a strong first impression. The Read More

Tips For An Improved Website Conversion Rate

Daniel J. Decker, President of One Marketing, a Miami marketing agency, offers four steps to help business owners achieve a higher conversion rate.Miami, FL – January 30, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussion website conversions. The blog entry, titled “Four Steps to a Higher Conversion Rate,” provides Read More

The Importance Of Relationships

Marc Cerniglia, Vice President of One Marketing, a Miami marketing agency, explains that investing into relationships is necessary in order to build a highly profitable business. Miami, FL – January 22, 2012 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing the importance of building relationships. The blog entry, titled “Are You Focusing on Read More

Are You Analyzing Traffic to Your Website?

You have Google Analytics installed on your website, right? (If not, stop reading right now and give your webmaster a call—it’s that important.) But how often do you review the data? If you’re not taking a look at LEAST once per month, there is no way that your internet presence is as effective as it could be. These statistics tell you much more than simply how many visitors your website is receiving—and whether it Read More

Blogging For Business

Daniel J. Decker, President of One Marketing, a Miami marketing agency, shares three critical reasons that every business owner needs a blog.Miami, FL – January 16, 2012 – Daniel J. Decker, President of One Marketing, a Miami marketing agency, recently published an entry on his blog (www.danieljdecker.com) discussing the value of blogging for business owners. The blog entry, titled “Business Owners: Why You Need a Read More

Why Branding Matters for Small Businesses

There is an ongoing debate about the role branding should play in a small businesses marketing plan.Proponents of direct marketing often argue that branding is a waste of time and money for a small business—that 100% of a marketing budget should be devoted to trackable lead generation campaigns. Conversely, branding experts argue that without creating and publicizing an appealing image, other marketing efforts will Read More

How to Build a Landing Page That Works: Four Essential Elements

There are a number of internet marketing channels that can be utilized to drive traffic to your website—social media, organic search results, PPC advertising (like Google AdWords), and more.But understand that the channels by which you drive traffic to your website are only half of the equation. It’s not enough simply to drive traffic to your website—traffic, by itself, doesn’t generate money for your Read More

Personal Branding Strategies For Social Media

Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published a blog entry explaining that social media can be leveraged effectively for personal branding. Miami, FL – December 9, 2011 - Marc Cerniglia, Vice President of One Marketing, a Miami marketing firm, recently published an entry on his blog discussing personal branding strategy. The blog entry, titled “Does Your Social Media Read More